Don’t miss the BOAT!

Social Media…

Why Should I Use Social Media?

Reach buying audiencesPut referrals on steroidsIncrease traffic to your websiteSee what matters to your customers

Let them see (and like) the “real” you!

Know Your Audience

Who are they?Where do they “live” online? What engages them the

most?

And Your Objectives Listen and understand your

audience?Generate buzz?Drive referral business?Offer special deals to drive

web traffic?

Choose the Right ToolsFacebook for fun and engagement

LinkedIn to network with professionals Twitter for both fun and networking

Rules for EngagementOffer valueBe authentic, transparent and helpfulDisclose your position and interestsMatch your message to the medium

Be Human

Be Transparent

Make Your Content Portable

Social Media is a Long Term Prospect

Make It Easy for People to Talk About You

Social Media Principles to Live By

Facebook Do’s and Don’ts

Do:Give them a reason to “like” youUpdate your page frequentlyKnow which posts engage your fansRespond to every comment on your pageEngage with other business pages

Don’t: Ignore complaintsMake all your updates all about youSound like a robotOffer special FB discounts that you can get

elsewhereStop posting. Keep up a regular schedule

Step 1: Set up your profile for searchGive them a reason to connect with youChoose a professional looking headshotUse all 2,000 characters (but make it easy

to read)Get recommendations

Step 2: Network like crazy! Join groups that your customers would joinAnswer questions and become a trusted

sourceBe strategic in your answers

LinkedIn 101

Converse with clients and prospects in real time

Listen and provide customer serviceDrive traffic to your blog where you can

connect with themYou don’t have to follow everyone who

follows you. Use Twitter tools to be strategic about

who you connect with

Twitter 101

Visit your pages frequently (several times/day)

Study your web and page analytics Set up Google Alerts for:

Your name Your business name Your key customers Your key competitors Industry key terms

Monitor Your Buzz!