10 Tweetable Truths about Belgian Women and Social Networks

http://omnimediavore.blogspot.com

10 Tweetable Truths about Belgian #Women and Use of Social #Networks

inspired by #Femininsight and @iewoman



#Femininsight launched by Sanoma Media #Belgium: some 3.000 #women surveyed about their daily life - #research conducted by Gfk in 2011



The Magnificent Six: #evasionista ,#rationalista ,#ambitionista , #traditionalista ,#harmonista ,#epicurista - research #Femininsight

10% of Belgian women







#Femininsight

@iewoman

Youtube.com

sanomamedia.be/

communicationsolutions

56 brands3 sectors

7 subsectors

food, drinks, going out,

recipesclothing,

accessories, shoes

food & drinksfashionbeauty

beauty: personal care, hair

care, cosmetics, perfume

shopping,product usage,media, WOM, …

#Femininsight is so much more than just another typology or quantitative #research about #women ’s daily life



truth166% of Belgian #women have a profile on a social network – 98% of them on #facebook #Femininsight

Fine... But who are these social ladies?


35% of Belgian #women visit social networks daily – 29% never#Femininsight

truth2

evasionista dailysel idx 131

ambitionista daily sel idx 112

epicurista daily sel idx 106


truth3

Belgian #women with a #facebook profile are loyal visitors of the social #network : 22% checks it more than once a day #Femininsight


truth4Belgian #mothers check their #facebook profile once a day – female #students more than once a day #Femininsight

40% of Belgian mothers living w/o partner once a day (sel idx 106)41% of Belgian mothers living with a partner once a day (sel idx 109)

15% of Belgian mothers living w/o partner more than once a day (sel idx 68)15,5% of Belgian mothers living with a partner more than once a day (sel idx 71)

51% of Belgian female students more than once a day (sel idx 235)

32% of Belgian female students once a day (sel idx 83)


1 out of 5 Belgian #woman is convinced that #social #networks enrich her social life #Femininsight

truth5


Women who think social networks enrich their social life are younger than 24, living with their parents and earning - € 1000/m #Femininsight

truth6

younger than 24y : 28,6% (sel idx 156)

living with parents: 29,4% (sel idx 161)

earning less than €1000/month : 25,5% (sel idx 139)


truth7

The #ambitionista, the #evasionista & the #harmonista are convinced that social networks enrich their social life #Femininsight


62% of Belgian #women surf the #Internet for private use 7/7 days; #evasionistas, #ambitionistas and #harmonistas - types #Femininsight

truth5truth8

evasionista dailysel idx 115

ambitionista daily sel idx 112

harmonista daily sel idx 102


17% of Belgian #women agree with the fact that #Internet help them to avoid ‘bad buys’ #Femininsight

truth9


1 out of 5 Belgian #women uses the #Internet to compare products/services once a month and 1 out of 4 does it a few times a month

truth10

between 25-34 y.o.rather a few times a month 31% (sel idx 121)between 35-54 y.o. rather once a month 23% (sel 110)younger than 24 y.o. rather once a month 23% (sel 110)

women with children at home rather a few times a month 26% (sel idx 103)women living with their partner without children rather a few times a month27% (sel idx 105)


The Belgian #woman does not exist : she’s different #types with different needs. #Femininsight includes a typology of 6 different #women

But in the end...


The #evasionista, the #ambitionista and the #traditionalista are the three most extreme types in the universe of #Femininsight


The #rationalista, the #epicurista and the #harmonista are the three most common types in the world of #Femininsight


The #evasionista is a down to earth, optimistic #woman.She's not afraid for new #challenges #Femininsight

10%


The #ambitionista is a young lady that strives for social #status through #career and #style #Femininsight

11%


The #harmonista is a thrifty and quite traditional #housewife. She avoids the unexpected - #Femininsight

18%


The #rationalista: a rational #woman in #control of her freedom. She enjoys the simple things in life #Femininsight

28%28%


The #epicurista is a stylish and #trendy #woman that enjoys her well-deserved luxurious life #Femininsight

20%


For the #traditionalista #home and traditions are priorities in life #Femininsight

12%


#Femininsight

@iewoman

Youtube.com

sanomamedia.be/

communicationsolutions

56 brands3 sectors

7 subsectors

food, drinks, going out,

recipesclothing,

accessories, shoes

food & drinksfashionbeauty

beauty: personal care, hair

care, cosmetics, perfume

shopping,product usage,media, WOM, …

#Femininsight is so much more than just another typology or quantitative #research about #women ’s daily life



Hungry for more?

• ‘launch’ presentation 29th September 2011http://cs.sanomamedia.be/files/Docs/I'm%20every%20Woman/20110929_Presentation_Event.pdf

• 50 Tweetable Truths about Belgian women, beauty, fashion, mobile & connected experiences

http://www.slideshare.net/esvean/50-tweetable-truths-about-belgian-women-9720251

http://cs.sanomamedia.be/files/Docs/I'm%20every%20Woman/20110929_Presentation_Event.pdf

http://cs.sanomamedia.be/files/Docs/I'm%20every%20Woman/20110929_Presentation_Event.pdf




Source :@iewoman #Femininsight

10 Tweetable Truths about Belgian Women and Social Networks

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