Post on 27-Feb-2018
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A diferent market:Spotiy Gigs
Kingma MaStudent at London Business School
Working at Byline
Spotiy
Gigs
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Story
Interest in St
Hugely valuable - they allow users and
brands to reach beyond their
immediate ollowing.
uring the FIFA WOR! "#$ %&'(!
Hashtags evolved in an e"citing way.
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#sers
Hashtags make users# tweets more$
)ngaging
Image*rich
Rele+ant
)ye*catching
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,rands
Brands already %ay to %romote their
hashtags.
-FryF.tbol
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Are there more possibilities/
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)+ery min.te0 1 tweets mention -2.stdoit
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3ashtag ogos: 4ike
5.st !o It & 'rademarked
(sed by %ersonal trainers!
motivators! entre%reneurs
) many more.
*dds %ower to their tweets
) gives them access to a
global brand.
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$.rchasing 3ashtag ogos
-2.stdoit
-nike
-writethe.t.re
+ike ma"imi,e their brand
) social %resence everytime a %erson uses their
hashtag.
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"onnecting with an a.dience in
this way is completely
.nprecedented6
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'(& characters
estricts inormation
/rucial to 'witter#s success0
1orces brands to consolidate theirmessage
2asier or users to consume
3ashtags are a compact way orbrands to massi+ely strengthen
their message6
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7al.ing 3ashtags
3ricing can be based on historical tag
%erormance.
How many tweets were sent with the
tag4
What was the reach o the tag4
How many %eo%le saw it! and how many
converted to ollowers4
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Where to start/
5. 1orge a direct deal with a global brand.
6. 1or the 7rst brand! the 3 o%%ortunities
are signi7cant.
8. Ma9or brands will then rush to reserve
their own tag.
:. ;nce %roven! scale.