How businesses use social media
34
-
Upload
larry-page -
Category
Business
-
view
529 -
download
2
description
Transcript of How businesses use social media
Observations from usage of SlideShare
Running brand campaigns for large clients
Startup using social media
Marketing vs. legal
Trademark issue
Your team members are ahead of you
Deloitte Tribalization of Business Survey 2009
Deloitte Tribalization of Business Survey 2009
Deloitte Tribalization of Business Survey 2009
B2B Buyers
Forrester Survey: Social Technographics of B2B buyers
Forrester Survey: Social Technographics of B2B buyers
B2B Social
ObjectivesFunctional Alignment Success metrics
LISTENING Research
•Customer insight
•Improved segmentation
•Reduced pain; alignment of offering with need
TALKING Marketing, education
•Changes in reach, impressions, brand awareness
•Increased share of voice
•Higher quality of responses to offers
ENERGIZING Sales
•Increased velocity of messages in market
•Increased recommendation, promotion, advocacy
•Higher trust, brand trust perception
SPREADING Professional services•Faster deployments at new customers
•Existing customers create new business capacity
SUPPORTINGCustomer service, technical support
•Reduced support costs
•Higher customer satisfaction
•Less churn
EMBRACINGDevelopment, Product Marketing
•Deliver products faster to market
•Increased loyalty, increased advocacy
Forrester Survey: Social Technographics of B2B buyers
“It's a little more personal. More back-and-forth discussions, and it's less formal. And it gives immediacy to interactions.”
Frank Eliason, @comcastcares
From David Armano
From David Armano
CitiBank / GFK Roper Small Business Survey Oct 09
% helpfulness of social networking sites such as Facebook, Twitter & LinkedIn in generating leads
On your whitepapers & marketing presentations
Form shows up anywhere you want
Customize form
On SlideShare or on embeds
Cost ranges from $1 to $22 depending on no of questions and targeting
Only to people interested in your topic or on searches for related keywords
Pay only on CPC basis
Trenderr, radian6, scoutlabs
Use hashtags. Use general ones rather than only ones with your brand.
Be proactive. Add people who tweet about your topic.
Never AUTO DM. Never send out Mafia War tweets with your account.
Be genuine, be personal.
Get started today
Small steps at a time. Measure, learn, do more
Keep it personal
Use the power of real time
Tie it to business goals
