Australia’s leading independent retirement website

Media Kit

2016

YourLifeChoices Media Kit July 2016

The multi-platform and hyper social brand for over 50s

YourLifeChoices Media Kit July 2016

Advertisers achieve high levels of success on YourLifeChoices

We have found the level of engagement

we receive from interested YourLifeChoices members is high, conversion rates are

very reliable and higher than many other similar channels we have tried.

Fiona Corsie, Digital Marketing

Manager, APT

YourLifeChoices has been a long standing and

successful partner for Apia for over 7 years which is testament to the passion

and values they hold for the mature market in Australia. Whether it be

digital acquisition, eDM campaigns or content integration, YourLifeChoices

have been the benchmark that we compare performance against. Personally, it’s one of our favourite

partners due to the value and quality insights Kaye shares with our business

and we look forward to working on future projects together.

Travis Hughes, Brand Manager Apia

YourLifeChoices provided us with excellent

service and return on investment for our Save Retirement Brand

campaign. Response to brief was spot on and team were very

knowledgeable within the retirement category which is a true reflection of

the campaign results. Thank you.

Helen Hassiotis, Associate Digital Director,

Mindshare

YourLifeChoices Media Kit July 2016

With over 5.7 million over 55s in Australia, expected to grow to over 9 million by 2050, there is a changing base of people who are facing a retirement like no other.

This new waves of 50+ers are likely to be working longer, paying off a mortgage, have more disposable income, technically savvy and are actively seeking information to help them plan and manages their finances in their later years.

YourLifeChoices: the trusted destination for all retirement needs

Who are our readers?

Our members also love to travel

YourLifeChoices Media Kit July 2016

Our loyal readers use us to seek the answers they need

Source: GA July 2016

“YourLifeChoices has been an enormous help to myself and my husband, great

informative site to visit”

“Great site to see what is

affecting all Aussies and allows you to have your say.”

“Thanks for the daily free newsletters,

they’re great!”

145,000 MeMbers

270,744 Monthly UniqUe Visitors

1.46 miLLion Monthly Pis

77% of traffic = retUrn MeMbers

15.2% year-on-year MeMbershiP Growth

YourLifeChoices Media Kit July 2016

Readers are smart, savvy and hungry for information

Source: YLC Insights Survey 2016

87% aGed between 50 - 75

35% workinG fUll or Part-tiMe

71%PlanninG to traVel in next 12 Months

57% feMale

YourLifeChoices Media Kit July 2016

Are boomers an essential target for your business?They should be

Source: YLC Insights Survey 2016

• 95% go online every day• 71% shop online

• This 25% of the population holds 57% of the net worth

• Lack of money in retirement

• Health• Pensions• The government

• Financial services• Glasses• Property

The largest cohort online

Concerns

5.7 million Australians

over 55

Looking to purchase

YourLifeChoices Media Kit July 2016

SMS

@

We embrace social media as a channel to connect

31,932 likes

1,879 followers

145,000 eMail sUbscribers oPen rate 44.8% aVeraGe

YourLifeChoices Media Kit July 2016

Take control of your own retirement though smart planning. YourLifeChoices provides the essential advice and tools to ensure you get the retirement you deserve.

Ensure you get the most out of your retirement years taking the best possible care of yourself. Keep up to date with the latest in health trends and news.

All you need to know about saving, investing, accessing, budgeting and spending so you can take control of your own financial destiny.

Advice, reviews and inspiration from the best destinations in Australia and overseas. Practical tips on essential topics that’ll make travel a breeze.

Our trusted editorial appeals across these verticals

Retirement Health Money Travel

YourLifeChoices Media Kit July 2016

You can reach our audience through multiple channels

High-impact display sponsorship

Solus emails and newsletters

Native advertising solutions

YourLifeChoices Media Kit July 2016

InDIA TouRISM

AuDIo CLInIC

DoRo

SLATeR & GoRDon

nT TouRISM

MALAYSIA

AvIS

eMIRATeS

SA TouRISM

TRAfALGAR

MSC CRuISeS

CARnIvAL AuSTRALIA

eTIhAD

SToCKLAnD

unIWoRLD

GReAT SouTheRn RAIL

CoMMonWeALTh BAnK

oPTuS

TeLSTRA

vIKInG RIveR CRuISeS

DISneY

SCenIC TouRS

TouRISM IReLAnD

APT

hoLLAnD AMeRICA

APIA

hAWAII TouRISM

CRoWne PLAzA

RoYAL CARIBBeAn

ThAI AIRWAYS

Brands that have enjoyed successful campaigns on YourLifeChoices

YourLifeChoices Media Kit July 2016

Contact us now… we’d love to work with you!

We have extensive advertising solutions that will meet your requirements.

Contact us and we’d be happy to talk about how we can work together.

advertising@yourlifechoices.com.au03 9885 4935www.yourlifechoices.com.au

YourLifeChoices Media Kit July 2016