The Business Innovator

Chapter 1

Your organization resized for effectiveness and growth is higher on

the top management agenda

Your growth strategy is set and …

i i i

business propositions identified

Meanwhile competition is making progress!

Who takes the challenge to realize growth from the new business propositions?

…to go through the valley (of death) and bring me the gold”

“Find me a person to send on a quest …

The person is: our business innovator and (s)he prepared the quest ...

1. Set up of a team with key resources and skills

2. Build and improve the business model canvas

To identify possible gaps and overlaps

KEY PARTNERS KEY ACTIVITIES

VALUE PROPOSITION

CUSTOMER RELATION

CUSTOMER SEGMENTS

CHANNELSKEY RESOURCES

COST STRUCTURE REVENUE STREAMS

What can partners do to leverage your business model (better, at lower

cost)?

What key activities do you need to perform

and how easily can you do this?

What key resources does your business

model require?

Which of your customer’s problems do

you solve and which needs are satisfied?

What kind of relations do your client expect

and which kind do you maintain?

Through which means do your clients want to be reached and which means do you utilize?

What are your customer’s needs,

problems, desires, and ambitions?

What is the cost structure of your business model and is this in line with the core

values of the business model?

What value are your customers willing to pay for and what is the preferred payment

mechanism?

3. Improved the value proposition on key customer benefits

value attributes

But the route is new for our organisation ...

... the previous time the person left.We can not afford to have (another) failure!

… the business innovator and the team have to overcome several hurdles

Changes in buy-in by key stakeholders and key resources

… changes in value proposition due to changed market and better fit to user needs

Overcome changes in people commitment and required capabilities

Adapt to changes in business operations

… and of course keep funding

There was no goldenkey but … an experienced team with the right tools

Innovation capability checklist

Roadmap ‘proposition to launch’

Breakdown chart of deliverables

Business model generation tool

Dependencies chart

Risk and mitigation dashboard

Checklist with dominant success drivers

Readiness assessmentapproach

Value proposition development tool

Support team to access additional knowledge and experience

Leading to tangible results

• Implemented the innovation & growth strategy

• Better fit with customer needs and market value

• Improved financial returns through reduced time to value

• Developed competence of involved people

• Progress in applied new technology

• Successful move (diversification or defensive)

• Implemented (re)new business model

• Successful introduction and operations support

• Improved innovation capabilities, less iterations and rework

Do you have all of these ?

Support of

experienced

team

Add new capabilities

Management of

the most

dominant

innovation success

drivers

Clear business

model

Adequate

decision

making and

focus

An approach which suits your

organization

Business

innovator

and team

Successful value

proposition

Consumer

cooperation

.. to share is the next story

Ardo HuismanTHANK YOU

Let me know which part of the ‘puzzle’ interests you most ….