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Accelerating Your Marketing
Lessons in Sitecore
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Pete Amundson@peteamundson
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Time to Kick It in Gear
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This is a story that goes deep into how you, as marketers, can leverage the tools of Sitecore to better understand your visitors.
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Using the insights gained to engage with your current customers and
leverage the information gathered to win new business.
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Identify
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Identify: Leverage Your Existing Touchpoints
User touchpoints are natural areas for engaging users and exchanging private capital for valuable content or interactions.
§ Contact Us
§ Webinar Registration
§ Whitepaper Access
§ Newsletter Signup
§ User Registration and Logins
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Creating a Web Form to Request Personal Data
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Creating a Web Form to Request Personal Data
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Creating a Web Form to Request Personal Data
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Creating a Web Form to Request Personal Data
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Creating a Web Form to Request Personal Data
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Creating a Web Form to Request Personal Data
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Creating a Web Form to Request Personal Data
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Creating a Web Form to Request Personal Data
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Integrating Web Form with Visitor Profile
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Integrating Web Form with Visitor Profile
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Integrating Web Form with Visitor Profile
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No longer Anonymous
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Toolkit
Experience Editor
Web Forms for Marketers
Experience Profile
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Activate
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Activate: Engagement and Interaction
Building the foundation for engaging with your users through integrated marketing techniques.
§ Multichannel Marketing
§ Cross-Device Sessions
§ Business Goals– Events– Goals– Campaigns
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Creating Integrated Email Campaigns
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Creating Integrated Email Campaigns
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Creating Integrated Email Campaigns
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Creating Integrated Email Campaigns
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Creating Integrated Email Campaigns
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Creating Integrated Email Campaigns
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Creating Integrated Email Campaigns
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Toolkit
Experience Editor
Web Forms for Marketers
Experience Profile
Email Experience Manager
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Activate: Using Goals with Web Forms
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Activate: Using Goals with Web Forms
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Activate: Using Goals with Web Forms
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Activate: Using Goals with Web Forms
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Activate: Using Goals with Web Forms
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Email Experience Manager
Toolkit
Experience Editor
Web Forms for Marketers
Experience Profile
Marketing Control Panel
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Leverage
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Leverage: Data and Enhanced Experiences
Utilize the information from an integrated marketing system to tailor the experience for individual users.
§ Dynamic Rule Building– Multi-Facetted– Customizable
§ Experience Management
§ Personalization
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Leverage: Using Rules to Personalize Experience
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Leverage: Using Rules to Personalize Experience
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Leverage: Using Rules to Personalize Experience
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Leverage: Using Rules to Personalize Experience
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Leverage: Using Rules to Personalize Experience
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Leverage: Using Rules to Personalize Experience
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Leverage: Using Rules to Personalize Experience
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Leverage: Using Rules to Personalize Experience
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Leverage: Using Rules to Personalize Experience
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Toolkit
Experience Editor
Web Forms for Marketers
Experience Profile
Personalization
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Results
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Email Experience Manager
Toolkit
Experience Editor
Web Forms for Marketers
Experience Profile
Personalization
Marketing Control Panel
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What Are the Next Steps?
§ Understand your business needs and goals
§ Understand your users– Conceptualize user personas
§ Understand what your tools are capable of achieving– Capabilities of the Experience Editor– Leveraging your current marketing tools– Enhance Sitecore profile information using your CRM
§ Build marketing plans and campaigns
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Thank You!
NOV 2-4, 2016
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Accelerating Your Marketing
Lessons in Sitecore