COMMUNICATION METHOD EVALUATION Jordanne kay

ASA CODESNumber Name Brief Description

1 Compliance All communications should be honest and truthful, don’t lie or break the law.

2 Recognition of marketing communications

Easy to identify, looks like an advert.

3 Misleading Adverts

Tell the truth about everything. E.g functions and price.

4 Harm and Offence

Include everything, photosensitive epilepsy.

5 Children Include about unfair pressure. No dangerous behaviour.

6 Privacy Must not refer to anyone unless they have given permission.

13 Food, food supplements and associated health or nutritional claims

No unhealthy life style. If you have no evidence you cant proof.

MIND MAP

Coca-colaPrint

advert

The colour scheme I would use for this Coca-Cola poster is, green, silver and red. I would use these three colours as it goes with the original Coca-Cola theme and it also fits in with the Christmas theme.

The audience for this poster will be adults as they may not want their children drinking fizzy pop at a young age. It will be at both female and male as any one can drink Coca-Cola.

By placing the image of the Coca-Cola in the middle of the page it will show the audience what to look for in the shop when wanting to try and buy the product.

By adding in a slogan and a logo on the poster it will tell and show the audience what to notice when they make other adverts so that the product is well known.

MIND MAP Strengths of using this method

- You can tell anyone what you have in mind, what you would like to create and how you are going to achieve it.

- You can write anything you want and can always go back and change things.

Weaknesses of using this method- Hard to describe everything in lots of detail.- You may not know fully your self what you are wanting

to produce. Did you like using this method? Why? - Yes because you can get it all down in little

notes then go back and improve.

MOOD BOARD

MOOD BOARD Strengths of using this method

- You can choose any thing you like to add in to you mood board, from different colours to images of people.

Weaknesses of using this method- Can’t always find what your looking for.

Did you like using this method? Why? - Yes, its an easy way of showing your ideas,

its fast and can be done in seconds.

STYLE SHEET

REDGREEN SILVER

Christmas (Century Gothic)

Christmas(Comic Sans MS)

Christmas(Franklin Gothic Medium)

Christmas(Rockwell)

Christmas(Tahoma)

Christmas(Bookman Old Style)

STYLE SHEET Strengths of using this method - Easy to show what styles of lettering you would like to use and colour schemes you wish to use. Weaknesses of using this method - very simple, might not find a colour scheme that goes or fonts you like that match your theme, once you have found the font you may not be able to use it or find it again. Did you like using this method? Why? - No it doesn’t give you much to work with, it is very plain and simple.

LAYOUT PLANFor the background I will be using this but it is hard to show with out using photo shop.

LAYOUT PLAN Strengths of using this method - Easy to show what you are planning on producing.

Weaknesses of using this method - You may not be able to find images or place them all in with out editing.

Did you like using this method? Why? - No, I cant put everything in place.

BRAINSTORM

BRAINSTORM Strengths of using this method

- You can easily put your ideas on to paper and it doesn’t matter if they are wrong because you can change them all the time.

Weaknesses of using this method- Sometimes you can’t describe what you are trying to get across.

Did you like using this method? Why? - No, I don’t like how you just write your ideas down.

INFORMAL PITCH Strengths of using this method

- You can get everything across that you need to say.

Weaknesses of using this method- You can’t always get your ideas across.

Did you like using this method? Why? - No, because you can’t always get across or show what you mean.

INITIAL REACTION A game made up showing the product,

advertising the brand. Using pixel based characters and surroundings to adverts Coca-Cola.

INITIAL REACTION Strengths of using this method

- You can get your ideas down fast and yu can always go back to change them.

Weaknesses of using this method- You can’t always write your ideas down without images.

Did you like using this method? Why? - No, you can’t get everything down or your point across.

SKETCHES

SKETCHES Strengths of using this method - You can draw anything, and show how you want it to be. Weaknesses of using this method - You cant always draw what you want to. Did you like using this method? Why? - Yes, you can show your ideas in a different way and can always go back and change them.

FORMAL PROPOSAL Strengths of using this method

- You can get everything down and it makes you think if your advert is suitable.

Weaknesses of using this method- Can’t always answer the questions because you

don’t know how to word. Did you like using this method? Why? - No, I don’t think you can get everything

down or across properly.