Social Media Roadmap & RealDolmen Case
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6/7/22 | SLIDE 1 www.realdolmen.co m OUR SOCIAL MEDIA ROADMAP
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Presentation by Thomas Verschueren (Marketing Manager) about a roadmap to developing a social media presence, illustrated with the RealDolmen case.
Transcript of Social Media Roadmap & RealDolmen Case
APRIL 10, 2023 | SLIDE 1
www.realdolmen.com
OUR SOCIAL MEDIA ROADMAP
APRIL 10, 2023 | SLIDE 2
Headcount (in FTE, 2011)
Belgium 1170 France 347 Luxemburg
57
Total1574
We make ICT work for your business
APRIL 10, 2023 | SLIDE 3
SHOULD I? OR NOT?AND WHY?
APRIL 10, 2023 | SLIDE 4
JUST ANOTHER CRAZE?
APRIL 10, 2023 | SLIDE 5
IT’S ABOUTCOMMUNICATIONAN
DBEING PERSONAL
APRIL 10, 2023 | SLIDE 6
IT’S ABOUTINFORMATION
APRIL 10, 2023 | SLIDE 7
WHERE TO LOOK?
APRIL 10, 2023 | SLIDE 8
RECRUITMENT 2.0
APRIL 10, 2023 | SLIDE 9
12H ON SOCIAL NETWORKS
60% YOUNGER THAN 44
On average 60 hours online per month
APRIL 10, 2023 | SLIDE 10
BUT DON’T RUSH INTO IT…
APRIL 10, 2023 | SLIDE 11
YOU NEED A STRATEGY…
APRIL 10, 2023 | SLIDE 12
SO GET FEEDBACK…
SOCIAL MEDIA = SOCIAL
APRIL 10, 2023 | SLIDE 13
OUR SOCIAL MEDIA STRATEGY
Creating an engaged work force by
optimizing internal communication & collaboration, and
consequently improving RealDolmen’s perception and
image to attract new talent and create positive Word of
Mouth.
APRIL 10, 2023 | SLIDE 14
APRIL 10, 2023 | SLIDE 15
Con
trol
InteractionLow
InteractionHigh
Interaction
HighControl
Lowcontrol
empower
Attention spanLowAttention
HighAttentionPhase 1 Phase 3
engage
dialogue
1.0 2.0
publish
listen
3.0
.brand ambassadors
.intranet 2.0
.monitoring
.social media integration.taskforce
.SEO
.social media policy
.guidebooks
.channel optimization
.Website redesign
.training
.social media newsroom (hub)
.social recruiment
.social media interaction
.crowd sourcing
APRIL 10, 2023 | SLIDE 16
BE CAREFUL…
APRIL 10, 2023 | SLIDE 17
MAKE GUIDELINESOR A POLICY
APRIL 10, 2023 | SLIDE 18
AND CHANNELGUIDELINES
APRIL 10, 2023 | SLIDE 19
ABOVE ALLWHAT’S YOUR BRAND STORY
APRIL 10, 2023 | SLIDE 20
HAVE APPROPRIATE INCENTIVES
APRIL 10, 2023 | SLIDE 21
ME TOO!
APRIL 10, 2023 | SLIDE 22
OUR WORK ISNEVER DONE
APRIL 10, 2023 | SLIDE 23
Sharepoint MySite Blogs
APRIL 10, 2023 | SLIDE 24
MONITOR YOURSELF & COMPETITORS
GET TOP MANAGEMENT
BUY-IN/PARTICIPATIONDEVELOP A
STRATEGYPUBLISH GUIDELINES AND/OR POLICYYOU NEED AN INTERNAL SUPPORT
STRUCTUREDEFINE & MEASURE KPI’SBE PREPARED FOR WHEN IT GOES WRONG
INVOLVE AS MANY EMPLOYEES AS ARE
WILLING
APRIL 10, 2023 | SLIDE 25
THANK YOU
For more information:visit our website WWW.REALDOLMEN.COM
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Or scan this QR code with your Smartphone to immediately go to the website
