BCULTUREMEDIA

+INNOVATIVE TECHNOLOGYSEARCH ENGINE OPTIMIZATIONDIGITAL AND SOCIAL MEDIA MARKETING

& BRANDING.

AN INTERACTIVE AGENCY

Design.Lifestyle.Strategy.

CONTRIBUTORS

Ralph Jovine — CEO/President

Marla Gonzalez — Chief Marketing Officer

Jeff Lampel — Vice President of Business Development

Brittany Mills — Director of Strategy & Experience

BB Culture Media At A Glance...We are a Digital Strategy and

Interactive Agency specializing in brand story telling by turning

communications into interactive dialog.

Mr. New York. Owns one of everything Apple makes. One million miler with Delta and proud of it — bags always fly free. Mercer graduate, Long Island native and Manhattan lover. Always has on his Cole Haan shoes. Innovator of slogans and catch phrases. King of analogies, fine wine, Italian food and conversations.

Twenty (something) year old mother of one. Fre-quent flyer mile collector. Sales & revenue guru. Analytical craver. Research addict. Fashion junk-ie. Candy eater. Starbuck’s drinker. Media lover. Man repellent. Competitive seeker and Apple’s #1 fan. Brand story telller.

Originally from the Jersey Shore (but not the show). Father of three and husband to one.

Sports freak. Wrestling, baseball and football coach. Lifetime Bronx Bomber groupie.

Downtime is spent at the gym or Starbucks.

Husband of a Business WOMAN. Steve Jobs + Bob Marley with a medium-well steak and glass of red sangria = MUAH! Multimedia guru with a deep

interest in ancient history and fallen Empires.“Living the SPICEY LIFE everyday.” Modern Day

Tech-Buddha. A call-me-over for a free BBQ kinda guy. “Smiling is my Favorite.” What is Stress? “The World is a Remix,” believer. Your Next Best Friend.

The Future of Geekdom. The Social Media & Digital Media Grand Master at B Culture Media.

Jeremy Williams — Executive VP of Technology

Newly married, but still a bad cook. NYC lover. Blogging junkie. New book smell advocate.

Social media strategist. Will always forget an umbrella when traveling. Lover of creative

sessions. Lives in a “Think Tank.” A post-it and to-do list freak. Obsessively organized and won’t

give up the old school daily planner! The strategy queen at B Culture Media.

BILLION VIDEOS are VIEWED on YOUTUBE PER DAY

BY THE NUMBERS

42%OF BUSINESSES INDICATE THAT if

they’ve ALREADY ALLOCATED a

PORTION of their MARKETING SPEND to

SOCIAL MEDIA, they WOULD INCREASE this SPEND over the

COURSE of the YEAR.

77% Report that they use social media to share

their love of a show.

65% Use it as a platform to help save their favorite

shows.

35%Use it to try to introduce new shows to their

friends.

345678

1OUT OF EVERY

8MINUTES ONLINE is

SPENT on

FACEBOOK.

845,736,920PROFILES on FACEBOOK & COUNTING

700,000+

BUSINESS haveACTIVE PAGES on

FACEBOOK.

In 2012, 88% of U.S. companies will actively utilize the benefits of social media.

VIRTUAL GOODS for SALE on

FACEBOOK MAKE UP an ESTIMATED

$835 MILLION

MARKET.

BRANDS WITH THE MOST FACEBOOKFANS on FACEBOOK:

Coca Cola — 21.6 millionStarbucks — 19 million

Oreo — 16.2 millionDisney — 15.6 million

Red Bull — 14.7 million

Every 60 seconds on FacebookUsers send 501,000 COMMENTS

Update 293,000 STATUSESWrite 80,000 WALL POSTS

Tag 136,000 PHOTOS6,000,000 FACEBOOK VIEWS

9

THOUSAND DOLLARS is the GOING RATE BUSINESSES SPEND TWITTER to SPONSOR a PROMOTED

TRENDING TOPIC FOR 1 DAY.

.

.

.

BWHAT WE DO

“You think trend, we think lifestyle. There is more to us than just updating and tweets, we believe in finding your niche to capture

your audience.”

WANT MORE You’re more than a typical company, so have more than a typical agency.B Culture Media is a social and creative agency leading in the digital media field through stylized marketing, visual campaigns, innovative design and profitable communica-tion. By combining all landscapes of technology — graphic design, social media, web development, strategic analyt-ics, app creation, mobile marketing, animation and digital production — B Culture breathes life into strategic cam-paigns. B Culture impacts consumer culture by attaching meaningful value and purpose to brands in a fresh and in-teractive way — transforming a momentary campaign into a lasting connection. Simply put, it’s about taking your ideas, your products and your company to the next level through all forms of cutting-edge technology in a way your audience will find compelling. Through B Culture, design becomes art, a message becomes a trend, and a brand becomes a culture.

“Through B Culture, design becomes art, a message becomes a trend, and a

brand becomes a culture.”

STRATEGY COMpETITIvE ANAlYSISThe who, what, where, when and why of your industry. What are your competitors doing that is showing growth and success? Where is their message being effective? Why are consumers reacting the way they are and where does your brand fit into all of that?

AUDIENCE TECHNOGRApHICS

plANBreaking down your customers, one personality trait at a time, is

crucial in determining your communication strategy and

community experience plan. Are you engaging with influencers,

contributors, repeaters or readers? B Culture helps you find out.

DO YOU REWARD YOUR ADVOCATES?

DO YOU KNOW WHERE YOUR

INFLUENCERS LIVE?

B

GAMIFICATIONIn an incentive-driven society, gami-fication is not just another buzz word — it’s a great way to give your us-ers the reward they psychologically crave. B Culture uses game design techniques, game thinking and game mechanics to enhance non-game contexts. Gamification ap-plies to non-game applications and processes, in order to encourage people to adopt them, or to influ-ence how they are used. It’s simple: we make technology more engag-ing by encouraging users to engage in desired behaviors, by showing a path to mastery and autonomy, by helping to solve problems (without being a distraction) and by utilizing the potential of each user.

MEDIA plANNING

• Custom Site Lists• Device Identification• Geo-Targeted Messaging• Google & Facebook PPC • Premium Placement Solutions• Media Rich Banners• Detailed Performance Tracking• Re-Targeting Pixels

“B Culture Media uses social media outlets to make

your brand a lifestyle culture

rather than just another trend.”

COMMUNICATIONHow does your online consumer communicate? How do they en-gage with your brand? B Culture makes sure your message is tell-ing your brand story the right way, in the right places and to the right demographic.

SOCIAl MEDIAReady to tell your brand story online, but unsure how to tackle the massive social world? This is for you! B Culture outlines everything from what platforms your brand should leverage to how to create an engaging and lasting experience, while ensuring you’re on the cutting edge of innovation.

INFlUENCERB Culture identifies the influential sto-ry tellers online that have an impact on your target patrons and maps out a plan on how to have them consis-tantly engaging with your brand.

BRAND / pRODUCT lAUNCH STRATEGYThere are millions of products and brands fighting for your customer’s attention. Yours must stand out. B Culture applies advanced methods with groundbreaking ideas for efficient launch strategies, leaving our clients with multi-channel solutions that cut across all mediums.

SEOIn today’s digital lifestyle, your customers are finding you via social interactions and organic referrals. Social search is redefining the way your brand is showing up in search results, so we help transition your brand for optimized dig-tial conversations.

CONSUMER lIFECYClEB Culture provides solutions and capabilities by taking your brand through our five step lifecycle: Initiation, Incu-bation, Optimization, Maturation and Evolution.

CORpORATE SOCIAl pOlICYGovernance (relating to decisions that define expectations, grant power or verify perfor-mance), including employee and corporate policy, on how to engage and represent your brand online.

MOBIlEMobile requires an “always-on” strategy. From content, connectivity, syncronization and messaging, we administer a roadmap that takes all of these components (and more) into consideration.

BRAND / REpUTATION MANAGEMENT pROGRAMYour brand is being talked about online whether you are facilitating the conversation or not. B Culture is able to capture your brand’s reputation within the web and keep it up to date as your organization, as well as out-side influencers, continue to grow.

DIGITAl WORKSHOpThis strategic workshop will allow B Culture to have an in-depth analy-sis of any client’s needs by identify-ing challenges and opportunities. B Culture can then prepare an analy-sis report that will include innova-tive client solutions, which will im-pact ROI by taking your company to the next level digitally.

B

“We utilize our creative vehicles and

services that are unique within the

industry to increase like-ability,

share-ability and exclusivity — but most importantly,

profit-tability.”

Development & EnhancementIt begins with a logo, continues with a point of view, then leads to a tribe of followers or consumers — finalizing in an enunciated mission. Enhancing and extending an ex-isting brand consists of a strategic multi-platform objective and dynamic execution. B Culture utilizes a collective of creative vehicles and services that are unique within the industry to increase like-ability, share-ability and exclusivity, but most im-portantly: profit-ability.

Brand ManagementB Culture Media is fully conscious of the multi-faceted service that comes along with brand management, including iden-tifing target markets. The agency manag-es and directs these various components associated with a brand in order to pre-serve its value and market presence.

BRANDING SERVICESBrand Architecture LayoutLogo CreationBrand PersonaVisual StorytellingMessage — “Brand Story”Brand Reputation Management

WEBSItE CONtENt WRItINGNew or refurbished websites require content that communicates a clear mission, a vision, structure and servic-es of the company. B Culture provides astute writing and sharp editing servic-es to articulate the needs and wants of your company. These services include, amongst many others, brand inter-views and brand storytelling.

WhO IS SpREADING yOUR BRAND StORy?

• Event Planning• Influencer Outreach• Blogger Participation• Communications Plan• Product Endorsement Plans• Press Release Writing

BRAND DEvElOpMENT

BDIGITAl & SOCIAl MEDIAMARKETING

SOCIAL AppLICAtIONDynamic Facebook applications with built in analytics and engaging design.

BUSINESS & SOCIAL INtELLIGENCE REpORtING

ROI — Are you getting back what you put in?

FAN EVALUAtION — What is a fan worth to your brand?

MESSAGE tEStING — Your brand speaks, then B Culture Media measures.

CUStOM CAMpAIGN REpORtING — CLIENt DAShBOARD (pROpRIEtARy tOOL)B Culture takes their obsession to new levels with a new proprietary analytics reporting dashboard that is custom made for your brand and campaign. You want to know what is being said, shared and added to your campaign, and this is how you find out.

DIGItAL IMpACt SCORECARDA look into your brand’s KPIs and how you stack up against your competitors.

OthER ANALytICS INSIGhtS OFFERED

• Website Analytics• Audience Insight Report• Audience Growth• Engagement Measurement• Sentiment Measurement• SERP Tracking• Inbound / Outbound Link Tracking• Event Tracking• Fan Valuation• Actionable Recommendations

BRANDED DIGItAL DEStINAtIONSB Culture creates engaging and memorable branded destinations for our clients. It could be a social platform (Facebook, Pinterest... ) or an en-hanced website with smart communication and sharing capabilities for your targeted audience — all branded befittingly to tell your brand story.

SOCIAL MARKEtING pROGRAMSSpeaking efficiently to reach your customer’s digital ears is crucial, espically when taking your story from print to digital. This requires work! B Culture maintains that every product launch, milestone and event is shared, “Liked” and that you build a community of advocates for future communications.

EMAIL MARKEtING CAMpAIGNSAlone they are weak, but integrated they are powerful. Progressive design and clear messag-es are our focus.

CONtENt CREAtION & SOCIAL COMMENtARyB Culture turns your brand story into a conversation that turns users into advocates. What triggers your audience? What provokes them to share, delete and buy? Your messages! B Culture makes

sure you get the most out of your dialog.

INFLUENCER CAMpAIGNSLeveraging all major (and up-and-coming) so-cial platforms, B Culture can tie an influencer campaign into any of your traditional / digital campaigns. They are leading the conversations online with your audience... So, have them or-ganically spread the word about you!

pROMOtIONS / SWEEpStAKESIntegrated and deviceful solutions that will help achieve your promotional goals and get the word out about your offer.

OTHER SOlUTIONS• Rich Media Campaigns• Email Marketing Campaigns• SEO / SEM• Rewards Programs• POS Solutions• Direct-to-Consumer Social Tools• Multi-Channel Solutions• Corporate Social Policy• Location Based Programs• Gamification

ADvANCED ANAlYTICSWHAT IS THE POINT OF HAVING A DIGITAL

MESSAGING PROGRAM IF YOU DON’T TEST THE EFFECTIVENESS OF THOSE COMMUNICATIONS?

ONLINE MEDIA IS ALLOWING BRANDS TO LEARN FROM THEIR MARKETING EFFORTS AND TO

MEASURE THE DIRECT SUCCESS.

TTECHNOLOGY

INNOvATIvE TECHNOlOGYB

“Visually appealing videos is one of the

quickest ways to articulate your point to a consumer. “

SOLUtIONSInteractive VideosGamification2D / 3D AnimationApplication DevelopmentGated Community DevelopmentMobile & Tablet SolutionsDatabase Creation Engaging E-Commerce Communities

DESIGN MANAGEMENt

— A new service being offered in the marketplace, we are one

of the few to help update and refresh

the visual aesthetic of your online brand

or website via the production of

original creation of illustration, photography

and other graphic elements.

GRAPHICS

WEBSItE SOLUtIONS Social Community CreationE-Commerce Gated CommunitiesInteractive DestinationsCMSAnalytics IntegrationOptimization

WebEmailLogoAnimeFlyersBooksIdentity MagazineNewsletterIllustration Promo-cardsBuisness CardsUser Interface (gui)

IQ — SOCIAl INDEX CARD

We score your brand’s social and digital presence based on ourIQ algorithm. What is your Social IQ?

By indexing 27 different online interactions and fiveKPIs, we can measure your total online presenceand provide you with a Culture Card that grades

your activity.

Index Score Class Description

76 - 100 Culture Genius

51 - 75 Culture Setter

26 - 50 Culture Spotter

1 - 25 Culture Deficient

Most socially advanced brands typically have the highest engagement rate and offer relevant and engaging content. They tend to have a strong pres-ence on channels such as Facebook, Twitter, You-tube and Google+. They have a presence in blogging and share stories through videos and photos. They tweet multiple times per day and pro-vide custom Facebook tabs for fans to enjoy.

These brands have a strong presence and are engaging with their fans, however they have not explored new ways to engage. They typically aren’t using platforms such as Pinterest, Instagram and Google+. Although, they do have a loyal following on the platforms they are using. Consistent posting keeps them engaged with their fans.

These brands have mastered one or two profiles and are quickly building volume, but lack in a full conmmunications plan. It is harder for fans to find these brands and therefore they don’t get the response they would like when communicating. A lack of engaging content and media rich assets could also be to blame.

These brands are most non-existent when it comes to social engagement. They usually start a social profile, but lack the skill and direction to manage it and to keep it consistent. Items are out of date and fan comments are not responded to. They are participating becasue they feel they “have” to.

Engagement + Fanbase + Reach + Influencers + Sentiment =

Social IQ Score

B

BE SEEN.BE HEARD.BE KNOWN.BCULTUREMEDIA