Post on 06-May-2015
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p 801 295 9820f 801 951 5815
www.fluid-studio.net1065 South 500 West
Bountiful, Utah 84010
Before we begin . . .I am a firm believer in principles—out of the chute,
you should know there is no “silver bullet”
Social media is just one tool in the toolbox
We all havea circle ofinfluence. People areinfluenced by those they trust
Circle of Influence
Circle of Concern What youcare about.
What you cando something
about.
People do not want to be sold to—they want tointeract and be heard
You cannot control the conversation, but you can participatein it
Although social media is “one-to-many” broadcast marketing, at the end of the day real results will occur when “one-to-one” relationships are formed
The 4 P’s of marketing (product, price, place, promotion) still exist, but the 3 R’s (relevant, real, responsive) are rising quickly in a web 2.0 world, and will result in a 4th R—relationship
Side-by-side comparison
Demographics of Facebook users
Demographics of Facebook users
The number of Americans over ages 35, 45, and 55 on Facebook is growing fast.
In the last 90 days alone, the number of people over 35 has nearly doubled.
There are more Facebook users ages 26-44 than 18-25 today.
Demographics of Facebook users
Demographics of Facebook users
Demographics of Facebook users
11 Business Benefits of Using Facebook Applications
Compliments to marketing-jive.com
11 Business Benefits of Using Facebook Applications
1. Branding
Facebook can be a great resource for generating brand awareness. It can help build relationships with your prospects and clients.
11 Business Benefits of Using Facebook Applications
2. Customer Engagement
Using Facebook applications can be a great way for communicating promotions, contests, and events.
11 Business Benefits of Using Facebook Applications
3. Drive Web Traffic
Facebook can act as a portal point for driving traffic to your site and other online properties.
A breakdown of the popularity of Facebook applications
11 Business Benefits of Using Facebook Applications
4. Reputation Management
Facebook can be a useful tool for listening and responding to what users are saying about you and your brand.
11 Business Benefits of Using Facebook Applications
5. New Customer Acquisition
Facebook provides an opportunity to find consumers you may have not otherwise discovered (based solely on their interests and affinity alignments).
11 Business Benefits of Using Facebook Applications
6. Advertising
You can drill down and advertise just to the target audience that has the demographic footprint you desire.
11 Business Benefits of Using Facebook Applications
7. Client Retention
Facebook provides another communication point to build a strong relationship with your consumer.
11 Business Benefits of Using Facebook Applications
8. Access to the social world and its inherent value (the "in" factor)
Consider the following scenario: a potential prospect could be doing research on your brand or organization and may use Facebook to see if you have a presence there. Then they see that you have a Facebook profile and see a number of positive posts about your brand. This in turn can shape their opinion and could end up being one of many deciding factors as to why the prospect selects you over a competitor. The perception that Facebook is "in" and the fact that you are using Facebook could help influence the perception of your brand.
11 Business Benefits of Using Facebook Applications
9. The Viral Effect
Nothing attracts a crowd like a crowd.
And Facebook is attracting quite the crowd . . .
11 Business Benefits of Using Facebook Applications
10. Feedback Mechanism
Using Facebook and the various applications available can help you understand consumer behavior based on the sharing of content and commentary on the social networking site.
11 Business Benefits of Using Facebook Applications
11. Build Business Use Cases
Facebook can provide you with an opportunity to build successful business cases as you target specific vertical markets with specific business objectives.
According to a study released in January 2009 by Rosetta, an interactive marketing agency, 59 of the 100 top retailers have a Facebook presence.
“Social media sites continue to be an important source of community connection, and savvy retailers are reaping the benefits of Facebook’s rapid extension into new demographics, such as Gen X and seniors,” said Adam Cohen, partner with Rosetta’s consumer goods and retail practice.
General Tips The most effective Facebook fan pages are updated on a regular basis with new content.
General Tips If there's actually evidence that the page administrator is visiting regularly and interacting with the community, the more engaged fans will be (check out the wall on Dell's page).
General Tips Facebook pages work best when their less about "me, me, me" and more about "you, you, you" (customer-centric).
General Tips Be a good member of the community: promote others even more than you promote yourself. Linking and promoting others is a nice way to show you care about others and can set you apart as an “expert” in the field.
General Tips The creative material of your message should be something that people want to share virally with others. Make it newsworthy, controversial, timely, immediately useful, or even humorous.
General Tips Don't spam—wrap your self-promotion in something of value to others.
Tostitos on Facebook: Case Study
0 to 17,000+ fans in one month
Tostitos on Facebook: Case Study
The concept was simple. Get the most rabid, dyed-in-the-wool fans to compete against each other for the chance to win a $100,000 scholarship for their school.
Tostitos on Facebook: Case Study
Tactic:Create a Facebook application that collected fans’ info., a short paragraph about why they should be selected, and a photo showing their school spirit.
Tostitos on Facebook: Case Study
Two teams were selected a few weeks later, and they began a cross-country challenge that started in NYC and ended at the Tostito’s Fiesta Bowl on game day. Throughout the challenge, they were filmed and wrote updates about their experience on the Facebook fan page.
Tostitos on Facebook: Case Study
Results:
17,779 people became fans of the Facebook page
56,531 page views
39,477 unique visitors
597 wall posts
1098 entries with photos for the contest
1925 entries to the contest were shared with a friends
Tostitos on Facebook: Case Study
Success Tip #1
Give users value
Aside from the $100k scholarship (which is admittedly a clear value), Tostitos had high entertainment value. People flocked to the site.
Tostitos on Facebook: Case Study
Success Tip #2
Invite (and unite) a community
Facebook was a natural fit for this promotion. The first big spike on the fans chart above happened after the schools were announced. When the page first launched, Tostitos had to cast a somewhat wide net with their ad placement. After it was announced on December 7 that Ohio State and University of Texas were the two competing schools, Tostitos refined their ad target down to just current and alums of those schools.
Tostitos on Facebook: Case Study
Success Tip #3
(New) content is king!
The next big spike in traffic can be brought attributed to status updates. Once the race began, the page lit up with new content on a very frequent basis. This created news feed items and gave fans a reason to come back to the page. Graphics and content were updated often.
Engagement. Engagement. Engagement. There is no substitute.
Top 10 business applications for Facebook
Using a "widget" to promote your business
Widgets Widgets are like portable websites that operate with the same functionality as the host site but can be embedded into a blog, webpage, or other internet property.
This is an optimal tool for lead generation that can attract clients from diverse demographics.
What does a widget look like and how does it function?
Big Brothers Big Sisters of Utah
What does a widget look like and how does it function?
United Way
What does a widget look like and how does it function?
National Multiple Sclerosis Society
What does a widget look like and how does it function?
Rhodes Rolls
What does a widget look like and how does it function?
Widgets are viral!
p 801 295 9820f 801 951 5815
www.fluid-studio.net1065 South 500 West
Bountiful, Utah 84010