Communication Method Evaluation

Sydney Wratten

ASA CodesNumber Name Brief Description

1 Compliance

2 Recognition of marketing communications

3 Misleading Adverts

4 Harm and Offence

5 Children

6 Privacy

13 Food, food supplements and associated health or nutritional claims

Mind Map

Mind Map

• Strengths of using this method? you can list information or ideas and pair them with photos, this is helpful because it it gives you a clear direction of where the ideas might go. It helped me in my final design by letting me fully imagine what my poster would look like.

• Weaknesses of using this method?Mind maps are not a creative way of expressing your ideas, which is a slightly disappointing because I want to show my creativity and how strong my imagination is.

• Did you like using this method? Why?• I liked this method because it is one of the only methods that I have used

since primary school.

Mood Board

Mood Board

• Strengths of using this methodThe strengths of using a mood board is that it is very visual and helps you think and develop ideas, this is helpful because I can see previous coke posters and help myself develop new and more interesting ideas.

• Weaknesses of using this methodThe weakness are that you can’t explain any of the reasons why you chose the picture, which is bad because I want to explain my reasons to give myself a better idea for why I chose it in the first place.

Did you like using this method? Why?I think using a mood board is helpful because I helps me brainstorm up ideas using just pictures but lacks information to further explain why I chose them.

Style SheetCoca-Cola

Coca-Cola

Coca-Cola

Coca-Cola

Coca-Cola

Coca-Cola

Coca-Cola

Coca-Cola Coca-Cola

Coca-Cola

Coca-Cola

Coca-Cola

Coca-Cola

Coca-Cola

Coca-Cola

Coca-Cola

Coca-Cola

Coca-Cola

Coca-Cola

Coca-Cola

Coca-Cola

Coca-Cola

Coca-Cola

Coca-Cola

Coca-Cola

Coca-Cola

Coca-Cola

Coca-Cola

Style Sheet

• Strengths of using this method? you can explore colours and fonts.

• Weaknesses of using this method Not very creative.

• Did you like using this method? Why?Not really, because its not interesting.

Layout Plan

Ill tell you what else helps…. a coke zero!

Layout Plan

• Strengths of using this method helps you to visualise the next steps towards your final poster, and you don’t have to stick to the layout exactly.

• Weaknesses of using this method You don’t get much variety, it could prevent you from brainstorming s much!

• Did you like using this method? Why?Yes because I can use it as a guide line for my final poster.

Brainstorm

Brainstorm

• Strengths of using this methodThe strengths of brainstorming is that you can literally write what your thinking of on the page and I think that was helpful because we got quite a couple of ideas

• Weaknesses of using this methodThe weaknesses of using this method is the fact that if you haven’t got any ideas you cant really do anything, which is disappointing because you don’t really have any initial ideas to throw around.

• Did you like using this method? Why? I didn’t like using this method because I didn’t really have many ideas and as soon as we had an idea we stuck to it not giving us much variety.

Informal PitchWe will start with a question to engage the listener “what is coke” followed by Coke being poured and fizzes

“well coke is… its…well let me spell it out”.And the jingle goes.. Music starts

“C is for coke that brings friends together,O is for open this, can opening sound

K is for keeping cool with a cola, ice cubes jingle in a glass

E is for enjoy bliss” music dies down

Informal Pitch

• Strengths of using this methodOne of the strengths is that you can get spoken feedback from your tutor so that you can improve on parts that need improving, also it just helps you understand it more if you read it to someone.

• Weaknesses of using this methodOne of the weaknesses could be that it was slightly difficult to present our pitch to our tutor because we didn’t fully understand the idea itself.

Did you like using this method? Why?

Initial Reaction• I must create an animated game by myself that promotes Coca-

Cola. • It must be a certain on Photoshop, 320H by 480W.• Ways in which to produce ideas; -Initial Reactions .Writing your first reactions to what your creating.

-Sketches .sketching ideas for what it could end up looking like.

-Formal Proposal .A final mock-up of what your idea, who the target audience is and what the content

of the game will be .

Initial Reaction

• Strengths of using this methodThe strengths of this method is that it helps improve and develop my understanding of starting a new project through listing essential tools like pixel dimensions & programme (Photoshop)

• Weaknesses of using this methodSome of the weaknesses could be that I didn't use the ideas from the initial reaction in my initial piece.

• Did you like using this method? Why?Yes I did! As it increased my progress and knowledge on the project and lead on to greater things.

Sketches

Sketches

• Strengths of using this methodThe strength of this method

• Weaknesses of using this method

• Did you like using this method? Why?

Formal Proposal

• Strengths of using this method

• Weaknesses of using this method

• Did you like using this method? Why?