PR:Entertainment, Tourism, and Sports

Victoria Moreno, Isaiah Alonzo, Mike Garza, Sabrina Robles

Entertainment

EntertainmentPersonality Campaign -

1.Get the client to fill out a questionnaire

2.Develop those facts as story angles

3.Prepare a biography

4.Determine what is to be sold

EntertainmentConducting the Campaign

Best case scenario: Appear on multiple forms of media

A pitch should feature a news story or angle

Make public appearances

End Goal: provide tangible results for clients

Promoting Events:

“Drip-drip-drip” technique

Hype and anticlimax

Planters

Bookers

Cross promotion

Entertainment

Entertainment Cross Promotion and Product Placement:

IKEA hoverboard

BTF: Pepsi/nike

Fast food affiliates

Conventions

Alamo City Comic Con

Tourism

Tourism Three steps to Travel Public Relations:

1.Stimulating the public's desire to visit a place.

2. Arranging for travelers to reach it.

3. Making certain that visitors are comfortable, well treated, and entertained when they get there.

Terrorism in Tourism November 2015 Paris attacks

From PR standpoint what do you do?

Good way to promote PR through crisis

Sports

•Intense public relations efforts

•Work with marketing specialist

•Tools of public relations

Publicity Programs

•Professional level•Image•Not about the money

•College level•Alumni•School image•High school recruit

Big Business•$410 billion gross annual revenue

•Sponsorship Management

•Scan tracks

Top PR Firms•Taylor - NY - $10,600,000

•French|West|Vaughan – NC - $6,176,664

•Edelman – NY - $2,760,447

•Coyne PR – NJ - $1,978,945

•APCO Worldwide – DC - $1,588,600