Barnes & Noble College Digital TV Network

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Exclusively representing 23% of all the college students in the U.S.

42” - 55” LCD screens (average of 2 per store)

We employ new mobile connectivity technology, providing targeted, and

location based solutions

Our screens are located in high traffic and high “dwell-time” areas

throughout the bookstore allowing the maximum advertiser exposure

wherever students go within the store

388 Universities and 1000 Screens in top DMAs.

About our Network

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61 Million total impressions on campus

Best of breed content such as CBS, AOL, Action Sports, AP News, and Many More

Flexible Advertising opportunities

The Largest On-Campus Media Network

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Today’s Redefined College Bookstore

Bookstores now have cafes, retail, dorm supplies, and entertainment

Higher trafficked areas where students spend time and shop

A favorite place to connect and socialize

Students are never too far from their smart phones and devices

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Top 10 DMA’s

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Top Campuses

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Capabilities of our Network

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Sample Program Format

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Screenshots

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Ad Units: Zone Layout

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Why Advertise on our Network?

Highly cost-effective

Create awareness and build loyalty among the next generation

Top market for reaching new students every year for 4+ years

Superior visibility for your advertising, integrated into a mix of engaging content

Powerful medium with strong advertising recall

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Barnes & Noble Marketing-Capabilities

High impact two-sided signs placed prominently in stores to let your brand speak to students

One-to-one and hand-to-hand reach to students using our staff and key locations on campus

A proven high-response tool to deliver exclusive offers with a real ROI

Special deals, fun news, on-campus & in-store happenings via our blog, Facebook, Twitter & Foursquare

Reach millions of students as they shop for textbooks, apparel, technology and special offers

A nationally distributed campus lifestyle magazine written entirely by students

Mobile tours, campus events, demos and ambassadors to create a one-to one experience

Conduct research and build a student database through mass promotions

Utilize our campus approvals for easy access to campus dorms, academic buildings and unions

In-Store Signage

Sampling

Email Marketing

Social Media

Online Ads

U4U Magazine

Experimental Marketing

Sweepstakes/

Lead Generation

Campus Posters

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Barnes & Noble Marketing Clients

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