Social Media forBoring Businesses

Michelle G. HeldMetroNY.comPintalk.net

Disclaimer: All graphics are for educational purposes only in

accordance with the Fair Use Act. All trademarks, trade

names, or logos mentioned or used are the property of their

respective owners.

SOCIAL MEDIA forBORING BUSINESSES

metrony.com/ASW17

Why?

Who’s Boring?• Many B2Bs• Industrial equipment• Goods• Services

Beauty Food Drink Travel Fashion Tech Entertainment

31.7k followers

142k followers

52k followers

928 followers

3k followers

29k followers

463k followers

9,202 followers

296k followers

345k followers

2.8M followers

132k followers 547k followers

2x likes

266k followers

431k followers

1.8M followers

98k followers

Video is engaging!

Purpose• Mission statement• Why are you in business?• What makes your biz/product unique?• What separates you from the competition?• Focus on how a product, brand or offer can help

people, make life easier, more enjoyable, etc...

Where is Your Audience?

• Use Facebook native scheduler to schedule posts• Upload videos directly to FB• Emotion – amusing, surprising, hate, love, beautiful,

surprising, shocking• Use photos of animals, videos, quotes, facts• Try FB / IG Live• Boost soft content like positive reviews• Use best performing organic posts as ads• Use promoted posts to build a following• Local awareness campaigns • Form a user group

• 52% follow for offers or promotions• Join a Twitter chat• Use location data in posts• Images receive 18% more engagement• Hashtags get 2x more engagement• Include “Please retweet” for 4x more #RT• Tweet regularly• Retweet others!

• Top 5 / 10 {list}• how to• {new} blog {post}• Help, Great, Free, Follow

We process visual data 60k times faster than text!

• Posts tagged with a location get +79% engagement• Photos of human faces are 38% more likely to get likes• Use #hashtags 7 – 11 is optimal• Filtered photos 21% more likely to be viewed• Filtered photos 45% more likely to get comments• Post at optimum times• Convert to biz account to get stats

Tools• Hootsuite Pro• Feedly – $• Instagram Followers Lost / Untweeps / Who

Unfollowed Me• Corel Video Studio X9 Ultimate / Filmora• SEMRush• IFTTT

What?

Suggested Content• Quotes• Questions / Polls• Blog Posts• Infographics / Data• Hacks / DIY / How-to

More Content• Don’t be too salesy • How-to videos• Reviews• Use FB / IG Live• Boost Posts• Local Awareness • Form niche user group• Check stats often!• Post on a regularly

More…• Respond to comments• Use hashtags• Optimize time of day • Use analytics!• SEO for YouTube• Use SM for customer service• Post on a regular schedule• Don’t be too salesy

Mo

Let’s connect!

Metrony.comTwitter: @metronyLinkedIn.com/in/metrony

PinTalk.netTwitter: @pintalknetPinterest: @Pintalk

Michelle G. HeldMetroNY, LLC

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