Social Media for businesses

torsdag 26 januari 12

Companies tend to think it’s optional...torsdag 26 januari 12

...But in fact


It is just not all about eyeballs anymore...


...It is about relations


And doing the unexpected


Social media and user generated content is everywhere


Zero Friction


Consumer Power 2.0


In a sense, the consumers hold the companies hostage


Corporations don’t set the rules anymoretorsdag 26 januari 12

Imagine sitting around a campfiretorsdag 26 januari 12

Hey, wanna buy this awesome product?

There is just nothing social with that...torsdag 26 januari 12

...And you have to earn the trust of being shared


How should businesses work withtheir social media strategy?


But first, a pair of good examples!


In 2009, Dell generated $6.5 million in sales from Twitter alone.


By using crowd sourcing, Starbucks has received over 50.000 relevant suggestions

on how to improve their business.


1. Set goalstorsdag 26 januari 12

Write them down

Define your business

Goals

Objectives


2. Get to know your audience


Who are they? Where are they?

How do they consume?Where do they consume?

How do they engage?Where do they engage?


3. Start building the foundationtorsdag 26 januari 12

Choose your channels wisely with insights as foundation.


4. Engage!


Ask questions!Choose passionate co workers!

Participate!Be relevant and add value!

Be transparent!Don’t be a spammer!


5. Analyze and optimize


Technology