Social Media for Boring Businesses

David Vogelpohl@davidvmc

As seen:

Social media pros?

Social media n00bs?

What is a boring business?

A business that a normal person wouldn’t “like”

Lawyers

Enterprise Software

Medical

Financial Services

Retail

Dentists

Think long and hard about Twitter

Build your personal network

Befriend and engage

Find your WOW

Invent some WOW

Prepare, prepare and prepare

Unpublish the pagebefore you start

Add map / local data

Professionally Designed Cover Photo

Format logo to fit your profile picture

How to PostPost as the business

Like or share as yourself

Train your troopsEncourage employees to like the page & engage

Pick co-admins

Show them how to post

Show them what to post

Gather email addresses of clients!

Launch Tuesday to Thursday after 9:30 AM

and before 11:00 AM

Use your friendsInvite your friends to like your

page. Don’t be shy!

Thank your friends for liking your page

Continue to engage your friends

Vary Your ContentPictures with people!VideoLinks to ArticlesQuestionsContests“Vanity like building”Links to your blog

Speak to your friendsUniversally appealing

Relate what you do to the real world

Show that you’re helping people

Facebrag

Speak to your industryInformation & Articles

Inside jokes

Trends

Questions

Vanity Like Building (yes again)

Blogging

Track your leads and sales

Google Analytics

Performance over time

UTM Link Builder

http://domain.com/?utm_source=Facebook&utm_medium=image&utm_campaign=fall-promotion&utm_content=staff-photo

Build “Custom Reports” based on this data

David Vogelpohl

@davidvmc

Web Development &Online Marketing

Mobile Apps &Mobile Web