GROUP 10

AANCHAL GUPTA

JAI TUTEJA RIYA JAIN

TUSHAR AGGARWALFALGUNI SHUKLA PRIYANKA MANOJ KUMAR

SAURABH GUPTA

VIKRAM RAJAN PRADEEP CHOUBEY

DHIRAJ KHANNA

TEAM MEMBERS

INTRODUCTION

Hootsuite is a social media management system for brand management

Created in 2008 by Ryan Holmes in Canada

The system’s user interface takes the form of a dashboard

Supports social network integrations for Twitter, Facebook, LinkedIn,Google+, Foursquare, MySpace, WordPress, TrendSpottr and Mixi.

Operates on a freemium model and has over 10 million users in more than 175 countries

INTRODUCTION

Collaboration with brands

HootSuite and IBM Team Up to Enhance Social Collaboration

With this integration, IBM Connections users can: • Access IBM Connections communities and content in HootSuite, alongside social network streams for Twitter, Facebook, LinkedIn, Google+ and more.

• Instantly share social media content and messages from Twitter and Facebook to colleagues and communities in IBM Connections.

• Post new updates and comments to IBM Connections communities, and search for content across all of your communities from within HootSuite.

Collaboration with brands

VARIOUS BENEFITS• Listen to the conversation - Gain a competitive advantage when you listen to your

customers, competitors, and social influencers.• Track your competitors - Learn what your competition are doing on social, beat their efforts,

and stay ahead of the curve.

• Engage with your customers and community - Build meaningful relationships with your audience and turn them into brand advocates.• Post across global and regional social networks - Deliver content across over 25 social networks

including Facebook, Twitter, Google+, LinkedIn, YouTube, Sina Weibo, Mixi, and more.• Deliver exceptional social customer service - See questions and problems as they arise and

respond to customer issues with a single click.• Geo-target your messages - Publish relevant content to specific audiences based on

demographic, location, and language.

BENEFITS…

• Collaborate with your regional and global teams - Streamline your workflows and seamlessly collaborate between departments, regions, and teams throughout your organization.

• Assign tasks to your team members - Assign messages to teams, departments, or regions and ensure your customers get the answers they need from the right people in your organization.

Applications

Customer Support - imagine a customer support agent gets a Tweet and don't know how to resolve. They can take that and share it with their colleagues via Connections to work on an answer.

Marketing Amplification - The marketing team can work in Connections to create awareness around a new product launch, and others use Hootsuite to amplify the message in their social networks

Sales - A sales executive spots a lead in LinkedIn and sends it to his teammate in IBM Connections

HR Recruitment - an HR professional monitors social media via Hootsuite to identifies leads and understand how the company is perceived by potential candidates.

One of the most popular social media analytics tools — and for good reason — Hootsuite offers a single online dashboard to manage your social media accounts. This includes Twitter, Facebook, Google +, LinkedIn, and more.

Hootsuite also digs into what your social media activity means with its own set of analytics tools. The company recently partnered up with Brandwatch to extend the reach of its analytics, bringing it more in line with what enterprise customers would expect.

It helps you to monitor what others are saying about your brand, and lets you respond immediately

79 of the Fortune 100 use HootSuite for their social marketing. Clients include H&M, Kellogg, Tiffany & Co., eBay, UPS and both Coca-Cola and Pepsi. Stephen Harper and Barack Obama’s offices use the tool, as do the Red Cross and the Smithsonian.

Brands use HootSuite daily to collaborate on customer relations, PR, customer service and issue management.

Brands make use of Hootsuite analytical tools to calculate their return on objective across various social media platforms.

Best Practices

Organize Your Dashboard Import Your Praise Close The Loop Eliminate The Noise Sharing Is Caring

Some general ones:Define your objectives for a social media strategy that will drive results Set up teams and policies to support a social media strategy that drives results Start monitoring and measuring your social media efforts Engage your unique audiences through social media messaging

Best Practices

Few Reasons NOT to use HOOTSUITE social media platform

Too much complicated analytics is implemented behind to generate the reports on the platform which costs $50 per report which is a lot for an individual or small business.

You are forced to use Owly, the URL shorteners, which restricts you to use other customary services that you can use on your Twitter account.

Expensive Custom URL Shorteners. If you want to use a custom URL shortener within Hootsuite (or an ow.ly custom vanity URL as Hootsuite call it) then it costs $49.99 per month on top of the cost of domain.

Facebook Image Problem (No Thumbnail & Summary previews in Facebook in Certain Situations).

No Data in Facebook Insights. When posting new content to Facebook via Hootsuite, those posts do not track the, likes, shares, and comments that you received in Facebook’s Insights analytical data for that post.

Facebook EdgeRank Issue. Some people have faced a drop in the visibility of their posts when using Hootsuite.

Expensive for Teams. 10 users is going to cost $1,800 per year. If you want 11 users, you’re going to have to sign up for Hootsuite Enterprise which costs an eye watering $18,000 per year as the maximum number of users for Pro accounts is 10.

Some Useful Videos

• http://blog.hootsuite.com/hootsuite-rocks-news-roundup/

• https://www.youtube.com/watch?v=RMnepcXgGwg