Communication Method Evaluation

Emily Whincup

ASA CodesNumber Name Brief Description

1 Compliance All marketing communications should be legal, decent, honest and truthful. (Don’t lie, don’t break the law and don’t include any images that may be considered indecent.)

2 Recognition of marketing communications

Make sure material is clearly identifiable as marketing communications/ advertisements/ advertorials. (It needs to look like an advert, include logos, slogans, images, explicitly state the product.)

3 Misleading Adverts The ASA may take the Consumer Protection from Unfair Trading Regulations 2008 into account when it adjudicates on complaints about marketing communications. (You cannot lie about the product, its abilities/ functions or price.)

4 Harm and Offence The advert cannot set out to intentionally offend a particular person or social group, it cannot set out to intentionally offend anyone on grounds of disturbing imagery or content.

5 Children You cannot promote dangerous behaviour in children, neither can you pressure children to buy your products. (This must be consider if your advert could be seen by children, and used by them.)

6 Privacy Marketers must not unfairly portray or refer to anyone in an adverse or offensive way unless that person has given written permission to allow it. E.g. Celebrities

13 Food, food supplements and associated health or nutritional claims

Marketing communications must not condone or encourage poor nutritional habits or an unhealthy lifestyle in children or adults.(You can’t promote poor dietary habits, neither can you promote that your product has health benefits without proof to back it up.)

Mind Map

Slogan

ImagesColor Schemes

Other Content

Cola Advertisement

Audience

Red, White & You. Enjoy.

Taste The Feeling.

Black/Red

Red/White Green/White

Silver/Red

This advertisement will be aimed at 16-19 year olds

(Bearing in mind a younger and older audience)

Sponsor for a Movie

Sponsor for Charity(Band Aid, Red cross

ect.)

A young person opening a can of cola

Dark background with a crushed coke can

Sponsor for a Band

Mind Map

• Strengths of using this methodYou can easily, and quickly note down your ideas. • Weaknesses of using this methodHowever it is not a very creative way of expressing your ideas.• Did you like using this method? Why?Yes, as I’ve always used mind maps to note down my ideas.

Mood Board

Mood Board

• Strengths of using this method– The Strength of using this method is that it is an

imaginative way of expressing your ideas, it is also simple to use.

• Weaknesses of using this method– You are unable to use text and explain why you have

used a specific picture.• Did you like using this method? Why?

─ No, however it is an simple way of expressing your ideas

Style Sheet

Coca-Cola

Coca-Cola

Coca-Cola

Coca-Cola

Coca-Cola

Coca-Cola

Coca-Cola

Coca-Cola

Coca-Cola

Coca-Cola

Coca-Cola

Style Sheet

• Strengths of using this method– You are able to explore different colours and fonts

• Weaknesses of using this method– Not very creative

• Did you like using this method? Why Not really, as it is a very boring process.

Layout Plan

Red, White & You!

Layout Plan

• Strengths of using this method– Helps you to visualise what your final poster will

look like, and you can always change your idea.• Weaknesses of using this method– You don’t get much variety.

• Did you like using this method? Why?− Yes, as it gives you a visual perspective of the final

poster.

Brainstorm

Brainstorm

• Strengths of using this method– Sharing your ideas in a group also helps to stimulate new

ideas.– Its also easy to just write down your ideas on a piece of paper.

• Weaknesses of using this method– Because of all of the ideas, it could create and argument if the

people In the group don't agree on anything. • Did you like using this method? Why?­ Yes, because I like to work in a group as it helps me to

produce ideas.

Informal Pitch

• Strengths of using this method– It gives us an opportunity to have feedback so we

can improve our work.• Weaknesses of using this method– Its difficult to present

• Did you like using this method? Why?– No, as I didn’t enjoy doing it.

Informal Pitch

We will start with a question to engage the listener “what is Coke?” followed by “well Coke is… its… well let me spell it out.”And the jingle goes… (Music starts)

“ C is for Coke that brings friend together,O is for open this, (can opening sound)

K is for keeping cool with a cola, (Ice cubes jingle in glass)

E is for enjoy bliss” (Music dies down)(Coke, You know the one)

Initial Reaction

• I will have to create a pixel based side scrolling game for Coca-Cola.

• It must be produced on Photoshop using a 320 (H) by 480 (W) canvas.

• Idea communication methods­ Initial Reaction – Writing your first idea of what you have to make

­ Sketches – Sketches and pixel creation of what my idea could look like

­ Formal Proposal - Formal written proposal of what your idea is; who it will be played by, what content it will include etc.

Initial Reaction

• Strengths of using this method– I understood how to set it up.

• Weaknesses of using this method– Although it was easy to set up it took me some

time to figure out how to use it • Did you like using this method? Why?– Yes, as it helped me to further

Sketches

Sketches• Strengths of using this method

– Easily plan out what you are going to do– It allows you to jot down multiple ideas– You are able to modify your ideas before completing the final piece.

• Weaknesses of using this method– Can be time consuming if you are aiming for perfection– Notes may be needed to organize ideas– The flow of ideas can be restricted because to much time is spent

aiming for a perfect design• Did you like using this method? Why?

– I like using this method because you are able to plan out your ideas first which can stimulate new ideas.

Formal Proposal• Strengths of using this method

– Delivers the required information to be able to do the evaluation• Weaknesses of using this method

– Its time consuming as it takes awhile to fill out.• Did you like using this method? Why?

– I didn't like using this method because it is very time consuming, and requires a great amount of effort and motivation to complete.