Post on 01-Jun-2020
Your Digital Footprint
Watch where you step
“I’m bored. I think I’ll post something online that
destroys my career prospects.”
Why should we be educating clients/students
about Social Media?
1. Just one tweet/post can ruin a student’s future
2. Interview vs social media
3. Social media can affect the student keeping a job or
scholarship
4. Employers are using Social Media to find good
candidates…LinkedIn and Twitter
Working with Students
4 goals I want to accomplish
Action – have students commit to
an action plan for their SM
Goal #1
Realize who all is looking at their social
media accounts
Goal #1: Your Future…
Goal #1:
Realize who all is looking at your Social Media
Current and Future Employers
College Admissions Representatives
Athletic Recruiters and Coaches
Law Enforcement
Insurance agencies
Inlaws
EVERYONE!!!
Even Ellen…
“No worries, I’m private” 35% of hiring managers have sent friend requests to screen applicants
80% of job seekers have accepted them
“No worries, I’m not on social media” WRONG!! 35% of employers were less likely to interview candidates who did not have a
digital footprint
What are their Social Media accounts
saying?
Activity: Flip chart what an employer and college admissions
rep would want in a candidate
If I were to look at your SM today, would it match these
qualities?
Does your SM match what you would say in an interview?
Goal #2
Show students what these individuals can learn about them, good and
bad
1) Grammar
2) Interests
3) Activities you are involved in – good or bad
4) Creativity
5) Leader
What can we learn about you from Social Media??
1) Whether you have good grammar or good spelling
What can we learn about you from Social Media??
2) Whether you are positive or negative person
What can we learn about you from Social Media??
3) What you are interested in
What can we learn about you from Social Media??
4) Personal information
What can we learn about you from Social Media??
5) How creative you are
What can we learn about you from Social Media??
6) Whether you are a leader or a hard worker
What can we learn about you from Social Media??
7) Selfies…good or bad??
What can we learn about you from Social Media??
Too many posts???
“Another turn-off, was finding a player posted too often of ODU’s taste. Sixteen
posts a day? He was on social media too much. Is he spending enough time on
important stuff?”
- Ron Whitcomb Jr., Old Dominion University Assistant Football Coach
What are some other things they will pay attention
to?
1) Does your Social Media match what your are saying in an interview or
on your application/resume?
2) Usernames
3) Who you are following
4) What you are liking
5) Your comments on friends’ posts
6) What you are tagged in
Goal #3:
Show students how far their posts/tweets can travel
Goal #4:
Benefits and Dangers of 3 most common
apps
Can you guess these
social media sites?
Dear mother,
This is a few paragraphs to persuade you why I need a
music.ly. Number one everyone has one like Carson
Trinity Ryan Claire Hayden and lots of other people too.
Number three Jake has one and you say it's not safe and
Jake has one. Number four I really want a music.ly if I
am allowed to get one I will save my music.lys private so
that no one else can see them but the people I follow. All
only follow the people I know and I'll show you the
music.ly before I post them. Once you make a decision
let me know😋😋
Instagram and Facebook
DANGERS
Poor grammar, misspelled words
Unprofessional username
Negative captions - complainer
Inappropriate pictures/captions
Following and/or liking inappropriate things
Tagged in inappropriate pictures
Too many selfies
Instagram and Facebook
DANGERS
“Sickies”
Bullying
Depression
POSITIVES Can be used as a portfolio – great place to showcase your positive
interests, hard work, achievements and strengths
Follow people who motivate you or employers/companies and
colleges that you are interested in
Snapchat
DANGERS
Anything that needs to disappear in 10 seconds was not created
for good use
Inappropriate pictures/stories
Legal
Snapchat
POSITIVES
THERE ARE NONE!
DANGERS Twitter Wars
Same as Instagram
* username
* Inappropriate tweets and pics
* Poor grammar/misspelled words
* Who and what you are following and liking
POSITIVES Just like Instagram – can be used as a portfolio
Job Search option
Follow things you are interested in
Retweet things you are interested in
* Example – certain colleges/athletics
Getting Started…LinkedInEmployers also post job openings on LinkedIn
Your Challenge…
What do I do if I have Digital Dirt???
1. Dig up your Digital Dirt
2. Clean up your Digital Dirt
3. Bury your Digital Dirt
4. Stop posting Digital Dirt
Action Plan