LinkedIn en Contentmarketing
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Transcript of LinkedIn en Contentmarketing
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Once upon a time……..
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They couldn’t tell one consumer from the other
Consumers were a faceless crowd to brands
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Brands dished out content to consumers all at once and consumers had no say in what they were served
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What happened next….
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Consumers drifted awayor lost interest
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Because the content was neither relevant nor engaging to them
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Fast forward to present time
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The Human Era
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EARNEDEARNEDTRUST + CREDIBILITYTRUST + CREDIBILITY
MUST BE
Our mission
Connect the worlds professionals to make
them more productive and successful
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Members comefirst
Our Value Proposition
The professional profile
of record
Connect all of the world's
professionals
Identity Networks KnowledgeThe definitive professional
publishing platform
Brands Audience
Content
RelationshipsRelationships
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Social networks are now the dominate portals for
discovering content
Content
Through the buying cycle
60%
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Key Learnings in Content Sharing
Benefits they experience by consuming content on LinkedIn
Enhances Knowledge
StrengthensNetworks
BoostsPersonas
Keeping up with industry News
Discover new ideas within industry
Build relationships with colleagues/clients
Spark conversations
Build professional reputation
Improve current job skills
77%
71%
62%
43%
55%
39%
#1: Start with mobile
OK…
Better… This
one’s
best!
#2: Be newsworhty
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#3: Test for a compelling message
0.86% Engagement
0.22% Engagement
#4: Always include Call for Action
#5: Tell Visual Stories
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Importance of being Visual
#6: Be Exclusive, share knowledge
#7: Be consistent in conversation
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CMS addresses Key Questions like:
I really care about a specific audience.Are they engaging?
Are people engaging with my content?
How do I rank against my peers?
How influential am I for a specific topic?
How influential are my employees?
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Marcel MolenaarHead of Marketing Solutions Beneluxnl.linkedin.com/in/molenaarm@mlnr