Tweetable tips:#CONTENT and #CONTENTMARKETING

#Marketing tips from @j_a_scheer

Find a #content balance between “free” for #SEO and gated for #leadgen – both are important.

#Marketing tip from @j_a_scheer

No resources to create a full #infographic? 1-2 stats/charts can make a shareable graphic that tells a good story.

#Marketing tip from @j_a_scheer

#B2B writing doesn't have to be boring. Make it easy for your audience: be clear, be concise, and be human. #content

#Marketing tip from @j_a_scheer

Need to freshen up your #leadgen #content? Instead of a lengthy white paper, create a to-the-point tip sheet.

#Marketing tip from @j_a_scheer

Need new #content fast? Summarize an existing white paper and transform it into a handy checklist.

#Marketing tip from @j_a_scheer

Maximize your content's value: build a #content map to align your collateral w/the sales process (and ID holes).

#Marketing tip from @j_a_scheer

Don't let typos detract from your message. Proofreading out loud is the best way to catch errors. #content

#Marketing tip from @j_a_scheer

Chunk up your long-form #content and re-purpose it for email, #socialmedia, and other channels.

#Marketing tip from @j_a_scheer

Master the rules of #grammar and usage. Only then can you successfully break them for effect. #content

#Marketing tip from @j_a_scheer

If you removed the logo from your mktg materials, would people still know it’s your company? Be clear and specific.

#Marketing tip from @j_a_scheer

Want to improve the effectiveness of your #B2B #content instantly? Eliminate ALL jargon, buzzwords and corporate speak.

#Marketing tip from @j_a_scheer

Add #social sharing buttons on your #content to increase reach and engagement.

#Marketing tip from @j_a_scheer

Ditch the third-person voice – speak directly to your customers and prospects in your #content.

#Marketing tip from @j_a_scheer

Jargon and buzzwords don't make you sound smart or your offering seem compelling. Quite the opposite, in fact. #content

#Marketing tip from @j_a_scheer

Quality #content has to be useful, it has to be well written, and it has to be findable.

#Marketing tip from @j_a_scheer

Hosted a #webinar? Mine the Q&A for ideas for blogs and other #content.

#Marketing tip from @j_a_scheer

When it comes to #content, quality trumps quantity. Always.

#Marketing tip from @j_a_scheer

Hosted a successful #twitterchat? Package up the convo in an easy-to-follow PDF for new #content to share on other channels

#Marketing tip from @j_a_scheer

Are you making the most of your #content? Keep asking, "What else can we do with it?"

#Marketing tip from @j_a_scheer

Take a piece of #content that's old but has good stuff in it and reimagine it (updated copy, new format, etc.).

#Marketing tip from @j_a_scheer

#Socialmedia is just a vehicle. You still need good #content to make it effective.

#Marketing tip from @j_a_scheer

Not all #content needs to be "snackable." Mix it up with some good long-form pieces.

#Marketing tip from @j_a_scheer

Leveraging existing #content is great, but sometimes you just have to create something brand new.

#Marketing tip from @j_a_scheer

#Content is king, but only if it's relevant AND useful AND findable.

#Marketing tip from @j_a_scheer

Out of #content ideas? Ask the sales team what objections they hear most often.

#Marketing tip from @j_a_scheer

Got lots of case studies? Pull out results and combine into an infographic. #content

#Marketing tip from @j_a_scheer

Find the right voice for yr #content - It doesn't have to be funny/quirky but it shouldn't be boring

#Marketing tip from @j_a_scheer

Spring cleaning time! Review your #content – see what needs to be retired, refreshed or created.

#Marketing tip from @j_a_scheer

Want more? Follow me on Twitter @j_a_scheer for a new #marketing tip every week.