Social Structures...Instagram has 1billion users500million daily users80% of Instagram users come...

Social StructuresUnderstanding how social media can be useful.

Luke GusmanHead of Marketing at Sta-Lok

What are we NOT discussing?

A magic social media formula.

The definitive rules on social media.

What are we discussing?

Understand the social media landscape and what platforms to use.

Learn how to create interesting and engaging content.

Develop your companies social tone.

Develop tangible actions on how to keep growing your social media.

Understand the social media landscape and what platforms to

use

It is c

onfu

sin

g

Lets

focus

The chosen ones

Lets start with the biggest…

There are over 2.2billion monthly active users (as of Q2 2018)

Over 1billion of those are mobile-only users

There are 1.37 billion daily active users

47% of Facebook users only access the platform through mobile

Over 60 million active business Pages

75% of brands will pay to promote posts

Average advert click through rate on Facebook is on average

0.9%

40% of users don’t like any brand pages – meaning paid

adverts are the only way to reach them

Videos earn the highest rate of engagement, despite only

making up 3% of content

Twitter has 330 million monthly active users

69 million of those 330 million MAUs are located in the United States,

while 261 million (a whopping 79%) are international

80% of users access the network on mobile platforms

93% of video views happen on mobile

93% of people who follow small-and medium-sized business

on twitter plan to purchase from the SMBs

Tweets with videos are six times more likely to be retweeted

Make a visual IMPACT!





















Instagram has 1billion users

500million daily users

80% of Instagram users come from outside of the U.S

25 million business profiles on Instagram

80% of users follow a business on Instagram

Engagement with brands on Instagram is 10x higher than Facebook,

54x higher than Pinterest, and 84x higher than Twitter.

Instagram has

500million

80% of Instagram users come from

25 million business profiles

80% of users follow a business

Engagement with brands


1billion users

daily users

outside of the U.S

on Instagram

follow a business on Instagram

on Instagram is 10x higher than Facebook,


25 million business profiles on Instagram

80% of users follow a business on Instagram

Engagement with brands on Instagram is 10x higher than Facebook,


25 million business profiles

80% of users follow a business

Engagement with brands


on Instagram

follow a business on Instagram

on Instagram is 10x higher than Facebook,


Instagram has 1billion users

500million daily users

80% of Instagram users come from outside of the U.S

Instagram has

500million

80% of Instagram users come from

1billion users

daily users

outside of the U.S

serious social media

LinkedIn now has over 500million members

260million users are logging in each month

61million users are senior level influencers and 40 million are in decision-making positions

63million unique mobile users monthly

LinkedIn makes up more than 50% of all social traffic to B2B websites & blogs

Long-form content gets the most shares on LinkedIn

Yes this is a social media

& and a search engine

76 different languages (covering 95% of the Internet population)

YouTube is the world’s second largest search engine

More than half of YouTube views come from mobile devices

The most viewed brand videos are on average 31–60 seconds long (32% of all views)

9% of U.S small businesses use Youtube

http://vope.net/27-mind-blowing-youtube-facts-figures-and-statistics-backed-by-data/

You need style & substance

You need style & substanceLearn how to create interesting and engaging content.

Do not settle

Do not settle on quality

Do not just make it fit

Do not stretch, crop

Do not make a slow fading

slide show and call it a video

Your posts need to be

visually appealing

Use the basic

principles of

photography

Use the basic

principles of

photography

Most importantly…space

What do we mean

by…space

Quality is paramount for product photography

product photography

If you do not care,

why would your customers?

It is up to you to make it interesting & dynamic

But we do not sell a product, we sell a service?

Then sell the service

I am not just showing you pretty pictures

Content is the core of your social media

The quality of your content, is the message you

send about the quality of your business

Developing your companies social tone.

That sounds like pointless marketing talk, what does that mean?

You do not know who these companies are….

This is where branding comes into play….

If choosing stock images, make sure they do not look like stock images

You need to develop a visual brand identity

Putting your logo on is not enough

Be fun, be serious, be what you want your company to be.

Famous excuses

My customers do not really care about product images,

they know what they are buying

My brand has been going forever so design is not needed

My product is serious / small and cannot have good imagery

None on my customers are on social media so I do not need to bother

What should we be doing?

Facebook - business.facebook.com

Set up a business page, do not use facebook from your personal profile.

http://business.facebook.com

Twitter

Jump on popular hashtags (Stay away from your personal opinion)

Instagram

Only high resolution pictures and square is best

LinkedIn

Focus on your own profile

Youtube

If you have video, then post it!

Get involved in special days / events / hashtags

Try and post a few times every week (think about times)

Mix products, case studies and company news

Engage with your community

Like, retweet, share etc where it is suitable

Follow people. Aggressively

Follow hashtags. Aggressively

Can you share your posts with distributors?

Unsplash

Promo by Slidely

Motion array

Pixabay

Pexels

Dafont

and so many more

Thank you

Social Structures...Instagram has 1billion users500million daily users80% of Instagram users come...

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