MARKETING STRATEGY

How to attract, promote, and sell

Hi, my name is Misty (:I’m a Marketing Coach

Founder of Marketing 101 and Your Marketing Coach

My formal education is in Marketing and Graphic Communications and over 16 years of sales experience.

I empower small business owners to take control of their business growth by showing them how to inexpensively, yet effectively market their business.

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MARKETING 101Fundamentals of Marketing

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www.yourmarketingcoachonline.com

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WHATWE

AREGOING

TO COVERTODAY

• What you need in place for your Facebook Marketing Strategy (Getting Started)

• What you get from QUALITY Fans• What happens when you attract the wrong

“Fans”• Strategies to Attract QUALITY Fans• The right way to Promote on Facebook• The wrong way to Promote• The single BEST way to increase your SALES

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www.yourmarketingcoachonline.com

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GETTING STARTEDA Facebook Page (Fan Page)

A Good Website (or Landing Pages)A CRM and Email Marketing Service

A Sales System

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www.yourmarketingcoachonline.com

QUALITY Fan Lead Capture Qualify ProspectsNurture

Make a Sale

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WHY YOU WANT QUALITY FANSQuality Fans = Real Engagement & Interest

Quality Fans = Lucrative LeadsQuality Fans = Increased Sales

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www.yourmarketingcoachonline.com

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NON-QUALITY FANSNon-Quality Fans = No Engagement

Non-Quality Fans = No LeadsNon-Quality Fans = No Sales

FrustrationWaste of Time, Money, and Resources

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www.yourmarketingcoachonline.com

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TIPS TO ATTRACTING QUALITY FANS

Link your PAGE to your PROFILE

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www.yourmarketingcoachonline.com

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TIPS TO ATTRACTING QUALITY FANSSend Out an Email Blast – To Your CUSTOMERS!!!

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www.yourmarketingcoachonline.com

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TIPS TO ATTRACTING QUALITY FANSAsk your CUSTOMERS to share their experience on Facebook

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www.yourmarketingcoachonline.com

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TIPS TO ATTRACTING QUALITY FANS

Add Facebook Like Box on your website

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www.yourmarketingcoachonline.com

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TIPS TO ATTRACTING QUALITY FANSEmbed updates in your Blog posts

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www.yourmarketingcoachonline.com

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TIPS TO GROWING YOUR FAN BASEPromote Offline / Drive Traffic to your Facebook Page

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www.yourmarketingcoachonline.com

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TIPS TO GROWING YOUR FAN BASEPost on a Regular Basis (Exposure)

Auto schedule your posts to be consistent

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www.yourmarketingcoachonline.com

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www.yourmarketingcoachonline.com

TIPS TO GROWING YOUR FAN BASEBoost Your Active Posts

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www.yourmarketingcoachonline.com

TIPS TO GROWING YOUR FAN BASEPage Like Ads – Be SPECIFIC on your Targeted Market

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PROMOTING – WHAT TO DOBuild Relationships

EngageBuild Your ListMake Offers

Run Contests and Giveaways

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www.yourmarketingcoachonline.com

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BUILD RELATIONSHIPSBuilding Relationships / Engaging

Do I sound like a person or corporation?Ask yourself, “if I saw this post…would I like, share, comment, or click?”

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www.yourmarketingcoachonline.com

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IF YOU WANT TO TURN PEOPLE OFF...

Use your Facebook page to PUSH your businessTalk only about you and your BrandTalk like a corporation not a person

Don’t engage with those who post on your pageOffer “non-valuable” information as your lead capture

. . .

www.yourmarketingcoachonline.com

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LIST BUILDINGIdentify your own “Signature Promotional Giveaway”

Ask Yourself:What does your customers struggle with?

What can you help them with?How can you turn that information into VALUABLE content that you can giveaway?

• eBook• Video Trainings• Webinar• Audio (Podcast)• Worksheets / Workbooks• Discount or Promotions

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www.yourmarketingcoachonline.com

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LIST BUILDINGGiveaways

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www.yourmarketingcoachonline.com

Free Webinar

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LIST BUILDINGCreate Special FACEBOOK ONLY Offers

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www.yourmarketingcoachonline.com

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SELLINGDone OFF Facebook

Email Marketing / Sales Strategy

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www.yourmarketingcoachonline.com

QUESTIONS

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www.yourmarketingcoachonline.com

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WHATWE

COVEREDTODAY

. . .

www.yourmarketingcoachonline.com

• What you need in place for your Facebook Marketing Strategy (Getting Started)

• What you get from QUALITY Fans• What happens when you attract the wrong

“Fans”• Strategies to Attract QUALITY Fans• The right way to Promote on Facebook• The wrong way to Promote• The single BEST way to increase your SALES

- - - - - - - - - - - - - - - - - - - - - - - - - - - FACEBOOK MARKETING STRATEGIES - - - - - - - - - - - - - - - - - - - - - - - - -

ACTION STEPS1. Get serious about your Social Media (Facebook)

Marketing! Create a plan…work the plan.2. Attend my next webinar

. . .

www.yourmarketingcoachonline.com

TO MARKET YOUR SMALL BUSINESS

USING