2018 Product Launch - Kabinartkabinart.com/wp-content/uploads/2018-Product-Launch... ·...
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2018 Product Launch
Transcript of 2018 Product Launch - Kabinartkabinart.com/wp-content/uploads/2018-Product-Launch... ·...
2018 Product Launch
2018 Overview
NEW Door Styles – now grouped by their design
NEW Colors – paint and stain
NEW Finish – Heirloom
NEW Species – Rustic Oak, Rustic Maple, Rustic Cherry
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Door Styles – Expand & Simplify
Our goal is to make your selling experience easier More options, easier to navigate
Reducing 56 named door styles to 22 designs Cope and stick designs Mitered designs Slab designs Applied molding designs
Reducing 15 price columns to 6 columns
White Oak, Maple or Cherry – same price
Creation of defined retail line logic
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NEW - Finish Colors
Squall – a beautiful new dark blue paint- Available on Oak or Maple- Available with NEW Heirloom Finish
Cocoa – a rich, warm true brown stain- Available on Oak, Maple or Cherry
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NEW - Heirloom Finish Hand-worn painted finish with matte top coat
Available on all standard paint colors- 10% up charge- Not available with stains, custom paints, glazes
Only applied to doors and drawer fronts- Matte finish on all other items
Naming: ‘Aged Ebony’ becomes ‘Ebony Heirloom’
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NEW - Rustic Woods
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Rustic White Oak Rustic Maple Rustic Cherry
NEW - Paint on Oak
All standard paint colors available
Heirloom finish available
Custom paints available
Not available on rustic oak
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Drawer Front Upgrade NEW –
lower 5-piece drawer fronts now included at no extra charge in standard price
Drawer front center panel match to door
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5-piece front standard
5-piece front standard
New Hardware
Upgrade drawer guides to Grass Maxcess system Sits deeper on redesigned rear socket Soft-close, undermount system Meets or exceeds same ANSI specifications as Elite Plus
Upgrade post kits to Quick Tray system Guides lock in place securely Easy to adjust
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NEW - Majestic Mullions
‘Traditional’ and ‘Prairie’ styles now available through Majestic Mullion program – no additional lead-time
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Traditional Prairie
NEW - Decorative Door Ends
Now available in catalog Walls, bases, talls and vanities Door(s) shipped loose Flush finished end recommended
2020 – 1-click placement
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2018 Full Line – Doors
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Cope & Stick Doors 10 full overlay cope and stick designs
2 price columns – Oak, Maple, Cherry or MDF – same price– Column 2 – flat center panel– Column 4 – raised, reverse raised or beaded center panels
Rustic woods in price column 4 – all same price– Rustic Oak, Rustic Maple or Rustic Cherry– Raised or reverse raised center panels only
163 door styles for 2018!
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ARTS & CRAFTSFLORENCE (new)HAMPTONHAMPTON ARCHJEFFERSONLEHIGH (new)MISSIONWAKEFIELDWILLIAMSBURGWILLIAMSBURG ARCH
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NEW - Florence Full overlay, cope & stick design
2 7/8” wide stile and rail
Available in Oak, Maple, Cherry, Rustic Oak, Rustic Maple or Rustic Cherry
Slab drawer front standard, 5-piece optional, match to door
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NEW - Lehigh Full overlay, cope & stick design
Same profile as Arts & Crafts
5-piece MDF door (MDF only)
Paint, custom paint finishes No stain or glaze finishes
2 ¼” wide stile and rail
Slab drawer front standard, 5-piece optional
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NEW - Rustic Woods Available on all full-overlay, cope & stick doors
Center panels - Reverse raised center panel- Raised center panel
No upcharge over regular wood species
Rustic species on doors and drawer fronts only- Not on face frames, trim, ends or accessories
54 door styles for 2018!
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Cope & Stick Doors 2 traditional overlay, cope and stick designs
Price column 1 – Valley – oak, flat center panel only– Sherwood – maple or cherry, flat center panel only
Standard drawer – Solid wood dovetail– Soft-close, undermount guide– Slab drawer front only
Hinge – soft-close
Full Line only– Not available in Quick Ship
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VALLEYSHERWOOD
Mitered Doors 6 full overlay, mitered designs
2 price columns Oak, Maple or Cherry – same price Price column 3 – flat center panel Price column 5 – raised, reverse raised or beaded center panels
Drawer fronts – 5-piece standard, match to door
72 door styles for 2018!
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CANTERBURY (new)FAIRFIELD KENT (new)POTOMAC (new)SUFFOLK (new)YORK (new)
NEW - Canterbury
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Full overlay, mitered design
Similar to Essex or Oxford (retired)
Available in Oak, Maple or Cherry
5-piece drawer front standard
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NEW - Kent
Full overlay, mitered design
Replaces Dover (retired)
Available in Oak, Maple or Cherry
5-piece drawer front standard
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NEW - Potomac
Full overlay, mitered design
Replaces Georgetown & Lexington (retired)
Available in Oak, Maple or Cherry
5-piece drawer front standard
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NEW - Suffolk Full overlay, mitered design
Replaces Nassau and Saratoga (retired) Outside edge profile same as Mission
Available in Oak, Maple or Cherry
5-piece drawer front standard
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NEW - York Full overlay, mitered design
Outside edge profile same as Mission
Available in Oak, Maple or Cherry
5-piece drawer front standard
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Applied Molding Doors 1 full overlay design
2 price columns Oak, Maple or Cherry – same price Column 4 – flat center panel Column 6 – raised, reverse raised or beaded center panel
Slab drawer front standard 5-piece optional, match to door
12 door styles for 2018!
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Prescot
Slab Doors 2 full overlay designs
Boardwalk in price column 3 Oak, Maple or Cherry – same price Stain finishes only
SoHo in price column 2 MDF only Paint finishes only
Outside edge matches Arts & Crafts, Mission or Lehigh Use matching doors for mullions
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Boardwalk (new)SoHo (new)
NEW - Boardwalk Full overlay, solid slab design
Solid edge-glued door with reinforcing batten on back
Available in Oak, Maple or Cherry Stain finishes only (no glaze or paint)
Same profile as Arts & Crafts or Mission Use for mullion doors
Slab drawer front
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NEW - SoHo Full overlay, solid slab design
Available in MDF only Paint finishes only (no glaze or stain)
Same profile as Arts & Crafts, Mission or Lehigh Use for mullion doors
Slab drawer front
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2018 Full Line – Finishes
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Paint Finishes
14 standard paint colors included in price with no upcharge Paint finishes available on Oak or Maple
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Paint with Glaze Finishes
4 glaze options available on painted finishes Included in price with no upcharge
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Stain Finishes
12 stain finishes available on 6 wood species (10%) deduction from list for almost all colors Boulder and Slate included at standard list price
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Stain with Glaze Finishes
5 glaze finishes available on 6 wood species Included at standard list price
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Custom Paint Color
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We will custom match colors from Kabinart fan deck Benjamin Moore Sherwin Williams
$175 net charge. Includes color match, sample door and production setup
5% upcharge on list price
Standard glazes available on custom paint colors at no additional cost
NEW – Heirloom Finish
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Heirloom finish provides a hand-worn appearance on random areas of doors, drawer fronts, overlay fillers and wainscot panels with matte finish top coat All other items finished with matching matte top coat
Standard paint finishes only (no stain or custom paint color)
10% upcharge on list price
Not available on Boardwalk, SoHo and Lehigh door styles
2018 Quick Ship – Doors
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NEW - Bordeaux Traditional overlay, cope & stick design
Maple - paint finishes only MDF center panel
Outside edge has back-bevel – hardware optional
Slab drawer front
Soft-close, undermount guide, plywood box
Standard concealed hinge (not soft close)
Quick Ship only (no full line sizes)
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Door Styles
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Hampton Maple Raised Panel
Arts & Crafts Cherry Flat PanelHampton Cherry Flat Panel
Hampton Cherry Raised PanelMission Cherry Reverse Raised Panel
Bordeaux Maple Flat Panel Arts & Crafts Maple Flat PanelHampton Maple Flat PanelJefferson Maple Flat PanelWakefield Maple Flat Panel
Mission Maple Reverse Raised Panel
Paint or Stain
Stain Only
Price Column 1 Price Column 2 Price Column 4
Paint Only
11 door styles in Quick Ship
2018 – Pricing
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2017 – Full Line
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15 price columns
2018 – Full Line
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6 price columns
2018 – Quick Ship
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3 price columns
List Price Changes Changes to make pricing easier
2018 list price includes most popular finishes as standard Paint, Glaze, Boulder and Slate as standard List increases 15% Stain now (10%) deduction
Oak, Maple or Cherry – same price Applies to door styles and accessories
Price columns re-aligned 5% price variation between columns
Enhanced value proposition of premium offerings
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