Crowd movement, disruptive innovation and contentmarketing - important trends for today!
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Transcript of Crowd movement, disruptive innovation and contentmarketing - important trends for today!
Internet changed the world
(C) J.W. Alphenaar
And its not over yet!
1981
10 print jw is here 20 goto 10 run
INSI
I know my classics
Did some serious shit
My own business!
Who am I
Public Speaker Writer / Blogger Consultant/trainer (Marketing) Trendwatcher
@jwalphenaar
Trend 1: Crowd movement
and disruptive innovation
The crowd turns the world upside down and is unstoppable
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We have direct acces to 1 billion people
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People want to make a difference
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It all starts with an idea
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To make ideas happen
Time Planning Expertise Money
You need
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I dont get it Who wants that?
Youre not the classical type of
entrepreneurNo market research?
Im just an intern
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Youre not the only one with a business plan
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Rich uncle? We would love to help you out!
But our savings are all gone by wrong
investments But we do believe in you. Really!
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Oh this will never work. boohoohoo
Dont give up!
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So start crowd funding!
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When enough people believe in your idea
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Marcel
When people cherish your idea
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Theyre willing to help you!
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F**k the banks?!
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A warning for the big players?
We dont need your
money!
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What will be the future role of the bank?
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Nederlanders zouden in totaal zo'n 20 miljoen euro aan bitcoins bezitten.
Volgens Kamerlid Henk Nijboer is de Nederlandse wetgeving dan ook niet meer van deze tijd, zo zegt hij tegenover NU.nl. Hij wijst er op dat de nieuwe online betaalmiddelen door criminelen gebruikt kunnen worden voor witwassen. In de
VS wordt momenteel een onderzoek gedaan naar witwassen met Bitcoins.
Dijsselbloem stelde afgelopen zomer nog dat de 'alternatieve virtuele munteenheid' wat hem betreft niet erkend kan worden als elektronisch geld, omdat de valuta niet voldoet aan de eisen die Nederlandse wet daaraan stelt.
Some cool cases and examples
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smilestree.com
http://smilestree.com
blablacar.nl
http://blablacar.nl
wehelpen.nl
http://wehelpen.nl
The crowd turns the world upside down and is unstoppable
Join the movement!
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Golden tip!
The powers that used to be
Trend 2: Contentmarketing
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We are all knowledge workers
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Continuously developing
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Time is money
Knowledge is power!
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So we keep that to ourselves
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People love product sampling
The horror!
How about knowledge sampling?
I believe in you. Gimme more!
Look what I got
to offer
Knowledge sharing
Dont tell
But prove it!
Sales vs Purchase
Traditional Sales
Suspect ProspectLead Customer
The sales funnel
People dont like salespeople
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The customer is in control
Need Research Shortlist Selection Decision
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Shocking facts and figures
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78% of the DMUs start on the Internet
B2B lead onderzoek - 2012
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86% distrusts advertising
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51% first will make a list of suppliers before contacting you
B2B lead onderzoek - 2012
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What influences DMUs?
84% - advice from friends Word-of-mouth
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From client to fan
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Client to ambassadorI need a solution to
provide my employees secure access to our
network, any suggestions?
Why dont you call Rob Buddingh of IP4Sure.
He can help you!
50% gets influenced by peers
74% values this very high
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87% let their decision be accelerated by content & social
media of potential business partners
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People search online for everything
@jwalphenaar
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So get out in the open!
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Good content can lead to new insights
@jwalphenaar
Mmmm, interesting
We could actually use
that!
Need Shortlist Selection Decision
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Not only invest in new knowledge
But share it!
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Types of content
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Blogs
Vormen van content Presentaties
Content strategy
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Step 1: what do you want to achieve?
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Who do you what to reach?
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Step 2: knowledge sessions
Step 3: Topics and content calendar
TopicBlogsVideo
Infographics
Buzz & awareness
Webinar
E-book
Presentations
Lead generation
Step 4: training
Step 5: create and curate
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Step 6: make it sexy
Image is everything Think like your audience
Make it snackable Title!
Step 7: publish
Step 8: distribution
@jwalphenaar
Your content is your ammo!
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@jwalphenaar
@jwalphenaar
@jwalphenaar
Most effective network to share?
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@jwalphenaar
@jwalphenaar
Interaction
Step 9: learn by the numbers
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@jwalphenaar
1. Categorize your knowledge 2. Make it into sharable and likable content 3. Publish 4. Share the content = share your knowledge 5. Create the need
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Let your ambassadors share it to their connections - the peers
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Who are your ambassadors?
Clients EmployeesBusiness partners
They all have a network!
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Social is all aboutPeople Connections Content
Ambassadors Buzz
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Contentmarketing is foreplay
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@jwalphenaar
Good content marketing
@jwalphenaar
People will love you for it
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Knowledge creates trust
They seem to know something
about itCall them for a meeting
@jwalphenaar
Any questions?
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