Communication Method Evaluation

Your Name

ASA CodesNumber Name Brief Description

1 Compliance They should all be legal, decent, honest, and truthful.Do not break the law, don’t lie, and don’t include any images that are indecent

2 Recognition of marketing communications

Material is clearly identifiable as marketing advertisements, communication, advertorials.Advert/ has to look like an advertUse conventions o adverts, logos, slogans, images

3 Misleading Adverts ASA can take the consumer protection from unfair trading regulations 2008Cannot lie about the product, its abilities, functions

4 Harm and Offence Adverts cannot cause harm or serious or widespread offenceCannot be set out intentionally to offend someone

5 Children Have to include unsafe practices and unfair pressureCannot promote dangerous behaviourCannot pressure children to buying the product

6 Privacy Must not unfairly portray or refer to anyone in and adverseIf using a well known person or celebrity you need there permission

13 Food, food supplements and associated health or nutritional claims

Must not force people to eat poor nutrients or an unhealthy lifestyleCannot promote poor dietary habits

Mind Map

Mind Map• Strengths of using this method

– You can show all your different ideas on to one page, which allows you to find ideas later on in the project. One more advantage is also that if you have some ideas that’s you are unsure about you can also not them down and use them if they are needed later on.

• Weaknesses of using this method– Ccannot use virtual pictures which would help you gather a better

idea of your project. Another weakness is that it can take quite a long time to create the mind map and finish it.

• Did you like using this method? Why?– I personally prefer to use a mood board because I gather a better

idea of the project by looking at the real images. However it can be sometimes very help full if you have writing to describe you images, which can help you late on in the project.

Mood Board

Mood Board

• Strengths of using this method– You can visually see what colours and logos you

are going to use• Weaknesses of using this method– Cannot write anything down

• Did you like using this method? Why?– yes because it aloud me to collect loads of

different idea to help me with my project

Style Sheet

Style Sheet• Strengths of using this method– Allows me collect loads of different styled fonts in

different variations and to gather a selection of different shaded colour to help with the project

• Weaknesses of using this method– Cannot get the actual font I would like to used so I

have to use this page as inspiration• Did you like using this method? Why?– Yes because it gives me many different ideas for the

font I will use and be able to choose the colour for it

Layout Plan

Layout Plan

• Strengths of using this method– Using this plan allows me to visualise where everything

going to go on my final product• Weaknesses of using this method– No images are cropped properly so it looks very untidy

and very professional• Did you like using this method? Why?– I personally do not like using the layout pan becausee I

would prefer to see my product completed to a higher standard and I would go straight to making my product

Brainstorm

Brainstorm

• Strengths of using this method– Writing everything down allows me to remember

the ideas we have thought of as a group• Weaknesses of using this method– Time consuming, it takes a while to write

everything down on the sheet of paper• Did you like using this method? Why?

Pitch• Slogans

– Ice cold sunshine– Ice cold refreshment– The cold crisp taste of coke

• Sounds– Opening the can– Coke hitting the ice– People sound effects– Jacks voice

• Special effects– Pitch– Tempo– rhythm

• Other– Has to be unique– Attention grabbing opener– Good opener

• Structure• First we can have the coke can pouring the

coke out in to a glass full of ice and then fade out followed by the motto read by jack.

Informal Pitch

• Strengths of using this method– Yes because I got feed back on how to improve my work,

also allows me to organise my ideas.

• Weaknesses of using this method– Its time consuming to write down everything

• Did you like using this method? Why?– Yes I like to use this method because it allows me to collect

many idea and improve on them when I collect my feedback at the end.

Initial Reaction

• I am going to create a pixel based based scrolling advergame for coca cola. It will be 320(H) by (480)canvas.

• I would make a angry bird style game, making the diet coke cans kill blocks of sugar.

Initial Reaction

• Strengths of using this method– Allow me to briefly plan my ideas on to the

document which allows me to look back at later stage to remember my idea

• Weaknesses of using this method– Does not allow me to write down a lot of detail

about my ideas• Did you like using this method? Why?– Yes because it does not take a long time to note

down my ideas, and they are easy to read back over

Sketches

Sketches• Strengths of using this method– It allow me to quickly rub out any mistake I use, I can also

draw a lot better picture on paper than drawing on a computer.

• Weaknesses of using this method– Using this method take quite a while to produce, this is

because you are constantly drawing and rubbing out your mistakes

• Did you like using this method? Why?– Yes enjoy using this method because it allows me easily

draw images onto the paper instead of taking a while to draw on he computer and it not to look as professional as it does when I have drawn in on paper.

Formal Proposal• Strengths of using this method– One strength is that is organises all my ideas in to one

document, so it is easily understandable for the reviewer looking at my formal proposal.

• Weaknesses of using this method– On disadvantage from using a formal proposal is that using the

using the questions provided you might not be able to show the reviewer all of your ideas you have for the product.

• Did you like using this method? Why?– Yes because it is a very quick way of getting a rough idea of your

idea, this is good for you because you do not have to spend a lot of time creating the full product for it get turned down.