Sports PR Intro Lecture, Jan. 15, 2015
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Transcript of Sports PR Intro Lecture, Jan. 15, 2015
![Page 1: Sports PR Intro Lecture, Jan. 15, 2015](https://reader030.fdocuments.us/reader030/viewer/2022020218/55a2a0a21a28ab19328b4569/html5/thumbnails/1.jpg)
Sport PRLecture: 1.13.15
University of Cincinnati
By Jackie Reau
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Introductions
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Syllabus Review
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New Communications Model
•Old School–Deadlines were set for an established time per section–Paper published and delivered in the morning–Reader interaction: Letter to Editor, phone call to Editor
•New School–Website updated 24/7 with live reader comments–Mobile application updated 24/7–Social media platforms updated 24/7 with constant reader interaction–Paper published and delivered in the morning
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Sports Media Writing
*Professional bios (player, team)*Opinionated columns*Game wraps*Crisis statements*Customer service*Social media
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New Communications Model
•Old School–Deadlines were set for an established time per section–Paper published and delivered in the morning–Reader interaction: Letter to Editor, phone call to Editor
•New School–Website updated 24/7 with live reader comments–Mobile application updated 24/7–Social media platforms updated 24/7 with constant reader interaction–Paper published and delivered in the morning
Professional bio, third person, no opinion without quote
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Column with opinion, quote or no quote
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Game wrap, no opinion unless in quotes
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Media statement for crisis management
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Customer service communications
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Social Media Communications
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Write Your Own Bio in Third Person
*Name*Title (education, expected education)*Desired Dream Job*Extracurricular activities that support Dream Job*Other activity that supports Dream Job
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