5. Create New Possibilities

6. Build Trusted Partnerships

3. improve your offer

2. win new business

4. model your story

We help clients in highly competitive markets

to orientate their teams for success,

while building the media assets they need

to seize new and future opportunities.

1. Equip your team for success

roadmap mediaWhat we do

Film & Documentary

Tendering & Proposals

Story Modelling & Media Platforms

CSR & Community engagementNetwork Building & Sales Force Tools

Whether you’re looking to win a major project, break into new markets, or reinvigorate your story for a new type of client, you need media to put your story on rails and equip your teams for success.

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How can the people in each of these roles help to ensure that our customers make informed decisions about LP?

Branch Manager Personal Lender Branch Insurance Representative

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More

Better

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1. Equip your team for success

COUNTY COURTSBuilt to maximum security standard for DOJ

ATTACH

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TENDER FOR

THE MODERN MUSEUM PROJECTMAIN WORKS TENDER NO. 0125645RM

FINANCIAL SUBMISSION

10 Years of success ecI Partnership statement

TENDER FOR 224–252 LA TROBE ST DEVELOPMENT

Type of ContractDesign & Construct

Approved Contract PeriodOctober 2010 – November 2016

Financial DetailsValue: $550m

ClientFar East Consortium

21.6 KEY BENCHMARK PROjECT 3 – UPPER wEST SIDE DEVELOPMENT

OVERVIEwBrookfield Multiplex successfully delivered the luxury apartment project, The Royal Domain Tower as a flagship Australian project for the Far East Consortium. This marked the beginning of a strong relationship that has led to the consistent appointment of Brookfield Multiplex on Far East’s next four major residential tower developments in Melbourne.

The Upper West Side development is one of Australia’s largest inner city residential developments. It consists of 2,200 apartments over four towers which are integrated by a podium structure. The site, which is located on a constrained CBD site atop a former power station, posed a number of construction challenges which we successfully managed through each stage along with several staged handovers. Now we are delivering the final tower in a semi tenanted environment.

Brookfield Multiplex constructed Stage One, a 48 level tower with 700 apartments above a six level podium which includes a large retail arcade that will link all four towers. Stage Two consists of a 49 level tower comprising a total of 584 apartments while the third stage (known as Tower Four) includes 282 apartments across a 30 level tower. Tower Three (the final stage) is a 53 level tower atop a 6 level podium, that provides a total of 641 apartments. It includes a communal pool and gymnasium, and incorporates 11 retail tenancies at street level. A podium green roof design incorporates outdoor communal and recreational facilities. Once all stages are complete it will be the largest green roof in the southern hemisphere.

VALUE ADDSThis project represents our unequalled record for programme certainty and timely completion of projects. Tower One was delivered 3 months ahead of schedule and Tower Two has recently been completed 4 months ahead of schedule. Our fast track record and ability to achieve programme certainty in no way compromised the high quality construction outcomes achieved on these towers.

RELEVANT BENCHMARKS• Staged Handover Process• Mixed Use Podiums

CLIENT COMMENT“FEC has enjoyed a professional, non-litigious and flexible relationship with Brookfiel Mulitplex. No challenge has been too large and their design and construction teams have handled purchaser changes and a range of other issues typically encountered on residential projects, with a flexible and responsive approach. The team has excelled on FEC projects and proven BM to be a client focused builder and partner of choice for FEC.”

Rob CookeGeneral Manager, Far East Consortium

TENDER FORMELBOURNE CITIESCAPITAL DEVELOPMENTVOLUME 2TECHNICAL PACKAGE

Digital & 3D Presentations

6 7

LIFESTYLE HEADING

Is pos catrartem publici destast raetodi pessimilie co intem perendu consulocchil civis ore ad caestia cesterum. Opionsum

auctatis adducie ntervirium que te effrem quemusu pplicum condet? At effrede

rfirmactorum in dena, destili confectur. Is pos catrartem publici destast raetodi

pessimilie co intem perendu consulocchil civis ore ad caestia cesterum

03. Royal Melbourne Yacht Squadron

04. Acland Street Pâtisseries

05. Luna Park

06. Bridie O’Reillys, Prahran

07. Swinburne University, Prahran

03

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THE LIFESTYLE

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risk fundamentals - what is the risk?

will suffer a critical illnessbefore the age of 70

1 in 3 females1 in 2 males

1 in 4 femalesover the age of 30 will suffer a

critical illness before they reach 65

2 in 5 males

over the age of 30 will diebefore they reach 65

1 in 9 females1 in 6 males

6 7THE BUSINESS CONNECTIONISSUE 01 / MAR 2015

THE EMpirE oF MoussEWe met with the owners of Exquisine, Nigel and David Rose, two friendly veterans of the dessert trade, who were more than happy to share some of the tactics they’ve used over 25 years to build their mousse empire.

‘A really important ingredient is investing in your business,’ Nigel said as we moved past the hulking industrial mixers, ‘It’s a false economy to try and skimp on good equipment. It’s like insurance, if you want to grow, spend the money upfront and it counts in the long run when you need it.’

But equipment is just one part of the story: ‘We would not be here without the good fortune of having wonderful staff. The owners of a business are really just the tip of the iceberg: the real work happens below the surface.’

Founded in 1987, Exquisine started out producing a variety of products, from pâtés and terrines to clotted creams and mango juice. When Nigel joined the business in the early ‘90s, the Rose brothers began culling their product range and with it, their overheads.

By discontinuing or selling off product lines they were able to focus on what they did best, dairy desserts, particularly Exquisine’s signature dish: ‘A traditional chocolate mousse with real cream and real chocolate. It’s top restaurant quality.’

Armed with a quality product, the Rose brothers embarked on a lifelong campaign to steadily grow their business. As with all conquests, it began with humble beginnings, ‘We went knocking on the doors of local restaurants and asked if they wanted to stock our gourmet mousses.’ It’s a simple approach that worked well. Years later, it continues to drive Exquisine’s expansion.

Embedding their mousse in the aisles and menus of other businesses built a strong distribution base and occupied new spaces in maturing markets. Profits were re-invested into new and better equipment; economies of scale kicked in; and Exquisine formed new alliances with larger retailers and restaurants – including several franchised fast-food chains.

‘Say you go into a Dominos, they’ve already sold you a pizza because you walked in there specifically to buy a pizza. What they’re understanding now is that they can sell desirable add-ons and get more share of wallet from their customers: a gourmet dessert is a perfect way to increase that sales ticket.’

Today, Exquisine’s mousses are camouflaged in a range of branding, from Dominos’ and Red Rooster’s to the Duchess line carried by Aldi supermarkets. Only 5% of the mousses dispatched from Exquisine’s Normanby Avenue stronghold wear the company’s colours.

Like any good generals Nigel and David also know that the lay of the land is just as important as tactics. ‘Part of the business’ success is that people are really in love with their food these days. We’re riding the wave of this gourmet-quality thing that’s happening in our society.’

Consumers are turning away from reconstituted foods in favour of gourmet products with natural ingredients and clean labelling. Although Exquisine are producing mousse en masse they’ve remained true to authentic production methods that make a quality product from the get go: ‘We still make mousses in the traditional method, by mixing cream and chocolate in a planetary mixer. We do this just like you’d do on a kitchen bench but we do it in 100L batches.’

Adding to their brand halo, Exquisine are also green and good. ‘As any business does we use as few resources as possible to produce what we do.’ And they never leave a mousse behind, ‘We send anything we can to Sacred Heart Mission in St Kilda, so if you ever find yourself eating lunch there, chances are you’ll have one of our desserts.’

David and Nigel are still doing what they’ve always done, preparing for the next long march: they’ve just bought their next generation of equipment; covered the factory roof with enough solar panels to power several dozen homes. Shiploads of Exquisine’s desserts are already heading to New Zealand, Singapore and the Middle East, under a variety of brandings. As additional export markets come online, the next stage of the expansion is becoming increasingly important.

‘A few years after moving to Thornbury we bought out our neighbour thinking, ‘Great, another 900m2, this’ll last us until retirement!’ Then in March of last year we bought the 1700m2 unit on the other side so I guess we’re still growing and on the verge of our next stage.’

FEATurE

exquisine / www.exquisine.com.au

Part of the business’ success is that people are really in love with their food these days. We’re riding the wave of this gourmet-quality thing that’s happening in our society.

Left: Filled portions of mousse roll off the production line, ready to be packed and shipped.Top Right: Nigel Rose (left) and David Rose (right) stand proud in their warehouse.

DiD you knoW…

Council is currently running a pilot export program with 10 local businesses. They also have a number of sustainable business initiatives.

From the foothold of a quiet industrial estate near Normanby Avenue two brothers are serving up millions of gourmet desserts every year, and quietly commanding an expansive market that few people even notice.

1THE BUSINESS CONNECTION

The Business

Grow Your Own Way / /

Good Clean Business

The Empire of Mousse

page 4 page 11page 6

Stories, insights and ideas from Darebin’s leading businesses

Issue 01 MAR 2015

UIPPEDE salestraining

Loan Protection

S T K I L D A

22 23

PACE DEVELOPMENT GROUP

The origins of Pace Development Group stem from the mid 1990’s. Since that time, we have established formidable expertise and a reputation for design and construction.

excellence in residential and commercial developments. Our typical scale of projects has grown over the years,

historically being market leaders in boutique apartment developments, and in recent years extending our vision to

high rise developments.

As a truly integrated developer with our own group construction capability, Pace recognizes the discerning

needs of our clients and incorporates many contemporary features into our developments.

The vast experience of the Pace team range from areas of architecture, interior design, sales and marketing to legal,

engineering and construction. With awards in housing excellence and a proven track record, our approach is

fundamental to our success; Design, Construct, Deliver.

CARR INTERIOR DESIGN

Carr Design Group, headed by the much awarded Sue Carr, is one of Australia’s most influential

multidisciplinary design firms. For over 40 years, Carr has exceeded expectations. The team of architects led by Chris McCue and interior designers directed by Dan Cox maintain a position as leaders of design practice

and thinking. A host of successful outcomes and long-standing client relationships are testament to their

team’s consistency and commitment.

Carr has three core specialisations to address design for work, home and leisure; each discipline benefits

from the knowledge, research and testing of the other. Their clients expect more than design: extraordinary homes that elevate quality of life, hospitality spaces

that redefine amenity and attract guests, workspaces that advance business and are as practical as they are

inspiring, superior financial returns on investment.

Spaces that stand the test of time.

SJB ARCHITECTS

SJB has been enriching our cities for over thirty years. SJB has built a reputation as an astute collection of experts who are committed to

delivering high quality and thoughtful designs that respond sensitively to their surroundings,

people and environment.

At Atherton & Atkinson, SJB Architects and SJB Interiors have collaborated to create a bold, fresh

and confident building that is in keeping with SJB’s philosophy that the creation of meaningful

spaces projects individuality while fostering a sense of community.

THE TEAM

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te condeferra mandam orum oricta culocaediem, se confit, sta verit aucese te condeferra mandam orum oricta culocaediem, se confit, sta verit aucese des atudeps, qui publicaverum dis mentra mere converces clatqua optiendam ina. Non id cute, ur untis, facre terfex miuri pri publiumum in vili publiis, tem ament que deniumus et? Nartum inprae mendac mend.converces clatqua optiendam ina.

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‘SENA DEM AD CONOCUM POSTEM

OR HOSSULIUS PERIUS CONTERD

ICATILI PRA SENATUS HORE AC OCAVER

QUIUM OPORUM TE CUT PROPORIS HOS

DERFIRID DERE TUIS PUBLI INTERDIT

PEREMQUE’Koos de Keijzer. Principal, DKO

Koos de Keijzer. Principal, DKO Sonia Simpfendorfer, Creative Director, Nexus

12 QUEENS RD, MELBOURNEQUEENS DOMAIN

3332

ULLUPTATUR RE DEL IS ETUR SIT ET QUI ASSUM ET QUE EUM ULLUPTATUR RE DEL IS ETUR SIT

PAGE 11

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MELBOURNE CITIES CAPITAL DEVELOPMENT

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EPG

RAMACOM

2. win new business

Win billions of dollars.

Deliver hundreds of commercial proposals.

Transform start-ups into million dollar companies.

train & equiplarge and diverse workforces.

CONNECTboardroom visions with operational realities.

empower communities through commerce.

positiontheir teams for success.

Acquire thousands of new customers.

Open UPmajor new markets.

Navigate difficult mergers.

Embed ThinkListen Lead

Our approach Our skills

“Roadmap helped us redefine our differentiation strategy so our teams could go on to form strategically significant mergers and gain traction in new multibillion dollar markets.”

- AustralianSuper

Since 2005 we’ve used media to help our clients:

Create Win Graphics DigitalStrategy Words FilmPresentation

Working with your teams we co-design media to enable you to:

Demonstrate vision Speak to your audience Focus the conversation Embrace your client’s risk Reduce complexity Inspire decision makers

"Over the years Roadmap has become a trusted and seamless part of our business development team."

- Brookfield Multiplex

Ours is simple. We’re going to join and work

alongside your team. Together, we’re going to

create an exceptional offer for your clients

and powerful media assets to drive your

growth for years to come.

3. improve your offer

What’s your delivery promise?

4. model your story

Story modelling takes a 360 degree view

of your organisation; identifies the most

important conversations ahead; and uses media

to transform your business intelligence and

data into compelling human-driven stories.

We bring the right people and business insight from your organisation together.

We review your history, aspirations and current place in the market.

We arrange your strengths into a cohesive story with different chapters for various audiences.

We create compelling media that enables your teams to have the right conversations with the right people in the right way.

strategy

Discovery

Creative

Media

"The team helped us to develop and realise our vision, guiding our innovation in a totally new communications territory for the brand; they brought a high level of professionalism and truly put the project first - every step of the way."

- Ansell Australia

Social Sector• CSR Strategy & Realisation • Impact Media Projects• Education & Outreach Programs• Social & Creative Activations• Community Partnerships

business Sector• Strategic Storytelling• Major Opportunities• Internal Alignment • Capacity Building• Mergers & New Markets

Creative Sector• Strategic Engagement• Creative Concepts • Media & Advertising• Film & Documentary• Online Communities

New Demands New Opportunities New Skills

Roadmap media is part of a group of centrally owned companies with specialised expertise across the business, creative and social sectors.

Ansell aren’t just selling condoms, they’re leading the way in contemporary sexual health education for 200,000 high school students each year.

AustralianSuper aren’t just growing rapidly, they’re helping smaller super funds to survive in challenging new environments.

Brookfield Multiplex aren’t just building skyscrapers, they’re using their skills to help charities turn the tide on youth homelessness in Australia.

We help clients to understand new operating environments and find new ways to engage with communities, stakeholders and changing consumer markets.

5. Create new possibilities

ASK GRANDAD

As the world changes, businesses are increasingly expected to do more and go beyond the realms of their traditional business activities.

Our UNIQUE Skill set ENABLES clients TO navigate

21st century challenges and create broad new

spaces for collaboration so they can do things

that have never done before.

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6. Build Trusted Partnerships

Here are a few brands we’ve recently worked alongside.

In some cases we supported their agencies or marketing teams, in others we worked alongside their senior leaders to secure major opportunities or lead their brands into exciting new business terrain.

Experience matters and in choosing Roadmap Media, you’re choosing a creative and strategic media partner that understands your challenges and what you need to achieve.

Certainty

You may need a big push to overcome some even bigger challenges.

Collaboration

You might need specific skills to close the gaps in your team.

Innovation

You might be looking for a new approach to answer old problems.

Differentiation

You definitely need to define your competitive advantage.

Confidence

You need a great story that shows exactly why you’re a market leader.

Performance

You need outstanding media to help your team drive the conversation.

Growth

AB Smith Director +61 439 616 078 ab@roadmapmedia.com.auwww.roadmapmedia.com.au