HootSuite Basics

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HOOTSUITE BASICS join.me: https://join.me/839-721-382 GATEHOUSE NEWS & INTERACTIVE DIVISION AUDIO (888)251-2909 CODE 630.310.9567

description

A basic guide to HootSuite, which lets you schedule posts on Facebook and Twitter. Includes how to set up an account, add streams from Facebook and Twitter, and how to schedule posts in advance.

Transcript of HootSuite Basics

Page 1: HootSuite Basics

HOOTSUITE BASICS

join.me: https://join.me/839-721-382

GATEHOUSE NEWS & INTERACTIVE DIVISION

AUDIO (888)251-2909CODE 630.310.9567

AUDIO (888)251-2909CODE 630.310.9567

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The agenda

• What is HootSuite?

• Why use it?

• Getting set up

• How it works

• FAQ

• Resources, additional training

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• A social media dashboard

• Lets you manage multiple profiles/platforms

• Lets you time your posts

• Allows you to view upcoming posts

What is HootSuite?

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Why use HootSuite?

• Peak times for social media traffic don’t line up with traditional work hours.

• You want to post content when your readers are most likely to view it, and share it.

• Inner Circle 2013 includes Facebook and Twitter expectations seven days of the week.

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Why use HootSuite

For Inner Circle 2013, all reporters must tweet from their own professional account

• News consumers are increasingly turning to Twitter for headlines, updates and interaction

• Reporters should tweet at least twice each day and multiple times during breaking news coverage

GOAL Increase reach, community interaction and potentially find stories and sources via Twitter

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Why use HootSuite

For Inner Circle 2013, newsrooms must post to Facebook every day of the week.

Larger newsrooms also will have increased posting expectations.

• Readers are typically more active on Facebook during the weekends, and we need to reach our audience then.

• Posting more than twice daily gives more opportunity to promote your brand and content.

GOAL Increase our website referral traffic from Facebook for more pageviews.

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Why use HootSuite

6-19 staff 5 posts per day

20 or more6 posts per day

1-2 staff 2 posts per day

3-5 staff 4 posts per day

HootSuite allows you to schedule Facebook posts and tweets from a single account.

FACEBOOK

2 tweets per day, seven days a weekExpectation is the same for all reporters

TWITTER

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Getting set up

Sign up for a free account at hootsuite.com

• Use an email account that you’ll always have access to: ([email protected])

• Use a generic password that everyone in the newsroom can have

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To add Twitter:To add Twitter:

Getting set up

(1) In the top, left corner, click your user profile icon

(2) Under My Social Networks, click Add a Social Network

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Getting set up

(4) Click Connect with Twitter

(3) Click Twitter

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Getting set up

(5) Authorize HootSuite to use your account by logging in to Twitter.

• Type in your Twitter handle

• Enter your password

• Click Authorize app

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To add Facebook:To add Facebook:

Getting set up

(1) In the top, left corner, click your user profile icon

(2) Under My Social Networks, click Add a Social Network

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Getting set up

(4) Click Connect with Facebook

(3) Click Facebook

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Add social networks like Facebook and TwitterAdd social networks like Facebook and Twitter

Getting set up

(5) Type in Facebook credentials

(6) Click Log In, located at the bottom-right of the login screen

(7) Click the “plus” icon to add the profile. Click the check mark to remove the profile

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Add social networks like Facebook and TwitterAdd social networks like Facebook and Twitter

Getting set up

(8) Check the box, ensuring a new tab is are created for your Facebook page

(9) Click Finished importing

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How it works

Compose your post just like you would in Facebook or TwitterCompose your post just like you would in Facebook or Twitter

Select the pages you want to publish to

Select the pages you want to publish to

Cut and paste the link to your story into the built-in URL shortener

Cut and paste the link to your story into the built-in URL shortener

Click Send Now to post, or the calendar icon to schedule your postClick Send Now to post, or the calendar icon to schedule your post

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How it works

How to: Time-stamp a postHow to: Time-stamp a post

Click on the calendar icon

Type in your message

Use built-in link shortener

Select a date, time

Click “Schedule”

Click on the calendar icon

Type in your message

Use built-in link shortener

Select a date, time

Click “Schedule”

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How it works

How to: Monitor scheduled postsHow to: Monitor scheduled posts

Click on the paper airplane icon

View your upcoming posts

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How it works

How to: Alter or delete a scheduled postHow to: Alter or delete a scheduled post

Click on the post

Select the “X”

You can also edit your post by selecting the “Edit” option.

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FAQ

Can I delete Facebook content on Hootsuite?No. If you want to delete a post, you must log in to your Facebook page and delete it manually.

I’m using the built-in scheduler on Facebook. Do I need to switch to HootSuite?No. Using Facebook’s scheduler is fine. But HootSuite allows you to add Twitter accounts, so you can schedule tweets in advance.

Can I delete Facebook content on Hootsuite?No. If you want to delete a post, you must log in to your Facebook page and delete it manually.

I’m using the built-in scheduler on Facebook. Do I need to switch to HootSuite?No. Using Facebook’s scheduler is fine. But HootSuite allows you to add Twitter accounts, so you can schedule tweets in advance.

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FAQ

The free version of HootSuite only allows five streams. I have six Twitter or Facebook accounts. What now?HootSuite Pro, which lets you add unlimited streams, is $10 a month. If Pro isn’t an option, organize your streams using multiple accounts.

Can I remove streams I no longer want?Yes. Under your profile, all your social networks will be listed. To remove one, just hover over it, click on the gear that appears and choose “Remove from HootSuite.”

The free version of HootSuite only allows five streams. I have six Twitter or Facebook accounts. What now?HootSuite Pro, which lets you add unlimited streams, is $10 a month. If Pro isn’t an option, organize your streams using multiple accounts.

Can I remove streams I no longer want?Yes. Under your profile, all your social networks will be listed. To remove one, just hover over it, click on the gear that appears and choose “Remove from HootSuite.”

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Resources

Mike Turleymturley@

corp.gatehousemedia.com

Sarah Corbitscorbitt@

corp.gatehousemedia.com

• More information can be found in the 2013 Inner Circle Handbook. Download at www.ghnewsroom.com

• Contact your content team manager:

Carlene Coxccox@

corp.gatehousemedia.com

Brad Jenningsbjennings@

corp.gatehousemedia.com

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Resources

Twitter for ReportersA basic session for reporters who have little or no

experience with Twitter. Training will cover how and when to tweet, how to gain followers and will explain basic Twitter terminology. Also included will be ideas for posts, ethical boundaries and how to time-stamp posts to appear on non-working days.

When: 2 p.m. Central, Thursday, Jan. 24

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Resources

"Coming in Print"Explains the strategy behind “Coming in Print” and

offers suggestions on how to write engaging promotions.

When: 2 p.m. Central, Friday, Jan. 25

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Resources

Seen-on-scene photo galleriesCovers how to maximize time spent taking and

uploading seen-on-scene galleries and effectively translate those efforts into page views. Includes suggestions on where to shoot seen-on-scene galleries.

When: 2 p.m. Central, Tuesday, Jan. 29

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HOOTSUITE BASICS

GATEHOUSE NEWS & INTERACTIVE DIVISION