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www.realdolmen.com

OUR SOCIAL MEDIA ROADMAP

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Headcount (in FTE, 2011)

Belgium 1170 France 347 Luxemburg

57

Total1574

We make ICT work for your business

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SHOULD I? OR NOT?AND WHY?

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JUST ANOTHER CRAZE?

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IT’S ABOUTCOMMUNICATIONAN

DBEING PERSONAL

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IT’S ABOUTINFORMATION

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WHERE TO LOOK?

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RECRUITMENT 2.0

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12H ON SOCIAL NETWORKS

60% YOUNGER THAN 44

On average 60 hours online per month

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BUT DON’T RUSH INTO IT…

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YOU NEED A STRATEGY…

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SO GET FEEDBACK…

SOCIAL MEDIA = SOCIAL

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OUR SOCIAL MEDIA STRATEGY

Creating an engaged work force by

optimizing internal communication & collaboration, and

consequently improving RealDolmen’s perception and

image to attract new talent and create positive Word of

Mouth. 

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Con

trol

InteractionLow

InteractionHigh

Interaction

HighControl

Lowcontrol

empower

Attention spanLowAttention

HighAttentionPhase 1 Phase 3

engage

dialogue

1.0 2.0

publish

listen

3.0

.brand ambassadors

.intranet 2.0

.monitoring

.social media integration.taskforce

.SEO

.social media policy

.guidebooks

.channel optimization

.Website redesign

.training

.social media newsroom (hub)

.social recruiment

.social media interaction

.crowd sourcing

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BE CAREFUL…

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MAKE GUIDELINESOR A POLICY

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AND CHANNELGUIDELINES

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ABOVE ALLWHAT’S YOUR BRAND STORY

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HAVE APPROPRIATE INCENTIVES

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ME TOO!

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OUR WORK ISNEVER DONE

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Sharepoint MySite Blogs

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MONITOR YOURSELF & COMPETITORS

GET TOP MANAGEMENT

BUY-IN/PARTICIPATIONDEVELOP A

STRATEGYPUBLISH GUIDELINES AND/OR POLICYYOU NEED AN INTERNAL SUPPORT

STRUCTUREDEFINE & MEASURE KPI’SBE PREPARED FOR WHEN IT GOES WRONG

INVOLVE AS MANY EMPLOYEES AS ARE

WILLING

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THANK YOU

For more information:visit our website WWW.REALDOLMEN.COM

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