Social Media Roadmap

Packing The TrunkBy Rose Fields

Packing the Trunk

• Brand Awareness

• Attract New Customer Traffic

• Support Sales

• Engaging with Your Customers

Brand Awareness

• Facebook

• Instagram

• Pinterest

• LinkedIn

• Google+

Facebook

• Best for brand promotion

• Used by ¾ of American adults

• Caters to both men and women

• Your social home

Instagram

• Relies on lots of images

• Users are women 18-35

• Smart phone app

• Adds human factor to your marketing

Pinterest

• Excellent for beautiful images of your business

• Reaches women 25-45

• Backlinks to your website

LinkedIn

• Largest social media network for businesses

• Opportunities to build relationships and sales leads

• Use serious, professional, informative information

Google+

• 359 million monthly users

• Seen as a cross between Facebook & Twitter

• Google+ is Google – search engine exposure

• Seen by anyone searching for your business

Pack Your Suitcase

• List your social media objectivesBrand Awareness – Customer Traffic – Support SalesEngaging with Customers – Other?

• What platform you’re going to useFacebook – Instagram – Pinterest – Linkedin Google+ – Others?

• Research Other Businesses

• Follow Other Businesses

New Customer Traffic

• Do you have a website?

• Do you have any accounts?

• What shows up in a Google search

• Cross-promote social media to website

New Customer Traffic – Fans & Followers

• Promote to existing customers

• Create engaging content

• Develop a consistent posting schedule

• Engage with your fans & followers

Pack Your Suitcase

• How will you invite fansEmail list – Invoice stuffers – Personal profileFlyers at checkout – Other ideas?

• Plan your content

Support Sales

• Answer their questions

• Demonstrate how to use yourproducts or services

• Promote products and services

Pack Your Suitcase

• How will you support sales?Direct response – List your phone numberAccept personal messages – Other ideas?

• Build a list of ideas for showingfans how to use your productsand services

• Create some FAQs that you can post to yoursocial media accounts

Engage with Fans

• Use a variety of content

• Post when your fans are online

• Respond to comments quickly

Pack Your Suitcase

• What types of content will you use?Photos – Videos – Questions – Links – Other ideas?

• Find out when your fans are online

Hitting the Highway – Destination Facebook

• What do you need to do to effectively set up your Facebook page?

• Bring your laptop! We'll bewalking through setting up your facebook page from the ground up.

• You’ll also learn some tips to help you optimize your Facebook page for the search engines

Free Social Media Review

• Discover potential problems

• Learn basic housekeeping tips

• http://SocialWebDzine.com

Questions