How To Talk Twitter: Presented by Nisha Maxwell and Jaclyn Mullen
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Transcript of How To Talk Twitter: Presented by Nisha Maxwell and Jaclyn Mullen
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How To Talk TwitterPresented by Jaclyn Mullen
and Nisha Maxwell
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Meet Your Tweetchers
• Co-Founder of Ideations Communications• Helping companies strategically embrace
social media since Twitter started• Managed social media projects for Microsoft,
Cisco Systems, McDonalds, Kaiser-Permanente, Mattel and more
Nisha Maxwell
Jaclyn Mullen
• Solopreneur & Jaclyn Of All Trades Jaclyn Mullen Media
• Once raised $1,244 in one hour for charity using Twitter
• Has worked with Ecco Domani Wine, Habitat for Humanity, the Beverly Hills Bar Association and other brands/biz owners on social media.
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#1 Question we often hear: “Is Twitter effective?”
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Three Parts to this workshop
1. Part One: Twitter Basics 2. Part Two: What To Tweet3. Part Three: Best Practices
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Twitter Channel OverviewSocial networking channelOver 500 million usersMicro-blogging serviceMessages limited to 140 charactersTweet, retweet (RT), chat58 million tweets sent per day
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New Layout
(This slide is brought to you by)
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The “New” Twitter
• Header image: 1500 × 500. Design tips: This should be the same concept as the Facebook cover images
• Profile image: 400*400. This will still be the brand logo, just a lager size.
• The implications of this is that there will be more focus on images
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• Highlighting popular tweets• Pinned tweets• Larger background image• A more prominent media gallery
The Main Difference
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Three Ways for People to See Your Tweets
1.They follow YOU.2.Someone they follow has retweeted you so
your @ (Twitter name) ends up in their stream.
3.You use a #hashtag and they happen to search that #hashtag.
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# vs. @
• # represents a hashtag, which is a link to a conversation.• EXAMPLES OF RELATIVE #HASHTAGS FOR ATTENDEES TONIGHT: #MORTGAGE, #WOMENINBIZ, #YOGA, #LOSANGELES, #ANTIAGING• @ allows you to tag someone, and then they are notified
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How to Post1. Click “compose” box in top right
corner.2. Type your tweet into the compose
box3. Tweet!4. PRACTICE: Tweet @Ideations or
@JaclynMullen
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How To Post
• Including an image• Entering a location• Other post options
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How to Follow
• Click their @name if you see it in a tweet
• Then click the follow button on their profile
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Dashboard Tour: Home
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Dashboard Tour: Notifications
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Dashboard Tour: Discover
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Dashboard Tour: Messages
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What Are the benefits of Twitter?• Generate online impressions, i.e people
seeing your name and information• Generate traffic back to your website• Networking• Positioning: Expertise• Crowd Sourcing: FUNDRAISING,
collecting feedback,monitoring what people are SAYING about your industry or brand.
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What is an “online” impression?
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Brands who are TWEETING it righthttps://twitter.com/eat24
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PART II: What To Tweet
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What is your GOAL?
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• Expert Positioning.• Press/Publicity.• Customer Acquisition/calls to
action.
Examples based upon goals
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Examples based upon goals
https://twitter.com/ariannahuff
Expert Positioning.
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Press/Publicity.https://twitter.com/petershankman
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Anatomy of a Post
• Text explaining what the link that you post is (pull a sharable fact versus just telling them to click)
• Link (needs to be shrunk using https://bitly.com)• Hashtag (if possible hashtag within the text, otherwise a the end)• Variety: Questions about the article tagging influencer or enthusiast• Example: Winter #skincare tip: Wear calendula on your lips at night! Read
more: http://bit.ly/IYP1Cz Any more tips for keeping your skin pretty in the winter @BeautyBasics? #beauty
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What to Post
Tweets each day: 1-2 retweets1 original tweet (original content, question, statement)Tweet with trending hashtag 2 industry news stories that ask influencers questions about themTweet that applies to tweetchat of the day
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What To Tweet:
Repurposing Your Twitter Content
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Exercise
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Engage with Your Industry• Do a twitter search of industry keywords. Use Google
Keywords Tool to establish these.• Check what’s trending on Twitter and see if there’s any
you can utilize in a tweet or if there’s any Twitter chats going on that you can get involved in
• Find regular industry Twitter Chats to participate in (usually a weekly basis)
• Check your influencer lists to see what’s happening in the industry
• Click on trending Hashtags and engage with influencers about the topic
• Tweet trending news stories using trending Hashtags if possible
• Tweet coupons and special promotions: Eat24 example
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PART III: Best Practices
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Best times to post?How Do You Measure Success?
Should I Schedule my tweets?Other Twitter tips
Photo credit Jeff Bullas
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Best Practices• Ideal amount of posts: 3 – 5 Tweets per day. • Best times to post: 10:00 am – 4:00 pm
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Best Practices
• Ideal Length: 110 characters, including spaces, punctuation marks and links
• Hashtags: Up to 4. Hashtags can go within or after text.
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Etiquette • Follow back• Say ‘Thank you’ when someone follows you• Say ‘Thank you’ when someone retweets you• Respond: Answer questions within 24 hours, answer industry
questions posed to the Twitterverse. Then show people you’re listening by responding.
• If a mention of your brand has shareable content, retweet it.• If a mention is just nice but wouldn't have any value for your
followers, favorite it.• If a mention asks a question, favorite it and reply.• When there is a national tragedy or disaster, immediately un-
schedule all of your scheduled tweets so as not to look inconsiderate.
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Best Practices• Have an AUDIENCE in mind. The
purpose of Twitter is to engage!• Before you tweet, spend some time
doing hashtag research to identify 2-3 new people you want to connect with per day.
• No interaction = just tweeting: using Twitter with a megaphone.
• Tagging & identifying people to tweet = using Twitter with a microphone!
• ALSO, remember your goals and measure them.
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Tracking ToolsTweetreachLimited access for freeShows you # of accounts reached+impressionsCan export data to PDF
Sprout Social Tracks geographic dataTracks gender data breakoutTracks # of times you’ve been mentionedTracks # of times you’ve been retweeted
KloutHelpful to create a cloud/grid of topics you tweet onAssigns you a score based upon “influence”Tracks increases+decreases over time
Google AnalyticsDoes Twitter push traffic back to your site?
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Scheduling OptionsNo scheduling option available within Twitter itself.Best Third-Party Schedulers:
HootSuiteShortens linksSaves draftsBetter for more social media accountsSchedules for LinkedIn, Google+, Facebook and Twitter
TweetDeckDesktop app, owned by TwitterCustomizable feedsBetter for less social media accountsPowerful filtersNotification alerts
BufferRecommends optimal time to tweet
Social OomphSchedules tweetsTracks keywords and emails them to you
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Lists
• Create a group• Recommend
cool Tweeps• Follow people
that aren’t following you
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Q AND A
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Resources• Create a Twitter account: https://support.twitter.com/articles/100990-signing-up-with-twitter• Best times & days to post on Twitter:
http://www.mediabistro.com/alltwitter/social-best-times-post_b49546• How to build a Twitter List: https://support.twitter.com/articles/76460-using-twitter-lists• Twitter advertising options: https://business.twitter.com/ad-products• List of Twitter chats: http://gnosisarts.com/index.php?title=Tweetchat_Wiki/By_Day• Google Keywords Tool:
https://adwords.google.com/ko/KeywordPlanner/Home?__u=4130331063&__c=9519698553• Advanced Twitter Search: https://twitter.com/search-advanced• How to Create a Twitter List: http://www.wikihow.com/Create-a-Twitter-List• Twitter Analytics: https://ads.twitter.com• HootSuite: https://www.socialoomph.com• TweetDeck: https://about.twitter.com/products/tweetdeck• Buffer: https://bufferapp.com• Social Oomph: https://www.socialoomph.com
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