Improving Research Productivity 2010

ASCRIBE™ SOLUTIONS CAPABILITIES & ADVANTAGES

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INTRO

DUCTIO

NLeading Provider of “Voice of the Customer” Technology Solutions

Language LogicLanguage Logic is a leading provider of innovative text analytics software and solutions to businesses throughout the world. Our customers, primarily Global 1000 companies and Market Research agencies, rely on our data processing, analysis and reporting solutions to hear the “Voice of the Customer” to build business value.

Our industry leading AscribeTM Customer Content platform is scalable, secure and flexible and recognized for providing solutions to that enable revenue growth and deliver measurable return on investment (ROI).

• Global focus on delivering innovative “Voice of the Customer” technology solutions• Industry leading reputation with 10 years of experience• Over 300 global customers and used by 60% of the leading global market research firms• Process more than 200 million customer comments each year on AscribeTM Customer Content platform• Offer a wide spectrum product and services that addresses the needs of global corporate and market

research customers

Established in 1999 to provide productivity and quality solutions for the labor intensive verbatim coding and data processing industry, Language Logic is recognized today as a leader in delivering solutions that drive business value by creating better understanding and ongoing management of customer content.

Language Logic is passionate about building a global company valued by our clients, employees, business partners, investors and communities. We are pioneers in developing innovative “Voice of the Customer” technology solutions. Language Logic employs nearly 100 people and has offices in North America (headquarters) and Europe.

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CAPABILITIES

AscribeTM Solutions is known for Responsiveness, Quality and Cost EfficiencyLanguage LogicLanguage logic offers a broad range of data management, text analytics and coding services to clients around the world. Both our industry leading AscribeTM Customer Content platform and our AscribeTM

Solutions team are recognized for providing results that enable revenue growth and deliver measurable return on investment (ROI) for our customers.

AscribeTM Solutions offers comprehensive coding/translation/transcription services. Our leading technology and experience allow us to deliver customers the highest quality coding services at globally competitive prices. • Broad Domain Expertise – Language Logic possesses meaningful expertise in the following industries:

• Experienced Team - Ascribe Solution's team is comprised of a highly trained and experienced staff:− 63 Coders (22 Account Managers)− 10 Dedicated Medical/Healthcare Coders/Account Managers− 23 In-language Certified specialists:

Agriculture HospitalityAutomotive LegalCPG Market ResearchEntertainment PharmaceuticalFinancial Services RestaurantFood & Beverage TelecommunicationHealthcare Textile Services

High Technology

French Scandinavian Languages

German Japanese

Italian Chinese, Mandarin, Cantonese

Spanish European/ Mexican Arabic Dialects

Portuguese, Latin American Korean

Russian Hebrew

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SERVICES& P

RICING

Summary of Services & Pricing

Specific Services: AscribeTM Solutions offers comprehensive coding, translation and transcription services to clients throughout the world. Whether a client needs simple overflow coding work or a comprehensive outsourced solution, our service team can address the appropriate need. Our leading technology and experience allow us to deliver customers the highest quality coding services at globally competitive prices.

• Verbatim Coding (English) – Our experienced staff of over 65 coders can manage your work from code book design to data deliverables including interactive reports and graphics.

• Verbatim Coding (In-Language) –Ascribe ™ Solutions maintains a staff of over 23 professional multi-lingual coders to complete international coding projects.

• Medical Coding – We have comment coders with Medical expertise available to assist with your projects. Our medical team interpret and accurately categorize responses from doctors and healthcare specialists.

• Verbatim Translation – This offering translates your respondents words to a desired language of choice. Comments can be translated in conjunction with, or in place of coding.

• Verbatim Transcription - This offering transcribes your respondent’s words, images, or audio in an easy to read and use format. Comments can be transcribed in conjunction with, or in place of coding.

Pricing Structure: There are two components to our pricing, the number of responses coded and the timing of the work. We invoice for actual work done rather than an estimate, unless there are specific arrangements.

*30% discount on tracker studies after the first 3 months of processing.

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CU

STOM

IZEDSERVICES

Services Customized to Meet Client Needs

Ascribe™ Solutions understands that no two clients are alike and we focus our efforts to exceed their expectations. Whether a client needs simple overflow coding work or a comprehensive outsourced solution, our service team can address the situation. We view ourselves as being your dedicated resource for providing a professional and dependable solution, with experienced project managers who are trained to address your needs.

PROPOSAL PHASE

EXECUTION PHASE

Receive Bid Request

Provide Response

Accept Project Award

Kick-off Scoping Meeting

Set-up Project

Launch Project

Complete Project

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QU

ALITY& TIM

ELINESS

Quality, Responsiveness and Cost Efficiency

Quality: Ascribe™ Solutions recognizes that coding verbatim responses is subjective and contextual. We ensure that our coders have excellent comprehension skills, as well as the ability understand the socio–economic, political, historical, and geographical backgrounds of the respondents. Our client service commitment goes beyond the ordinary. We know that our clients have high expectations, and we strive to exceed them.

• 30 % quality auditing on every study.• We have a dedicated team of supervisors and coders for each project.• All coders have “graduated” from an extensive training program prior to completing live work.• All translators are tested and certified by Language Testing International.

Responsiveness: Our teams operate in multiple shifts providing around the clock coverage for our global clients, thus enabling fast turnaround times for their customers’ deadlines.

• Results delivered within 2 days after close of interviewing• 24 hour service/ support available to all clients• Capable of handling unlimited size studies, by taking advantage of Ascribe™ platform’s scalability• Online portal access to real-time data and reporting

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EMPLO

YEETRAININ

G&

CERTIFICATIO

NEmployee Training & Certification

Training: Traditional coding and translation training program of 3-6 months. Staff training development is an essential preliminary strategy to avoid problems through proactive planning. This may involve formal and informal training, individual consultation, and teacher support groups with written and audio testing.

Training Process:

•MaterialsCoding & Code development curriculumsClient specific coding manuals

•Methods Paper exercisesMonthly group coding sessionsDedicated Ascribe training site

•MeasurementsQuality report measures Supervisor versus Coder resultsMeasurements across the board

Certification: Certification offers objective evidence to both translator and client that the translator possesses professional competence in a specific language combination. Certification is a testament to a translator's professional competence in translating from one specific language into another All translators employed by Language Logic have obtained certification

• Language Certification with written and audio essay testing

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NATIVELAN

GU

AGE&

TRANSLATIO

NNative Language Coding & Translation

Ascribe™ Solutions provides complete translation and Native Language Coding services in a variety of languages. There are 23 professional linguists and 10 years of experience behind our translation and coding services. Language barriers will never block you from your goal with our team as your partner. Expand your opportunities, limit risk and maximize your initiatives with reliable, accurate and timely translation and coding.

•Translation of verbatim, questionnaire, programs and concepts•Translators and coders located in-country as well as US based•Consistency

Adherence to standardsProgress ReportingQuality ReviewsAscribe™ Comparison tools

• Speed – Concurrent translation, editing, and coding– 24 Hour, 7 Day a Week access to Ascribe™– Knowledge base of previously translated studies– Translation while coding is happening

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BLU

ECHIP

CLIEN

TSGlobal Survey Research Client Base

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OVERVIEW

AscribeTM Delivers Industry Leading Productivity Improvements

Gather Load Code Export Analyze

Unparalleled Customer Insight Managing Unstructured & Structured Data

Market Research Value Chain

AscribeTM Sources of Productivity Improvements

Load Code Export

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Coding Process

Automatic file loading from multiple sources:• Load data and study

information from the following file types− Excel− Mapped Ascii − CSV− Tab delimited− CFMC− SPSS− Confirmit

• Define file types that are specific to client’s situation and then automate the process

Efficiencies gained from the following:• Auto Code when loading

data − Automatically codes new

responses from previous coded work

• Phrase Analyzer− Automatically organizes

similar responses and consolidates to one line for rapid coding

• Pattern Matching− Automatically organizes

similar responses and groups together for rapid coding

• Intuitive User Interface− Search functionality− Related question

information− Filtering

Automatic file export to multiple applications:• Microsoft Office Applications• Confirmit• SPSS• CFMC

• Ability to define your data output and create custom scripting files

• Real time results

Automatic Publishing and Reporting:• Use AscribeTM Publishing for

automatic graphing ,charting and analysis

ASCRIBE TM

PRO

DUCTIVITY

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GRAPHIN

GC

APABILITIESEnhanced Reporting and Graphing Capabilities

Language Logic enables enhanced graphing and reporting capabilities to allow customers to view and export their data in a variety of ways. Ascribe™ offers the option of creating graphs and exporting them directly to Microsoft Office applications.

Pie Chart - Pie charts are good illustrations when considering how many parts of a whole

Bar Graphs - Bar graphs are a common type of graph best suited for a qualitative independent variable.

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GRAPHIN

GC

APABILITIESEnhanced Reporting and Graphing Capabilities

Correlation Matrices -Correlation matrices allow you to look at the strength and direction of a relationship between two concepts.

Co-occurrence Maps - A co-occurrence map displays how frequently an idea or concept are applied. It also displays which ideas or concepts are applied together.

CO

NTACT

Account Manager

Nicole PriceLanguage Logic, LLC

nicole.price@languagelogic.netOffice: 513.241.9112 (ext. 22)

Mobile: 513.519.5446

North America Offices:35 East 7th Street, Suite 620

Cincinnati, Ohio 45202

217 Executive Drive, Suite 101Cranberry, PA 16063

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