Instagram users demographics in selected European countries

#Instagram users demographics in selected European countries

September 2015

This report has been prepared based on the data pulled from Facebook advertising system. We have analyzed users defined with “Instagram” interests criteria. While we realize this does not fully represent the real Instagram users data and may be sqewed by Facebook users demographics, there is no other source of data currently available to perform such an analysis. However, in view of the fact that Facebook is integrating its advertising system to enable self service ads on Instagram as well, we feel pretty comfortable presenting the data.

Greg Berezowski, CEO @ NapoleonCat.com

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#Instagram users in Turkey

18 M

13%

37%

29%

14%

5% 3% 61% 39%

Source: Facebook advertising system; September 2015; users defined as people interested in “Instagram”; data compiled by NapoleonCat.com

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#Instagram users in United Kingdom

12 M

11%

41%

30%

11% 5% 2%

49% 51%


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#Instagram users in Italy

8.3 M

10%

34%

27%

16%

9% 5%

48% 52%


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#Instagram users in Germany

6.6 M

8%

39%

31%

13%

7% 3% 50% 50%


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#Instagram users in France

5.8 M

16%

41%

26%

10% 4% 3% 48% 52%


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#Instagram users in Spain

4.7 M

3%

27%

34%

21%

10%

5% 38% 62%


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#Instagram users in Poland

3.2 M 28%

36%

23%

8%

3% 3% 41% 59%

Source: Facebook advertising system; September 2015; users defined as people from Poland interested in “Instagram”; data compiled by NapoleonCat.com

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#Instagram users in the Netherlands

2.5 M

11%

31%

26%

19%

8%

5% 44% 56%


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#Instagram users in Sweden

2.4 M

8%

26% 27%

19%

12%

8% 42% 58%


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#Instagram users in Portugal

1.9 M

11%

31%

26%

19%

8% 5%

42% 58%


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#Instagram users in Greece

1.4 M

10%

34%

28%

17%

7% 4% 44% 56%


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#Instagram users in Belgium

1.4 M

15%

34%

26%

14%

7% 4%

46% 54%


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#Instagram users in Denmark

1.3 M

17%

32%

24%

14%

8% 5%

42% 58%


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#Instagram users in Norway

1.3 M

15%

27% 25%

16%

10%

6% 42% 58%


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#Instagram users in Ireland

940 k

10%

32% 32%

17%

6% 3% 37% 63%


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#Instagram users in Switzerland

870 k

10%

37%

32%

13%

6% 3% 49% 51%


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#Instagram users in Finland

740 k

18%

36%

26%

13%

5% 3% 45% 55%


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Instagram users demographics in selected European countries

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