Twitter Talk
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Twitter Talk Unlock the unique language on Twitter and how it helps businesses. August 23, 2012 Copyright 2012 Fandom Marketing | Please share and distribute and be sure to credit @melonie or @fandommarketing!
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Learn the unique language of Twitter, definitions, the do's for success and how Twitter benefits businesses. Presented by Melonie Gallegos on August 23, 2012 to San Diego's Rotary Club 33.
Transcript of Twitter Talk
Twitter TalkUnlock the unique language on Twitter and how it helps businesses.
August 23, 2012Copyright 2012 Fandom Marketing | Please share and distribute and be sure to credit @melonie or @fandommarketing!
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Me on Twitter
@melonieSince 2007
@fandommarketingSince 2010 co-managed with @downtownrob
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Twitter Stats
On March 21, 2012, Twitter celebrated its sixth birthday while also announcing that it has 140 million users and sees 340 million tweets per day.
Source: Wikipedia
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What’s Twitter anyway?
Microblog with entries in 140 characters.
The world’s biggest chat room.
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Myth: Twitter is for TEENS
Twitter’s early adopters were affluent adults. Teens and young adults have started using Twitter more over last two years.
Current stats:
Source: quantcast.com Aug 23, 2012
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Why Businesses Use Twitter
Word of mouth marketing
Customer
support
Loyalty
Thought leadership
Lead gen
Distributing blogs and content
B2B
networking
Building brand perception
Monitoring for insights
Events
Building buzz &
awareness
Recruiting
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Where a Brand Fits in the Conversation
Customers Partners
Industry PR
Your Brand
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Twitter Talk
A Tweet: A post on Twitter.
Tweet or Tweeting: The action of posting on Twitter.
“I’m going to Tweet this.”
“Go away, I’m Tweeting.”
“Tweet me.”
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Twitter Talk
ReTweet (RT): Posting someone else’s Tweet on your Twitter.
“I’ll RT you.”
“I retweeted that.”
Format credits original author:
“RT: <post>” or “<post> via @person”
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Twitter Talk
A Reply: A Tweet from another person talking with you. Often, replying to something you posted.
Typically begins with “@yourhandle bla bla bla.”
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Twitter Talk
Mention: A Tweet from someone else talking about you. Or, referencing you.
Contains “@yourhandle” somewhere in the post.”
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Twitter Talk
Direct Message (DM): A private message between two people on Twitter using the direct message feature. They do not show up in the stream.
“DM me.”
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Twitter Talk
A Hashtag: A linked search term used in Twitter copy. This allows anyone to click through to join topic based conversations.
#yourword
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Do’s for success
• Give more than you expect to get back
• Be a human being
• Talk more about and with others than yourself
• Build relationships
• Have a communications strategy
• Measure it (you will need pro tools)
GROWING BRANDS WITH FANS
CONTACT MELONIE GALLEGOSfandommarketing.com
Copyright 2012 Fandom Marketing i| Please share and distribute and be sure to credit @melonie or @fandommarketing!
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@melonie
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