Sport Public RelationsLecture: 1.22.13

University of CincinnatiBy Jackie Reau

In-Class Editing Quiz

Press Release Assignment Due

Press Release Assignment, due January 22 with typed, printed copy to be turned in at the beginning of class

*Who: Mick Cronin will be honored by the NCAA for his work in the community with Big Brothers & Big Sisters in Cincinnati

*What: An on-court ceremony will be held to honor Cronin during the University of Cincinnati vs. University of Pittsburgh men’s basketball game

*When: Saturday, Feb. 11, at halftime of the 1 p.m. game

*Where: Fifth Third Arena on the campus of the University of Cincinnati

*How: Tickets are still available at www.gobearcats.com or in advance at the box office

http://www.bing.com/videos/search?q=lance+armstrong+oprah&view=detail&mid=7C8E669D48F597C4F3567C8E669D48F597C4F356&first=0

Watch the second part of the interview

Write three-sentence summary or story lead

PR Campaign Elements

Media Relations

Media KitMedia Interviews

Press Conferences/Events

Social Media

Content Curation for Social MediaGamification

Social Media Newsroom/Live Coverage

Special Events

Fund-raisersAwardsParades

Community Presentations

Special Appearances

CelebrityExperts

Milestones or causes

Research Needs

Attendance figures from past gamesFund-raising amounts

Past participants

Group Assignments

Discuss research needs and make group assignments with timeline

Strategic Public Relations Planning Outline

*Objective tied to a business goal

*Research to support the objective of the business goal

*Target audiences (internal, external)

*Key messages (call to action, event details, announcement of new coach/player)

*Key initiatives (how to share the information)

*Budget

*Staffing management (who will do it)

*Timeline of activity (when will it get completed)

*Measurement (metrics tied to business goal)