Post on 14-Aug-2015
Your sub-title here
Instagram vs Facebook in VietnamWill Vietnam be next Thailand for Instagram country?
Survey summary
• Female of 16-24 recognize Instagram better• The usage of Facebook is longer than Instagram• Instagram is used highest for photo editing (42%),
followed by following celebs (27%)• 54% people use Facebook more than before• Those who use Instagram more = 5%• Main reason of instagram ussage is better privacy (44%)
and interface (32%)
Do you know Instagram?
All
Male 16-24
Famel 16-24
Male 25-35
Female 25-35
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
21%
20%
28%
19%
16%
14%
15%
14%
12%
10%
30%
29%
31%
33%
28%
35%
35%
28%
36%
46%
Yes, I know and use it Yes, I installed but not use itYes, but I never use it No
Female of 16-24 recognize Instagram better
How long do you use Facebook and Instagram?
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
14%
31%
20%
22%
21%
18%
14%
10%
9%
6%
21%
14%
Less than 30 min 31 min - 1 hour 1 - 2 hours2 - 3 hours 3 - 4 hours More than 4 hours
The usage of Facebook longer than Instagram
* Those who installed and use Instagram only
Which app do you use for the following?
Edit photo
Selling things
Following fashion trend
Buying things
Following idols / celebrities
Check-in
Post photo / status
Following news / events
Following friends
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
44%
55%
60%
61%
62%
74%
75%
76%
79%
42%
10%
24%
12%
27%
12%
16%
12%
11%
5%
9%
6%
9%
5%
8%
5%
7%
6%
9%
26%
10%
18%
7%
6%
4%
5%
5%
Facebook InstagramOther services I do not do this activity
Instagram highest ratio for photo editing (42%), followed by following celebs (27%)
* Those who installed and use Instagram only
What is your usage of Facebook vs before?
I use Facebook more than before;
54%I use Facebook as many as before;
29%
I use Facebook less than before;
15%
I don't use Facebook; 2%
54% people use Facebook more than before
* Those who installed and use Instagram only
Which do you use more – Facebook or Instagram?
Facebook; 78%
Both at same length; 17%
Instagram; 5%
Those who use Instagram more = 5%
* Those who installed and use Instagram only
(Instagram user) Why do you prefer Instagram?
Easier to follow
Others
More information can be found
More selective and useful information
Because of my friends
Due to less advertisement
Better photo editing feature
More stores to shop
Better user interaface
More privacy
0% 5% 10%15%20%25%30%35%40%45%50%
4%
4%
8%
8%
12%
12%
16%
28%
32%
44%
Main reason of instagram ussage is better privacy (44%) and interface (32%)
* Those who use Instagram more than Facebook
How Vietnamese do shopping on Instagram?
Step 1: Browse user from the recommendation from “Search” or search on “Following” of your friends
Step 2: In the following list of your friend, if it’s a shop, they will have a short description to show what they are selling and “following” button if you are interested in to follow
How Vietnamese do shopping on Instagram?
Step 3: After found the shop either through “Search” page or your friends’ “followings”, people will go to see whether the shop has the products that they are interested in, then press “+ Follow” button to have its update. The shop’s information will be shown in the description.
Step 4: People will comment to ask for products’ further details and order or direct contact to the seller via viber/imessage/zalo/whatsapp with number provided to get further consulting and products info
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