Twitter Talk: Challenging "Social"
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Twitter Talk: Challenging “Social”
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Keynote at SSWoot (Search and Social Woot)
Transcript of Twitter Talk: Challenging "Social"
Twitter Talk: Challenging “Social”
“Social Media”
What Would You Tell Your Friends About Twitter - Positive
How I Use Twitter – Sep 2010
Q: How Do People Use Twitter?
A: How Do People Use The
Telephone?
Gossip
Family, friends: connection
Emergency
Sales
Support
4 Examples
Branding
Crisis
B2C
Auto-Curation
My AdAge Rant
“Social” As Response To “Mass”
Media
How Are They Different?
Twitter v
Facebookv
Who Uses Twitter?
• Only 7 percent US population (17M)• More than 3x more likely to follow brands • 18% Tweet >1 per day• Slightly more women than men (53%)• Self-identify as innovators (19%) and early
adopters (25%)• Prefer Internet to TV
We’re Opinionated … and Literate
• 72 percent publish blog posts at least monthly• 70 percent comment on blogs• 61 percent write at least one product review
monthly• 61 percent comment on news sites
What, Then, Of Twitter Talk?
Think Personal
“[P]eople rarely act on mass-media information unless it is
also transmitted through personal ties”
(1973, Granovetter)
“Social” ties > “Community Affairs” ties > “Business-
Professional” ties(1978, Granovetter)
Faster. Better.
Cheaper.
uwtwitterbook.com
Credits
• Kathy E. Gill, @kegill or [email protected]• License: CC, share-and-share alike, non-
commercial, attribution
Flickr Images CC:
• Clock: http://www.flickr.com/photos/laffy4k/367822192/• Phone: http://www.flickr.com/photos/splorp/64027565/• Pelican: http://www.flickr.com/photos/digitalart/2238037028• Women laughing:
http://www.flickr.com/photos/wazari/2974672262/• Emergency: http://www.flickr.com/photos/msvg/4433428957/• Money: :
http://www.flickr.com/photos/dborman2/3290560161/in/photostream/
• Customer Service: http://www.flickr.com/photos/phildowsing/2366519926/
