A GUIDE TO LISTENING...let’s use hootsuite for our twitter analytics platform. thought #4 multiple...
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MULTIPLE Strategic Design IT’S MORE THAN THE SOCIAL MEDIA TOOL: A GUIDE TO LISTENING SKOT WALDRON, MULTIPLE [email protected] TWITTER – @SKOTWALDRON
Transcript of A GUIDE TO LISTENING...let’s use hootsuite for our twitter analytics platform. thought #4 multiple...
M U L T I P L EStrategic Design
I T ’ S M O R E T H A N T H E S O C I A L M E D I A T O O L :
A G U I D E T O L I S T E N I N G
S K O T WA L D R O N , MULT IPLE
S KO T.WA L D R O N @ M U LT I P L E I N C .C O M
T W I T T E R – @ S KO T WA L D R O N
W E N E E D T O B E O N S O C I A L M E D I A .
T H O U G H T # 1
M U L T I P L EStrategic Design
W E N E E D T O B E O N F A C E B O O K , T W I T T E R , L I N K E D I N , Y O U T U B E ,
I N S TA G R A M , P I N T E R E S T, H AV E A B L O G . . .
T H O U G H T # 2
M U L T I P L EStrategic Design
W E N E E D T O P O S T O U R L AT E S T P R O D U C T S ,
O U R S E R V I C E S , O U R N E W S , O U R W E B S I T E U P D AT E S ,
O U R N E W H I R E S , A N D O U R AWA R D S .
T H O U G H T # 3
M U L T I P L EStrategic Design
W E ’ R E O N T W I T T E R , S O L E T ’ S U S E H O O T S U I T E
F O R O U R T W I T T E R A N A LY T I C S P L AT F O R M .
T H O U G H T # 4
M U L T I P L EStrategic Design
W E ’ R E A L S O O N F A C E B O O K , S O I N
A D D I T I O N , W E C A N U S E F A C E B O O K I N S I G H T S .
T H O U G H T # 4 A
M U L T I P L EStrategic Design
W E L L , A L O T O F P E O P L E A R E U S I N G R A D I A N 6 ,
S O W E ’ L L U S E T H AT T O M E A S U R E E V E R Y T H I N G E L S E .
T H O U G H T # 4 B
M U L T I P L EStrategic Design
N O W, S TA R T P O S T I N G , A N D L E T ’ S S E E W H AT
H A P P E N S .
T H O U G H T # 5
M U L T I P L EStrategic Design
H O L D O N ! ! ! ! ! S T O P T H I N K I N G F O R A S E C O N D .
M U L T I P L EStrategic Design
Q U E S T I O N # 1
W H AT A R E Y O U R S O C I A L M E D I A G O A L S ?
W H AT D O Y O U WA N T T O A C C O M P L I S H B Y B E I N G O N S O C I A L M E D I A ?
M U L T I P L EStrategic Design
Q U E S T I O N # 2
W H AT W H AT D O Y O U WA N T Y O U R A U D I E N C E T O T H I N K A B O U T Y O U R B R A N D ? A N D W H AT D O
Y O U WA N T T H E M T O D O ?
M U L T I P L EStrategic Design
Q U E S T I O N # 3
W H AT D O E S Y O U R S O C I A L M E D I A
A U D I E N C E L O O K L I K E ?
W H E R E A R E T H E Y TA L K I N G ?W H AT A R E T H E Y TA L K I N G A B O U T ?
W H E R E A R E T H E Y G E O G R A P H I C A L LY ?A G E ? G E N D E R ? S O C I O E C O N O M I C S TAT U S ?
M U L T I P L EStrategic Design
Q U E S T I O N # 4
W H AT K I N D O F C O N T E N T D O Y O U H AV E
T O U S E O N Y O U R S O C I A L M E D I A
P L AT F O R M S ?
V I D E O S ? A R T I C L E S ? P D F D O C U M E N T S ?M U L T I P L E
Strategic Design
Q U E S T I O N # 5
H O W M U C H T I M E D O Y O U H AV E T O D E D I C AT E
T O S O C I A L M E D I A M A N A G E M E N T A N D
A N A LY S I S ?
3 H O U R S / W E E K ? F U L L T I M E P E R S O N ?M U L T I P L E
Strategic Design
Q U E S T I O N # 6
H O W M U C H M O N E Y D O Y O U H AV E S E T A S I D E
F O R S O C I A L M E D I A C O N T E N T D E V E L O P M E N T,
M A N A G E M E N T, A N D A N A LY S I S ?
M U L T I P L EStrategic Design
Q U E S T I O N # 7
W H O I S A L R E A D Y O U T T H E R E TA L K I N G
A B O U T Y O U ? P R O M O T I N G Y O U ? T R A S H I N G Y O U ?
M U L T I P L EStrategic Design
L E T ’ S L I S T E N A N D S E E .
M U L T I P L EStrategic Design
S T E P # 1
S E L E C T Y O U R T O O L . Y O U C A N ’ T D O Y O U R J O B
W I T H O U T I T.
M U L T I P L EStrategic Design
S T E P # 2
D E T E R M I N E K E Y W O R D S A N D P H R A S E S .
M U L T I P L EStrategic Design
S T E P # 3
C O L L E C T D ATA B A S E D O N K E Y W O R D S E A R C H E S .
M U L T I P L EStrategic Design
S T E P # 4
R E E VA L U AT E S E A R C H T E R M S .
M U L T I P L EStrategic Design
S T E P # 5
C O L L E C T M O R E D ATA .
M U L T I P L EStrategic Design
S T E P # 6
E VA L U AT E Q U A N T I TAT I V E M E T R I C S .
W H E R E A R E P E O P L E TA L K I N G ?W H O I S TA L K I N G ?
W H E R E A R E T H E Y L O C AT E D ?W H AT ’ S T H E O V E R A L L S E N T I M E N T ?
M U L T I P L EStrategic Design
S T E P # 7
E VA L U AT E Q U A L I TAT I V E M E T R I C S .
H U M A N A N A LY S I S :W H AT A R E P E O P L E TA L K I N G A B O U T ?
H O W C A N W E A D D VA L U E ?W H O S H O U L D W E PA R T N E R W I T H ?
A R E T H E R E S U LT S R E L E VA N T ?I S T H E S E N T I M E N T C O R R E C T ?
M U L T I P L EStrategic Design
S T E P # 8
B O O M !
A S O C I A L L I S T E N I N G S T R AT E G Y I S B O R N .
M U L T I P L EStrategic Design
C O O L S T U F F B U Z Z G R A P H S
( N O T T O B E C O N F U S E D W I T H W O R D C L O U D S )
C O O L S T U F F W O R D C L O U D
C O O L S T U F F W O R D B U R S T
C O O L S T U F F I N F L U E N C E R I D E N T I F I C AT I O N
A global leader in worker health and safety for over40 years, The National Institute for OccupationalSafety and Health is part of @CDCgov and@HHSgov www.cdc.gov/niosh
192,441Followers
10/10
7 Jan 2013 More Tweets
Comment by January 14 on inclusion of Industry &Occupation in Electronic Health Recordshttp://t.co/tavWcRRf #EHR
@NIOSH Safe Healthy Workers WASHINGTON, DC, USA
Physician-led group practice that has put PatientsFirst for 90+ years! Get health tips, doctor chats &the latest on innovation. www.clevelandclinic.org
108,167Followers
10/10
13 Apr 2012 More Tweets
Not at #TEDMED? You can watch Dr. Morris's talkon innovation in medical records here |http://t.co/qom9RAfM #EMR #HIT
@ClevelandClinic Cleveland Clinic CLEVELAND, OH, USA
RWJF's public health program area. We want tomake staying healthy less costly and improvequality of life for all Americans.http://www.NewPublicHealth.org www.rwjf.org/publichealth/?cid=xtw_pubhealth
79,197Followers
10/10
20 Jul 2012 More Tweets
AHRQ Issues New Guide for Use of InteractivePreventive Care Record: http://t.co/GJ5mr09C #ehr
@RWJF_PubHealth RWJF PublicHealth PRINCETON, NJ, USA
@CDCgov is official Twitter source for dailycredible health & safety updates f/ Centers forDisease Control & Prevention. Privacy policy:http://go.usa.gov/8Ea www.cdc.gov
149,859Followers
10/10
11 Dec 2012 More Tweets
Register for free Electronic Health RecordsMeaningful Use & Public Health Virtual Event onTues, Dec. 18th 12-5:30pm. http://t.co/6NrC0UEk
@CDCgov CDCgov ATLANTA, GA, USA
Query: ("Meaningful Use" OR "Clinical Decision Support" OR "Care Transitions" OR "Medicationmanagement system" OR "MMS" OR "e-prescribing" OR "m-visit" OR "m-Health" OR "EHR" OR"EHRs" OR "EMR" OR "Telemetry" OR "Remote Monitoring") AND ("Health" OR "Health care IT"OR "healthcare IT" OR "Health IT" OR "healthit" OR "Health Information Technology" OR "#HIT"OR "Healthcare Quality" OR "Health care quality" OR "AHRQ" OR "Clinical Practice Settings" OR"improve" OR "improving") between 01-Apr-2012 and 01-Apr-2013 AND locations=us
Most AuthoritativeTwitter users with highest authority
C O O L S T U F F T R E N D S
C O O L S T U F F R E A C H
41 tweets 27 contributors 6 days
TweetReach Report for
@cdctravel
estimated reach
50,257accounts reached
exposure
121,095 impressions
Bars show number of tweets sent by users with that many followers
activity
60.1K impressions
4 retweets
11 mentions
top contributors
highest exposure
most retweeted
most mentioned
7
5
3
most retweeted tweets
< 100 < 1k < 10k < 100k 100k+
13
17
6 5
0
7 tweets
30 retweets
4 replies
Aug 6 Aug 7 Aug 8 Aug 9 Aug 10 Aug 11
0
5
10
15
@CDCGlobal
@CDCGlobal
@CDCGlobal
CDCtravel: The 2014 #YellowBook is live on ourwebsite! Check it out: go.usa.gov/jyS45 days ago
CDCtravel: #Mosquito bites are a bigger hazard toyour health than #shark bites! ow.ly/nIZzT#SharkWeek RT @CDCGlobal4 days ago
CDCtravel: August is National ImmunizationAwareness Month - talk to your doc to see whatvaccines are right for you before your trip. #NIAM2 days ago
TA K E -AWAY S R E M E M B E R T H I S
L I S T E N I N G P R O V I D E S :1 . U N D E R S TA N D I N G O F S O C I A L M E D I A S PA C E2 . A N A LY S I S O F P O T E N T I A L R E L AT I O N S H I P S
3 . A N A LY S I S O F TA R G E T A U D I E N C E S4 . C O N V E R S AT I O N T O P I C S
5 . G U I D A N C E F O R T H E E N T I R E S T R AT E G Y
M U L T I P L EStrategic Design
TA K E -AWAY S R E M E M B E R T H I S
2 M O R E T H I N G S :1 . T H E T O O L I S O N LY E F F E C T I V E I F YO U U S E I T
2 . Q U A N T I TAT I V E / Q U A L I TAT I V E A N LY S I S A M U S T
M U L T I P L EStrategic Design
T O O L S O F C O U R S E
R A D I A N 6S Y S O M O S
C R I M S O N H E X A G O NN U V I
U B E R V UM E T R I C LY
S O C I A L M E N T I O NT W E E T R E A C H
H O O T S U I T EG O O G L E A N A LY T I C S
M U L T I P L EStrategic Design
