Social Media Marketing

For Small Businesses

Intro…

Angie Kellogg, Owner of CARIGRAPHICS

I’m from Iowa City since 1985

Went to The University of IA to be a designer

Started CARIGRAPHICS in 1994 - as a design company

Story…

Not an expert - always learning more

I fell into social media - it started as a hobby

Now, I have 6 brands

Work is split 85/15 (social media/design)

Daily…

Daily, the search is ON!

I find myself talking about many different topics…

Gluten-free recipes, tools, movies, news, jewelry, printing, and pets

It is constantly changing - but I like that

It’s all about sharingToday, I want to give you some tips I’ve learned

Some tips that I’ve learned from others

Some facts about social media marketing - that are pretty incredible

And, what I recommend

Tips I’ve learned…

#1- Build your reputation

#2- Schedule time for social media

#3- Use tools that save time

#4- Give customers ownership - find out what matters to them

#5- Make it fun - start a contest

Tips from others…

#6- Create fascinating and enchanting content (Guy Kawasaki)

#7- Don’t reinvent, observe

#8- Review stats, find what works

#9- Content isn’t just text

#10- Don’t try to do it all!

Facts about social media…

Over 50% of the world’s population is under 30 years old, 96% of them have joined a social network

Years to Reach 50 millions Users:  Radio (38 Years), TV (13 Years), Internet (4 Years), iPod (3 Years)…

Facebook added over 200 million users in less than a year

Over 300,000 businesses have a presence on Facebook and roughly 1/3 of these are small businesses.

Blogs are good…There are over 200,000,000 Blogs

Because of the speed in which social media enables communication, word of mouth now becomes world of mouth

25% of search results for the World’s Top 20 largest brands are links to user-generated content

78% of consumers trust peer recommendations, Only 14% trust advertisements

Brand advocates…

Facebook has more than 400 million active users

50% of FB’s active users log on in any given day

Average user has 130 Friends

People spend over 500 billion minutes per month on Facebook

My best advice…

Start as soon as you can

First in your industry to participate - means great rewards

You’re customers will love you even more

Great way to reach a new customer base

Get social - have a plan!Start a blog - share your knowledge

Create a Fan Page for your business - have fun

Start tweeting - gain followers, customers, feedback, and brand awareness

Support your social media strategy with outbound marketing efforts

Questions?The information was collected from Socialnomics (a social media blog), Marketing

Professionals: Marketing Resources for Marketing Professionals, and NewSalesEconomy.com.

Contact Info

Email: CARIGRAPHICS@yahoo.comFacebook: www.facebook.com/CARIGRAPHICSTwitter: www.twitter.com/CARIGRAPHICS