Communication Method Evaluation

Harvey Hyde

ASA CodesNumber Name Brief Description

1 Compliance Ad CANT lie or break the law or be too inappropriate

2 Recognition of marketing communications

Must look like and advert be conventional and mention the product

3 Misleading Adverts Do not false advertise i.e. “this product will help you fly”

4 Harm and Offence Don’t deliberately advertise to upset people or a person with content

5 Children Do not manipulate children by pressuring them or by glorifying danger to appeal to them

6 Privacy Have written permission to cast a celebrity

13 Food, food supplements and associated health or nutritional claims

Cannot promote unhealthy lifestyles, can’t announce a feature/health benefit without evidence

Mind MapIn ad Conventions such as people being happy and holding the product or benefiting in some way from it making the audience think they too may benefit from it in a similar way

Coke Life, Slogan: Love it To the fullColours: green

Audience: 12-28Male & female

Mind Map

• Strengths of using this method: -Easy to keep track of -Easy to do• Weaknesses of using this method: -Running out of ideas fast

• Did you like using this method? Why?-not really as it is difficult to keep track of space and isn’t as flexible as other techniques

Coca-Cola lifeMood Board

Mood Board

• Strengths of using this method– Easy to use– Easy to manage

• Weaknesses of using this method– Repitition when using a brand

• Did you like using this method? Why? -yes as there is a lot you can take from the research that goes into the mood board such as finding slogans and and good images to use for the final ad

Style Sheet

Style Sheet

• Strengths of using this method– Insight into font styles and colour schemes– Useful for getting feedback on preference

• Weaknesses of using this method– Difficult finding fonts that match a certain audience

• Did you like using this method? Why? - yes as it was another progressive step towards

Layout Plan

Layout Plan

• Strengths of using this method– Gives you an rough idea on what the final poster will be

like– Gives opportunity for opinion from others for

improvements• Weaknesses of using this method– Difficult to design without Photoshop tools

• Did you like using this method? Why? -I liked using this method as it was good to have some insight on the potential of your project

Brainstorm

Brainstorm

• Strengths of using this method– Helped gather group ideas

• Weaknesses of using this method– We didn’t always agree on the same thing

• Did you like using this method? Why?Yes as it gave a chance to both socialise and gather ideas from different perspectives

Informal Pitch

• Strengths of using this method– You have a good idea on how/where the advert is

going.– Its gives your Ad change to evolve through

constructive criticism.• Weaknesses of using this method– Difficult to imagine the future of your ad with sound

• Did you like using this method? Why? -

Informal Pitch

We will start with a Question to engage the listener “What is Coke?” Followed by “Well coke is... Its… well let me spell it out.” And the jingle goes…“C is for Coke that brings friends together, O is for Open this, K is for keeping cool with a cola E is for enjoy bliss”(Ice cubes jingling in a glass)

(Music dies down)

(Can opening sound)

(and)

(Music Starts)

(Coke being poured and fizzes)(10 sec in)

(20 secs in)

“Coke, You know the one”

Group Idea Generation

Group Idea Generation

• Strengths of using this method– Helps you work as team

• Weaknesses of using this method– Group agreement

• Did you like using this method? Why?I did enjoy this method as it gave me opportunity to socialize and gather ideas from different perspectives

Formal Pitch

• Strengths of using this method– Shows the proper and professional way in which

you convey the project• Weaknesses of using this method– Difficult when explaining the

• Did you like using this method? Why? No as it was not as interesting as the other techniques

Initial Reaction

• Coca-Cola pixel based advert in a game style• 120 Height 80 Width • Coke can or bottle with eyes as a character• Shooting the other cans and leaving the coke

can/bottle last one standing

Initial Reaction

• Strengths of using this method– Useful as it gives you time to carefully gather ideas

on where your ad will go– Has chance to develop– Somewhere to keep your ideas

• Weaknesses of using this method– Lesser developed idea

• Did you like using this method? Why? - yes as it pushed me toward a greater idea

Sketches

Sketches

• Strengths of using this method– Helped plan out pixel plan in Photoshop– Useful for use in the final project

• Weaknesses of using this method– It was difficult to plan where the squares would be

on Photoshop• Did you like using this method? Why? Yes as it was fun and creative

Formal Proposal

• Strengths of using this method– It was a clear presentation of the project

• Weaknesses of using this method– It was long and a bit boring

• Did you like using this method? Why? No as it was not as interesting as the other techniques