Twitter Talk: Challenging “Social”

“Social Media”

What Would You Tell Your Friends About Twitter - Positive

How I Use Twitter – Sep 2010

Q: How Do People Use Twitter?

A: How Do People Use The

Telephone?

Gossip

Family, friends: connection

Emergency

Sales

Support

4 Examples

Branding

Crisis

B2C

Auto-Curation

My AdAge Rant

“Social” As Response To “Mass”

Media

How Are They Different?

Twitter v

Facebookv

LinkedIn

Who Uses Twitter?

• Only 7 percent US population (17M)• More than 3x more likely to follow brands • 18% Tweet >1 per day• Slightly more women than men (53%)• Self-identify as innovators (19%) and early

adopters (25%)• Prefer Internet to TV

We’re Opinionated … and Literate

• 72 percent publish blog posts at least monthly• 70 percent comment on blogs• 61 percent write at least one product review

monthly• 61 percent comment on news sites

What, Then, Of Twitter Talk?

Think Personal

“[P]eople rarely act on mass-media information unless it is

also transmitted through personal ties”

(1973, Granovetter)

“Social” ties > “Community Affairs” ties > “Business-

Professional” ties(1978, Granovetter)

Faster. Better.

Cheaper.

uwtwitterbook.com

Credits

• Kathy E. Gill, @kegill or kegill@uw.edu• License: CC, share-and-share alike, non-

commercial, attribution

Flickr Images CC:

• Clock: http://www.flickr.com/photos/laffy4k/367822192/• Phone: http://www.flickr.com/photos/splorp/64027565/• Pelican: http://www.flickr.com/photos/digitalart/2238037028• Women laughing:

http://www.flickr.com/photos/wazari/2974672262/• Emergency: http://www.flickr.com/photos/msvg/4433428957/• Money: :

http://www.flickr.com/photos/dborman2/3290560161/in/photostream/

• Customer Service: http://www.flickr.com/photos/phildowsing/2366519926/