Interior Transit Advertising

Presented By: Tony Hawke – Business Development Managertonyhawke@sjmediagroup.com.au

0403 384 001

Sept 201

1

Dec 201

2

March

2013

Dec 201

3

As OOH media owners, we are focused on

developing, implementing and delivering cut-

through advertising on transit interiors in Australia.

The 4 C’sCommunicate with a

Captive,Connected Consumer.

S&J Media

MASS Audience

reach and frequenc

y

Affordable, Accessible,

Cost Efficient

Advertising

Exclusivity

Opportunities

Engage. Amplify. Interact.

In-depth.

Let’s Take A Look At Our Assets..

We have access to the Tangara fleet across the Sydney rail network

Our trains cover the North Shore & Western suburbs lines.

And Eastern suburbs & Sutherland/Illawarra line.

All lines from the west cross over to our dedicated lines when entering into the CBD – mass audience!

Sydney Trains Coverage.

• 700,000 unique commuters per week.

• Average dwell time of 23 mins.

• Sydney trains has a catchment population of

5.4 million.

• Over 1 million journeys are taken on a

typical workday.

• 35.3 million passenger journeys over a 6

week period on Sydney Trains.

• Target demographic ranging from 17-45yrs.

• Captive audience of High net-worth AB.

Professionals, Students and Tourists.

• Train commuters are 51.9% Male, 48.1%

Female skew.

The Number 1 form of transport into the CBD in NSW

Sydney TrainsFast Facts to get YOU on track

Above Window Panels32 x Panels Available per train

Above Window Panels32 x Panels Available per train

Door Base Panels32 x Panels Available per train

Carriage-End Posters 12 x Posters Available per train

Carriage-End Posters 12 x Posters Available per train

Melbourne Coverage.

We can offer you coverage across the entire metro network

Covering 217 Stations/Suburbs across Melbourne

Of which, we have access to 3 carriages per train

15,000 WiFi sessions per week from Flinders Station

Fast Facts to get YOU on track

• 62% of the trips in to Melbourne City are by Public Transport.

• 80% of those commuters use Metro Trains.

• 75% of Melbournians use the train at least once per month.

• Metro Trains are forecasted to take 253 million passenger trips in

2014. That’s on average 800,000 journeys taken a day - MASS

AUDIENCE!

• An average dwell time of 22 minutes to communicate to a truly

Captive Audience.

Metro Melbourne Trains

The Number 1 form of transport into the CBD in VIC

Door Wrap Panels18 x panels available per train

Queensland Coverage.

Coverage• Domestic Airport

• International Airport

• Fortitude Valley

• Brisbane Central

• Roma Street

• Theme Parks

• Cultural Centre

• Southbank

• Sunshine Coast

• Gold Coast

• Shopping Centres

• Sporting events

• AirTrain / Airport

Your campaign will target a captive audience that is ready and able to

engage

Facts to get on track

1. QLD Rail covers 145 Stations/Suburbs across Queensland.

2. There are on average 170,000 journeys a day taken on Queensland Rail. Huge mass audience!

3. AirTrain covers 95% of all flights to/from Brisbane Airport to the CBD and Gold Coast.

4. The rail extends from Sunshine Coast to Brisbane to the Gold Coast.

Queensland Trains

The Number 1 form of transport into the CBD in BRIS

Beside Door Posters 6 x Available per train

Carriage-End Posters 12 x available per train

Thai Airways – Creative Execution

Beats by Dre – Creative Execution

NMIT – Creative Execution

Google Play – Creative Execution

Sydney Ferries

Sydney Ferries Coverage.

Manly Route - audience reach of 6 million per annumParramatta Route - audience reach of 1.5 million per annumInner Harbour-Inner West Route - audience reach of 5 million per annumEastern Suburbs Route - audience reach of 1.2 per annum

5 Facts to keep you a float

1. Audience reach of over 1.4 million per month.

2. AB/white collar commuter demographic (an average annual salary of $63,ooo)

3. Includes over 300 panels in key traffic areas.

4. Experiential activity opportunities on vessels and wharves.

5. High impact transit channel with strong brand visibility.

Sydney Ferries

High Impact!!

Contact Us

TONY HAWKE

0403 384 001tonyhawke@sjmediagroup.com.au

Level 1, 89 Chandos StreetSt LeonardsNSW 2065

Cabin-end posters

Door Panel posters

Above-window panels

Sydney Rail: 1 Unit

Above-window panels

Doors Posters

Melbourne Metro: 1 Unit

Carriage End posters

Queensland Rail: 1 Unit

Carriage-end posters

Door-side posters

Above-window panels