Social Media Breakdown for Small Businesses
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HBIF Meeting 12-09 Social Media Breakdown A Webinar By: Key Speaker Nicole Roach Marketing Coordinator BizCentral USA Administrator David Pulver BizCentral USA
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A breakdown of social media for small businesses, including: micro-blogging, blogging, video sharing, bookmarking and more. For more information on small business marketing services, visit: http://bizcentralusa.com/marketing_services.php
Transcript of Social Media Breakdown for Small Businesses
HBIF Meeting 12-09
Social Media Breakdown
A Webinar By:
Key Speaker
Nicole RoachMarketing Coordinator
BizCentral USA
Administrator
David PulverBizCentral USA
Welcome!
• BizCentral USA: A “One-stop” resource center for startup, small & midsized businesses nationwide!
• Key Speaker: Nicole Roach
• Questions
• Recorded Webinar Available At:
– http://www.bizcentralusa.com/webinararchive/index.php
Agenda
I. The New Realm of Social Media
II. 5 Methods of Social Media
III. Integrating your Social Media Campaigns to Maximize ROI
A Social Media Breakdown!
Let’s Go Social!
• When you Think of Social Media What Comes to Mind?
– Social Networking?
– Interactive Marketing?
– Video Sharing?
–Word of Mouth?
What I Think Of…
• Taking Word of Mouth to a Versatile Technological Level with Multiple Platforms and Capabilities!
The Social Media Family Tree
Social Media PlatformsMicro
BloggingVideo
SharingPhoto
SharingRSSBlogging Social
NetworkingBookmarkin
g
Why Do You Need Social Media?
• Build Brand
Awareness
• Provide Better
Customer Services
• To Increase SEO
Before you Get Started
• Start Listening!• Spend Some Time
Monitoring
• Find Your Competition
• Take Notes
5 Methods To Start Using
• Blogging
• Micro-blogging
• Social Networking
• Video Sharing
• Bookmarking
Blogging
• A blog can enhance a company’s online reputation and industry credibility!
• Due to its interactive nature, a good blog can go far to enhance the visibility of brands, goods, and services.
Blogging
• Benefits of Blogging for Business:
• Search engines, and Google in particular, love blogs.
• A blog naturally tends to rank better in search results.
• A good blog also encourages natural link building.
• If the blog relates to its visitors, traffic will build as will the audience loyalty.
Blogging
• Steps to Getting Started:
• What will the blog be about?
• Who in your company will be in charge of the blog?
• How often will you make an entry?
• Before you get started DO YOUR RESEARCH!
Micro Blogging
• Micro blogging is a form of blogging.
• Content is typically much smaller than a typical blog.
• An entry could consist of nothing but a short sentence fragment, image or embedded video.
• Use URL shorteners
Micro Blogging
• How Companies Can Use Micro Blogging:
• Product/Service Promotion
• Event Promotion
• Community Outreach
• Information Distribution
• Customer Service
Social Networking
“How the 21st Century
Communicates!”
Social Networking
• A social networking site is a website where individuals or companies can set up an online profile, add links to other profiles. Generally, users are able to post information, including photographs, videos, blog entries etc.
• A Variety of Differing Sites:• Facebook
• Ryze
• MySpace
Social Networking
• Think Passive and Indirect:• Listen, Share & be Humble
• Be Yourself
• Join Groups that are of Interest to you where you will be of Value to the Members
• Don’t Treat it Like a Direct Advertising Platform
Video Sharing
• According to ComScore Media Metrix, web video is now considered "mainstream.“• More than 167 million viewers in the U.S.
watched an average of 167 videos each, while YouTube reached 1 billion views per day – or 41 million views per hour – in the same month.
• Video simply engages people in a way that static text and images cannot
Video Sharing
• http://www.youtube.com/watch?v=3OmpnfL5PCw&feature=player_embedded
• “Will it Blend” Case Study :• Blendtec’s first “Will it
Blend” video featured a man in a lab coat turning a handful of glass marbles into dust.
• The video has received over 3.8 million views since it was put online in 2006.
Video Sharing
• Ways your Business Could use Video:• Interviews with Important Figures
• Special Events or Contests
• Product Promotion
• Customer Testimonials
• How-To or Demonstrations
• Viral
• Corporate Overview
Social Bookmarking
• Social bookmarking is a method for Internet users to share, organize, search, and manage bookmarks of web resources.
• Consumers can look at what other people have found interesting enough to tag.
• Most social bookmarking sites allow people to browse through the items based on most popular, recently added, or belonging to a certain category.
Social Bookmarking
• Benefits of Social Bookmarking:• The possibility of being seen by
thousands!• An effective way to get backlinks to your
website.• A Cost-Effective PR Tool!
Integrating your Efforts
Summary
• Listen First and Learn
• Provide Valuable Information
• Be Personable & Unique
• Be Passive
• Integrating your Methods is Best
• Only take on what you can Handle
Don’t Go At It Alone!
• BizCentral Small Business Services
• Business Plan Writing• Business Certifications• Incorporation• Website Development• Graphic Design• Marketing• Bookkeeping & Accounting• Nonprofit Services
Special Promotion
Upcoming Webinars
• Basic FinancialManagement, Bookkeeping, & Accounting:
• 6-22-2010 3pm EST
Q & A
• Contact Us• Nicole Roach: [email protected]
• David Pulver: [email protected]
• Visit www.BizCentralUSA.com or Call 407-857-9002
www.twitter.com/bizcentralusa Facebook Fan Page:
BizCentral USA
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