Post on 07-Aug-2015
Facebook and Hootsuite
@HootRonan
Best Practices & New Features
Speaker Bio
Social Media Coaching, Manager
Ronan Archibald
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Learning Objectives
Creating measurable social goals
Sharing relevant content
Engaging with your Facebook Fans
New Facebook Features in Hootsuite!
Learning Objective #1:
Creating Social Media Goals
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Ask yourself, what do you hope to accomplish by using social media. Have S.M.A.R.T. Goals:
• Specific
• Measurable
• Attainable
• Relevant
• Time-bound
Establish Business Goals and Objectives
“To have 5 Facebook Fans share their experience by June”
SMART Goal Scenario
“To have minimum 3 likes per post in June”
Learning Objective #2:
Sharing Relevant Content
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Pillars of Content
Monday Tuesday Wednesday Thursday Friday Saturday Sunday
Promoteyour business
Share customerstory
Content with images Trending
Articles Fun Fact Weekend Promotion
Feel good piece
Learning Objective #3:
Engaging With Your Audience
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2. Ask your Fans questions
5. Don’t forget to respond
1. Post 5 to 7 times a week
3. Be visual - maximize the impact of images
4. Empower your employees to engage with your Facebook
page
Engaging with your Facebook Fans
Learning Objective #4:
New Hootsuite Features!Setting Up Your Dashboard
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PRO TIP: Think of your tabs as file folders. You’ll want to organize these tabs so that they make sense for you.
Setting up my Hootsuite dashboard
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3 things to do after today’s webinar
What? Why?
1 Establish GoalsWrite down S.M.A.R.T goals
Reflect back to your core business objectives.
2 Build your Social CalendarUse the social media rule of thirds
Offer content that genuinely gives value and makes your followers smarter. Give them a reason to donate/follow YOU.
3 Engage with your Facebook FansConnect your Facebook Page to your Hootsuite dashboard and add Facebook Streams to monitor social conversations
Quickly see everything that is important and that may need responding to in one spot.
• Set up your dashboard !!
• Register for more webinars: hootsuite.com/webinars
Next steps...
Tweet your questions to @HootRonan
Thank You!@HootRonan
More Info:hootsuite.com/webinars
Join the conversation by tweeting @HootRonan