It’s hard telling your story in a noisy word and with so many different ways to speak (Social Channels) you have to prioritize how to best spend your marketing budget. We’re going to tell you our hardest learned lessons so you can skip straight to the profit point in your social marketing campaigns.

Social Media Guide for Small BusinessesCody Tucker (903) 456-5619Cody@TmvSocial.com

Contents

Social Media Guide for Small businesses

3

4

5

6

7

8

Decide Your Goal

Buying Steps Intro

Buying Steps ExplainedW/ Infographic

Content Plan to Match Buying Steps

Put It All Together

The Roll of Marketing: Social Media

3Social Media Guide for Small businesses

1. Decide Your Goal!

Early on Social Media in the business sense was like email marketing in the late 90’s. Everyone checked their emails, they were from friends and coworkers that enjoyed this new and easier way of communication.

Fast forward 20 years and of course the business model has changed. Social is no longer only a place for friends, it’s an incredible opportunity to reach new customers and we’re all fighting for the same people. So you have to decide a goal that makes sense for your business and implement it consistently so you won’t be one of the countless businesses doing it wrong.

In this short eBook we’ll showwhere businesses get it right and the common tripping pointsmost face using social media.

The first misconception about social media for business is that you need to be on every social site. This is simply not true and will lead to a lot of wasted money and confusion, most tend to think that if you simply reach more people you’ll get more business. That’s only one part of the equation, they have to be people that are ready to buy, fit your market and match your demographic for advertising to work.

TAKE AWAY: Match your customer profile to the social channels that make sense and focus your efforts to maximize results.

4Social Media Guide for Small businesses

The Roll of Marketing: Social Media

Social Makes it easier than ever before to reach potential

customers in an actionable way.

Let’s see what it takes to get a customer next.

5Social Media Guide for Small businesses

People are busy, they’re not waiting for us to reach out to them and sell them on something. Most marketing plans fail because they don’t speak directly to the lead.

There are stages to buying, assuming that everyone you talk to is ready to buy hurts your chances of closing a deal.Your content marketing plan needs to cover these steps below.

Quick Tip: Social Media is 80% content/inbound marketing and 20% outbound. It’s hard but we have to put out great content that speaks to people and lead them back to us, we can’t make anyone buy.

Think for yourself,

If I was the customer

What would I want to

see to help make the

decision?

**Quick Tip:

Social Media lets you

reach thousands of

potential customers.

They are all watching

too, so be careful

reusing old content

too often.

6

Social Media Guide for Small businesses

Let’s bring that chart back and discuss it with Social in mind..

1. Does your lead know

they have the problem

your business solves?

2. Will they find you?

Will they understand

the solution?

3. Are you the

best fit?

4. Why should

they buy now?

5. Do they understand how to

buy?

6. Will they keep it?

Will they buy again?

7Social Media Guide for Small businesses

Content Plan to Match Buying Steps

Buying Steps Content Ideas

1. Does your lead know they have the problem your business solves?

Use “white sheets” (info packets) to emphasize their pain points and how you can solve them. (Largest focus of your marketing efforts should be here) Blog post, eBooks, social post.

2. Will they find you?Will they understand the solution?

Make sure your business is listed on all relevant directories, Use “white sheets” to explain solution. Blog post, eBooks, social post.

3. Are you the best fit? Goal: to be seen as an authority, Showcase your strengths in association with value blog post and social post. Let it be about your customers and how you can help them.

4. Why should they buy now?

Create urgency by showing how their pain points won’t go away on their own and you have a good solution now.

5. Do they understand how to buy?

Show on landing pages what your buying process looks like, use video when possible.

6. Will they keep it? Will they buy again?

Offer excellent support on social media, answer question immediately and watch the referrals pour in.

8Social Media Guide for Small businesses

“The hardest thing to learn for me starting out in advertising and I think most other business owners that love numbers, is the fact that more exposure does not equal more business.

The quality of the traffic is king, you’ve probably seen this hundreds of times and never realized it. When a TV commercial or a business just seems off, it’s because they’re “just trying to get their name out there” and not speaking to you.

With targeting and data tools available today, we can speak directly to thousands and not lose that personal feel.”

We’ve had the Social Media and Advertising agency for going on 2 years as of March, 18th 2017.

Reaching people has always been a passion and after a rewarding career as a regional sales manager for a industrial pump manufacturer. I set out to make a dream come true in starting the agency.

After growing up on a ranch in East Texas and starting as a pump assembler at the pump company I learned hard work and the value of earning someone's business.

I’d certainly jump at the opportunity to earn your business as well.

Thanks,

From the Author

Cody W TuckerFacebook Marketing ExpertTMV – Social Media Management

9

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