PR Sports UNF Sporting Events Campaign
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Transcript of PR Sports UNF Sporting Events Campaign
PR SportsBrett HunterRyan KramerAaron SmothersSarah SteegDustin Swinney
Who is PR Sports?
PR Sports is a public relations programming group whose focus is on UNF sporting events
Members of PR Sports include Brett Hunter, Ryan Kramer, Aaron Smothers, Sarah Steeg and Dustin Swinney
PR Sports
Our campaign is dedicated to the advancement of UNF spirit and identity through the promotion of sporting events. College students associate college sports with their school identity, so a strong athletic program provides students with a positive school identity and places a positive image of UNF in the Jacksonville community.
Research
Relevant Issue
College athletics and sporting events are important
Attendance at UNF sporting events are not very high
UNF athletics should grow with the rest of the school
Issue Research
College athletic teams need students at games
Athletic program as a recruitment tool
When it comes to choosing a college...
39.5% of high school students consider a good reputation for social activities an important factor
16.7% of high school students consider rankings in national magazines as an important factor
Situation Research
Top 5 most popular college sports (from most to least popular)
Football
Basketball
LaCrosse
Soccer
Baseball
INFORMATION FROM http://shareranks.com/6286,Most-Popular-College-Sports
Situation Research
Osprey Basketball 2009 - average attendance was 830 a game
Almost 50% increase following year
Osprey Basketball 2010 - average attendance was 1,244
INFORMATION FROM http://www.unf.edu/ia/pr/marketing_publications/inside/2010/February_2010.aspx
Organization Research
12 Different NCAA Division I sports
Compete in Atlantic Sun conference
NAIA National Championships
Traditions
Key Publics
UNF students, staff, alumni, parents
Simon Visa Gift Cards, Publix, Winn-Dixie
UNF Student Union, UNF Parking Services
Goals and Objectives
Goal
Promote UNF sporting events to improve UNF identity within the Jacksonville area.
Objectives
Desired Outcome: increased attendance
Target Audience: UNF students, staff, alumni, parents
Measurable: UNF i.d. card swipes
Timeframe: launch in 2-3 months
Programming
Strategy
Increase attendance by providing students with reserved parking and benefits from outside organization
Swipe i.d. cards
Swipes cataloged to maintain attendance record
TacticsRewards include parking and local organization benefits
UNF Parking Services
3 highest attenders reserved parking spots
Outside Corporation
Simon Visa Gift Card, Publix, Winn-Dixie
discount concert tickets with receipt
UNF Student Union
provide benefits for outside corporation
Budget
PR Sports has developed a cost effective program requiring little funding
Outside funding may be needed to cover lost profit
Sponsors and donors of UNF athletics
Undetermined budget until meetings with UNF Student Union and Parking Services
Timeline
Program set to launch 2-3 months
Results not apparent until 2nd or 3rd sport season
Word of mouth
Evaluation
Evaluation
Evaluate success by swipe method
Survey to UNF community
Follow-up meeting with outside corporations
Survey to freshman once program has proved successful