Post on 29-Nov-2014
description
TechsmARTs – Using TwitterStuart ShapiroBinders Art Supplies & Frames
Who am I?
I’m NOT an Expert
I didn’t go to school for social media
I am invested in my business
I have failed
I will fail again
I keep on trying and I keep on experimenting
LOST? 500 MILLION people
currently on Twitter
Find your voice Who is your audience?
How do you gain Followers?
How do you reach your market?
Conversations & Hashtags
What Should You Post
What tools are at your disposal?
Your Voice is THE reason that people follow you and share your content.
Your Audience
Who are they?
Equally important, Who are you following? Why do you follow them? Are they the right people?
TIP: The people with the most followers are the content CREATORS. People consume information People share information They become reliant on them as a source Engage them in conversation!
Post good content and post often
Some people follow you for content for their own personal consumption
Some people follow to share content with their followers
That’s great! Someone not only likes your content they feel their followers will like it too!
More Retweets = more possible followers!(Followers = potential clients!!)
Set Goals
Experiment with tweet wording
Always send thanks for follow!
Link on page?
TIME!!!!
Posts That Work
Valuable Content!
CORRECT GRAMMAR
You’re, Your, Their, They’re, There
Schedule posts - calendar
Popular Topics:
Questions
Blog Content
Post answers to other people’s questions!
DIY ideas & Tutorials
Technical topics
Industry related news
Other valuable or shareable content
Save room for RT’s!
at least 6-10 characters
It’s Not WHAT You Say. It’s HOW You Say It.
Boring
Still boring
Getting there
Almost!!!
There you go…
IMAGE IS EVERYTHING!
Examples of Tweets gone wrongMost notable – Anthony Weiner
Damage Control
Awareness and Quick Response!
Chrysler
Missed opportunity
KitchenAid
Seized opportunity
RESPONSE MUST BE SINCERE!!
Examples
How to Reach Your Market
EMAIL LISTS! FACEBOOK FRIENDS! Build your own “Jonny” customer Ads
Highest cost
Most consistent results
Put your best face forward!
Hashtag threads Great place to find people interested in what you are interested in!
Twitter hashtag website
Join the conversation
Start following content creators and engage in a conversation Save room for retweets or RT’s!
Conversations & Hashtags
Conversations run on Hashtags (#).
People interested in a particular topic
Place to find content/information
Place to find content creators
Place to find leads/customers/jobs
3rd party Twitter programs keep track of hashtags with different streams.
Phone app?
Competitors
TOOLS
Ads
Very effective
Geo-targeting
Try a mix of different tweets
If you tweak a tweet but link to the same blog, see which one ha more clicks? Why?
3rd Party Applications like Tweetdeck or Hootsuite.
Multiple streams of content
More info to share!
Possible high cost
Analytics Become more efficient
Popular posts
What made it more appealing?
Tweetdeck
Hootsuite
Hootsuite
Analytics
Analytics
Wrap Up
Great Resources for Leads & Content
Conversation to gain Audience/Customers
Be careful what you say & How you manage your image
Tools
Follow Back!
If you’re Followers count is going up that’s a great measure. Keep up what you’re doing!
Resources
Klout – Social Influence
Listorious – Hashtag searches
Crowdbooster – Email updates for Social Media channels (weekly growth reports)
Social Fresh – Resource for SM research info on blog
Hubspot - Resource for SM research info on blog, SM Software
Argylesocial - Resource for SM research info on blog, whitepapers, SM Software
Sprout Social - Resource for SM research info on blog, SM Software
Copyblogger – 52pt Content Marketing Course
DISCLAIMER
The pictures used in this presentation were found using Google Image search. Unfortunately I did not save the resources for these images to give the owners proper credit. This statement is my attempt to give them the credit they are due.