Sport PRLecture: 1.20.15

University of CincinnatiBy Jackie Reau

Editing Quiz

Current Events Discussion:Deflate-Gate

http://espn.go.com/boston/nfl/story/_/id/12193345/nfl-investigating-whether-new-england-patriots-deflated-footballs-indianapolis-colts

Collaboration is Key in PR

Collaboration is Key in PR

Public Relations Planning

Objective Target Audiences (internal and external)Key Messages for Each AudienceTacticsTimeline of Activity/Responsible StaffBudgetMeasurement

Public Relations Planning

Objective *Tie objective(s) to a business initiative, i.e. sell 1,000 tickets to the Pink Ribbon game

Public Relations Planning

Target Audiences *internal and external

Public Relations Planning

Key Messages for Each Audience*Call-to-action to motivate desired behavior-Buy tickets today by 5 p.m.

Public Relations Planning

Tactics*Press release*Media event/press conference*Digital communications (email, social media, website, SEO)*Special event*Grassroots effort*Community relations

Public Relations Planning

Timeline of Activity/Responsible Staff*Week of February 2-Draft press release for approval-Jackie Reau-Finalize budget for February 16 media preview-Jackie Reau

Public Relations Planning

Budget*Media Preview-Food and beverage: $250-Media Guides: $100-A/V: $500-Postage for invitations: $40Total: $890

Public Relations Planning

Measurement*Tied to business objectives-# of tickets sold-Attendance at event-Media impressions/earned media value

Public Relations Plan: In-Class Exercise

Objective:Sell 1,000 tickets to the UC womens lacrosse game on March 29 vs. UConn

Press Release Assignment

Due in Class: January 27

Details for the press releaseWHO: University of Cincinnati Coach Mick CroninWHAT: NCAA to honor him with an award for his work with Big Brothers, Big Sisters CincinnatiWHEN: February 5th before the UC vs. Pittsburgh mens basketball gameWHERE: Fifth Third Bank Arena*Add a quote from Coach, BBBS rep or NCAA rep

Other helpful hints*Add your name, email and phone as contact*Use Cincinnati as your dateline*Write a headline*Provide a call to action (How to buy tickets to the game)*Proof read

Current Event Quizzes